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MARKET RESEARCH 2.0

Market Research 2.0 takes advantage of new web and social networking technologies and capabilities to expand the horizons of traditional market research. MR 2.0 allows for much faster response, more efficient dissemination of information, and tapping a more focused audience, which makes consumers respond in new and meaningful ways.

Market Research 2.0 is part of Business Exchange, suggested by Roger Haskins. This topic contains 1,066 news and 141 blog items. Read updated news, blogs, and resources about Market Research 2.0. Find user-submitted articles and reactions on Market Research 2.0 from like-minded professionals.

News

Recent news on this topic.

MREB | Poll Results: Trends in Data Collection and Research Methodolog...more

From quick turnaround data collection to social media and shopper insights, see a few methodological trends uncovered...

MREB | Poll Results: Research Communication Trendsmore

Throughout 2011 we asked a number of communications-related questions through our discussion forum. Check out a few...

What Would Apple do to make benchmarking more fun?more

SSON poses this question – and others – to Ted Fernandez, Chairman and CEO of The Hackett Group, and long-term SSON...

MREB | Business Partner-Powered Communicationmore

The idea of involving lead users in innovation is not a new one; it’s been gaining traction over the last few years.

Give the People What They Wantmore

One of the reasons that innovation seems to miss its promise so often is that great many products and services are...

Using Social Media for Innovation - 11 Great Readsmore

As I’m doing the research for my next book, which focuses on the intersection of open innovation and social media, I...

MREB | 7 Questions to Tame the Information Fire Hosemore

How do you find the truly essential nuggets of information and use them with confidence to make decisions and...

MREB | Four Ways to Assess Your Global Readinessmore

Too many international growth efforts focus only on market-level investments, failing to address how corporate center...

Using Storyboards and Sentiment Charts to Quantify Customer Experience...more

In the fields of user experience and service design, we use storyboards to illustrate our solutions, so clients can...

MREB | Go to the Pros for Communications Helpmore

Communicating insight is one of the biggest challenges for many Research teams, and one of the most important to tackle...

MREB | Build Global Research Teams to Support Growing Business Needsmore

While companies must be responsive to local needs, for successful global expansion and local penetration establishing a...

MREB | Big Data, Big Insight?more

Learn about two strategies that will make information more memorable, ensuring that your insights (from Big Data or...

Moving Beyond Corporate R&D - GE Stylemore

Dr. Carlos J. Haertel, Managing Director, GE Global Research Center Europe shared his views on the roles of corporate...

Left Brain, Right Brainmore

Explore how brain and behaviour research is increasingly being incorporated into political and policy debate.

Recap of TMRE Day 1: Insights & Innovationsmore

A blogger's perspective of Day 1 of the worlds largest Market Research Event.

MREB | It’s Better to Be Fast than Rightmore

17% of relatively unimportant decisions are considered highly urgent. But a whopping 55% of important decisions are...

ESOMAR Gets It Right At Digital Dimensions Conferencemore

Here at the ESOMAR Digital Dimensions 3D conference the discussion is about the practical business of leveraging these...

Customer Intimacy and Empathy are Keys to Innovationmore

Just because a company is spending money on research (such as markets, customers, or new technologies) and development...

VIDEO - Mobilizing Your Innovation Armymore

Braden Kelley in collaboration with IIR and the Back End of Innovation conference, hosts a webinar titled ‘Mobilizing...

MREB | The Future of Market Researchmore

The 2011 Cambiar Future of Research Study looked ahead to 2020 -- tapping the perspectives of both corporate...

Research Guidelines You Won’t Find in a Textbook: UXmattersmore

“There are some key principles you should keep in mind that you aren’t likely to discover in any textbook….

MREB | Shrink the gap: Who could benefit from insight vs. who actually...more

Our survey of market researchers this year shows they are keenly aware of the gap between how many people in each...

MREB | The Best Questions You’re Not Askingmore

We all know the importance of asking the right questions. So, how do you train your line partners to ask the types of...

Getting Deep - Understanding Your Customer Through Ethnographymore

In this article, we dive into the evolving world of ethnography and why now may be the time to get to know your...

MREB | Managing Dispersed Research Teams? Realign your management styl...more

Dispersed team structures can offer huge benefits -- efficiency, cost savings, and the ability to choose team members...

Top Sources: Market Research 2.0

  • mreb.exbdblogs.com
  • mytechboxonline.com
  • BusinessWeek
  • pc1news.com
  • blogs.business.com
  • blog.sisinternational.com
  • adage.com
  • send2press.com
  • researchrockstar.com
  • send2pressnewswire.com

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