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MARKETING ANALYTICS
Marketing analytics helps marketers continually optimize their efforts in order to improve their goals. The process generally involves looking at the plan, measuring and improving that plan through testing and analytics to confirm any improvements. This topic looks at how large and small companies are using marketing analytics optimize results.
Marketing Analytics is part of Business Exchange, suggested by
Bryan Eisenberg.
This topic contains
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Read updated news, blogs, and resources about Marketing Analytics. Find user-submitted articles and reactions on Marketing Analytics from
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Research is absolutely essential before launching any business or major marketing campaign — but only the right amount...
Finding Diamonds in the Rough – Are Some of Your Worst Current Customers Your Future Cash Cows? Consumer Segments of...
The economic downturn is having a substantial impact on the needs, preferences and behavior of customers.
Business Intelligence teams recognized as “best-in-class” have often spent hundreds of thousands to millions of dollars...
Forte Consultancy Group introduces the ‘Enterprise Decision Map’, which is a tool for identifying all key managerial...
The dealer network is the most important channel for many companies operating in the retail sector. Unfortunately,...
Although executives can manage diversification related issues when they have one or two partners, it is quite difficult...
Consumer Segments of the Middle East – The Expat Community By bozmen Market segmentation is a relatively common...
It's time to find more useful metrics that the click-through rate.
Wouldn't it be great if there was a way to track telephone call leads in Google Analytics? Guess what? There is and I'm...
Make sure your web analytics are telling you the right story.
Some aspects of marketing operations are likely to be fixed. Identifying such “fixed” metrics makes for a powerful...
Can social media take the place of marketing automation platforms? Our October Innovation Contest winners won a signed...
Do the right things with Twitter, faster.
A market for Eurobonds which is centered in Europe. It has no national boundaries. Unlike most conventional bonds,...
It's time for online marketers to forgo click-through rates for a better measure of success, according to new data from...
If social networks are truly transforming how consumers communicate, shouldn't they be affecting the Web's original...
Twitter and real time search continues to attract buzz, and Google’s reacting by positioning its “Hot Trends”...
Though Twitter is currently a media darling, only 8% of advertisers and consumers think it is a “very effective”...
As real business cases demonstrate, the performance of predictive data mining models drastically improve when...
Don't think of social media as a separate marketing channel, but as a fabric running through all advertising and...
Smart outsourcers look at three opportunities to implement analytics in order to derive additional insights customer...
"...To use Twitter for lead generation, listen for people expressing a need for your product or service.
Most analytical models developed for customer acquisition, retention or growth do not take into account that it is the...
Top Sources: Marketing Analytics
- vaultanalytics.com
- MediaPost | Online Media News
- Advertising Age
- vaultanalytics.com
- Economictimes
- "web-analytics" via S.Hamel in Google Reader
- mpdailyfix.com
- forteconsultancy.wordpress.com
- adage.com
- iknowtion.com
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Group Manager- Digital Insights & Analytics (Interactive Marketing)
Clorox
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Oakland, CA
Posted: Nov 12
