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MARKETING ANALYTICS
Marketing analytics helps marketers continually optimize their efforts in order to improve their goals. The process generally involves looking at the plan, measuring and improving that plan through testing and analytics to confirm any improvements. This topic looks at how large and small companies are using marketing analytics optimize results.
Marketing Analytics is part of Business Exchange, suggested by
Bryan Eisenberg.
This topic contains
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Read updated news, blogs, and resources about Marketing Analytics. Find user-submitted articles and reactions on Marketing Analytics from
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Google Webmaster tools let you know what top keywords your website is ranked for. For example, when someone searches...
Understand these 5 key points about the future direction of analytics.
Analysing what predictors improve your marketing effectiveness
If you are managing a social media campaign or are a business eager to launch into social media, remember to embrace...
Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced...
In The Economist’s special report on managing information, “PopTarts and Hurricanes” refer to the growing opportunities...
Google has done a fabulous job putting together learning materials for their Google Analytics IQ Lessons – where you...
The marketing discipline has changed.
There are certainly times when understanding Web analytics can seem overwhelming and confusing. But like anything else...
The four P’s were created mainly to describe the ideal “marketing mix”. The term “marketing mix” became popularized...
Google Ad Planner helps website owners and media planners to meet in a win-win marketplace. Is it really a great tool...
After my previous post about Goofy, I feel the need to get a bit more serious about text analytics. This is a...
Our research team occasionally comes across little gems in secondary literature, such as the 2007 study Never Ending...
A good conversion consultant should know all the tactical issues but also be well grounded in buyer psychology,...
If social networks are truly transforming how consumers communicate, shouldn't they be affecting the Web's original...
There are a few key pieces of data I examine before making recommendations on a project; examples: current and...
Marketers are importing quant skill sets onto their teams to spin ever-expanding data assets into gold.
Business leaders simply need clarity in a time of abundant options and scarcity of experience. As many of us can...
Finding Diamonds in the Rough – Are Some of Your Worst Current Customers Your Future Cash Cows? Consumer Segments of...
...on How the Influence Scorecard radically transforms marketing and PR ... Philip Sheldrake suggested major Social Web...
It's time to find more useful metrics that the click-through rate.
Research is absolutely essential before launching any business or major marketing campaign — but only the right amount...
Outlining an analytical marketing approach
It's time for online marketers to forgo click-through rates for a better measure of success, according to new data from...
Top Sources: Marketing Analytics
- vaultanalytics.com
- MediaPost | Online Media News
- imediaconnection.com
- Advertising Age
- vaultanalytics.com
- "web-analytics" via S.Hamel in Google Reader
- Economictimes
- mpdailyfix.com
- adage.com
- forteconsultancy.wordpress.com
