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MARKETING ANALYTICS
Marketing analytics helps marketers continually optimize their efforts in order to improve their goals. The process generally involves looking at the plan, measuring and improving that plan through testing and analytics to confirm any improvements. This topic looks at how large and small companies are using marketing analytics optimize results.
Marketing Analytics is part of Business Exchange, suggested by
Bryan Eisenberg.
This topic contains
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255 blog
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Marketing analytics professionals must integrate marketing analytics and messaging across multiple online social media...
Marketing analytics professionals can use analytics to improve customer protection privacy which requires that they...
Marketing analytics staff can learn from Apple's Steve Jobs: marketing success is achieved in many ways and this must...
Marketing analytics international information privacy treaties might better protect consumer website privacy and...
Marketing analytics professionals may use WordPress for online marketing, and Thord Daniel Hedengren shares tips from...
Marketing analytics professionals and information privacy advocates should support ICANN's recent vote to allow...
Marketing analytics professionals have reason to be optimistic about Yahoo!'s future since it can segment Yahoo! Mail...
Marketing analytics allows bloggers and website publishers to protect copyright, control content sharing on social...
Marketing analytics professionals may calculate the lifetime value of a website community member based on how much ad...
Marketing analytics professionals may use control groups to measure the incremental revenue, response or customer...
Marketing analytics of website click through data and geo-demographic information may reveal that an online wine...
Marketing analytics professionals may apply Market Basket Analysis (MBA) to improve Call Centre and market research...
Marketing analytics professionals at website media organizations may identify the optimal number of banner ad rotations...
Marketing analytics using clustering or deciling analysis may reveal that a product recall has damaged loyalty among...
Marketing analytics may identify healthcare service bottlenecks by applying a link analysis that follows patients as...
Marketing analytics involves exploring large volumes of data to identify variables with a high predictive impact on a...
Marketing analytics professionals may use colour to clearly communicate marketing analytics accuracy and foster a...
Marketing analytics professionals may use colour to communicate the results of a segmentation analysis to help managers...
Why is return on marketing investment so difficult to measure? (Part 2) In my last post, I pointed out three recent...
Why Is Return On Marketing Investment So Difficult To Measure? (Part 1) I’ve spent the last several years working with...
Executive Summary: Producing excellent products and offering exceptional service to please existing clients is...
How about making use of the 80% of customer data you have on hand but haven’t tapped into yet? And how about if that...
From telecoms to finance, e-commerce to government, predictive models are being utilized across various sectors to...
How about making an extra $500 million in two years time with what you already have? Central data hubs and data marts...
Top Sources: Marketing Analytics
- forteconsultancy.wordpress.com
- "web-analytics" via S.Hamel in Google Reader
- MediaPost | Online Media News
- tumbleweedmarketinganalytics.com
- vaultanalytics.com
- mpdailyfix.com
- iknowtion.com
- ventanaresearch.com
- MediaPost | Marketing News
- CiteULike: Everyone's library
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