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accountMARKETING ANALYTICS
Marketing analytics helps marketers continually optimize their efforts in order to improve their goals. The process generally involves looking at the plan, measuring and improving that plan through testing and analytics to confirm any improvements. This topic looks at how large and small companies are using marketing analytics optimize results.
Marketing Analytics is part of Business Exchange, suggested by
Bryan Eisenberg.
This topic contains
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Read updated news, blogs, and resources about Marketing Analytics. Find user-submitted articles and reactions on Marketing Analytics from
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Marketing Analytics: JOBS
Abbott Medical Optics – Santa Ana, CA
Responsible for developing, managing and communicating marketing analytics performance reports and dashboards, ... research management: Manage secondary market research analytics for products and markets, including data...
Abbott Medical Optics.
Posted 6 days ago.
First Advantage – San Francisco, CA
companies in the U.S. We offer a suite of multi-channel marketing products and services to help grow businesses ... with strong financial analysis experience or other data analytics experience are likely good candidates. The role...
First Advantage.
Posted 12 days ago.
Clorox – Oakland, CA
a strong knowledge of the best digital marketing research/analytics practices to ensure that the Clorox brands are ... for developing and implementing website/digital marketing analytics and insights including CRM (consumer...
Clorox Company.
Posted 12 days ago.
Genentech – South San Francisco, CA
business objectives and to effectively apply analytics for marketing projects. The Analytics Manager is expected to ... (10%) 6. Develop Marketing Mix models to optimize marketing spends. Create process for effective monitoring...
Science Careers.
Posted 8 days ago.
Walmart – Brisbane, CA
of day-to-day CRM activities
? Ad hoc reporting and analytics requests
? Business Intelligence projects
? ... and maintenance of predictive models
? Maintain marketing team dashboards with KPIs (customer acquisition &...
Walmart.
Posted 101 days ago.
Farmers Insurance – Grand Rapids, MI
development and implementation of predictive analytics for marketing, preselection and prequalification ... marketing scorecards.
Special Skills Requirements
Siebel Marketing Analytics & Oracle BI (O.B.I.E.E) is required,...
Farmers Insurance.
Posted 24 days ago.
Talent Group – Charlestown, MA
- MARKETING ANALYTICSDo you love data, reviewing complex data sets and conducting deep dives to gain an ... BOSTON ONLY Qualifications: Experience working with web analytics tools (Omniture, Google Analytics, Webtrends,...
Jobfox.
Posted 15 days ago.
San Francisco, CA
customers and clients worldwide. JOB DESCRIPTION The Sr. Marketing Manager, Decision Analytics will focus on ... iShares growth strategy by delivering data-driven marketing and customer analytics for the U.S. iShares...
Doostang.
Posted 14 days ago.
Human Genome Sciences – Rockville, MD
Job ID: 2735 MANAGER/SR MANAGER MARKETING ANALYTICS Experience: 2-5yrs Min Qualification: BACHELORS or ... exempt Join a dynamic biopharmaceutical company as a Marketing Analytics manager focusing on immunology. This...
TheLadders.com.
Posted 15 days ago.
MATRIX Resources – Atlanta, GA
Desired experience includes direct marketing analytics using data to drive specific targeting and marketing ... this position. Required Experience 5 yrs experience with Marketing Analytics SQL SAS Complex data sources...
Jobfox.
Posted 15 days ago.
Caremark Rx – Northbrook, IL
Summary The position is part of a strategic analytics team which focuses on providing analytic support to ... of the existing and ongoing analytic efforts in the larger Analytics and Outcomes organization and serve as a liaison...
Jobfox.
Posted 34 days ago.
Atlanta, GA
Marketing and Analytics Director of Online Marketing and Analytics - Skills Required - Online Marketing, SEM, Search ... Analytics, Omniture, ecommerce
Director of Online Marketing and Analytics
Do you live near the Lawrenceville...
Kijiji.
Posted 5 days ago.
SUPERVALU – Eden Prairie, MN
analytics challenges across functional teams (including Marketing, Merchandising, Finance, IT, et al) Conduct ... with retail analytics, customer analytics, merchandising analytics, segmentation, campaign management and...
DiversityInc.com.
Posted 17 days ago.
RadioShack – Fort Worth, TX
have an immediate opportunity for a Director Marketing Analytics at our corporate office in downtown Fort Worth, TX. ... and accretive business results Leading analysis of marketing programs including ROI calculations and...
WorkInRetail.com.
Posted 8 days ago.
Kent, WA
Seeking a Marketing Analytics Manager with a proven background in leading and developing database marketing analytical efforts related to customer level database information....
Work In Sports.
Posted 132 days ago.
Baxter International – Westlake Village, CA
work closely with Group Marketing Manager and leadership team to provide Hemophilia Global Marketing group with strategic analytical support. * Major responsibilities include: 1 analyzing key franchise data sources and metrics to drive...
BioSpace.
Posted 17 days ago.
ESG Consulting – San Francisco, CA
applying for this position. Job Title: Manager, Marketing Analytics Job Location: San Francisco, CA Job Rate: ... Job Duties and Qualifications: Summary The Marketing Analytics team is responsible for driving strategic...
Dice.
Posted 49 days ago.
Parkwood International – New York, NY
Director Marketing Sciences/Advanced Analytics - NPosition ID: SK-SMMANYDegree Required: University - ... of Marketing Sciences finds potential customers in all Marketing groups as well as with Senior Management. As an...
Jobfox.
Posted 15 days ago.
Accenture – New York, NY
Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations, Marketing Intelligence & ... Derivation of marketing sensitivity curves Optimization of Marketing-mix allocation QualificationsBasic...
TheLadders.com.
Posted 1 day ago.
Coremetrics – San Mateo, CA
a Product Marketing Manager to focus specifically on the marketing of its flagship Analytics and Analytics Ad Hoc ... and external marketing. Elevating product and technology marketing to position analytics futures and vision as...
Jobfox.
Posted 15 days ago.
Hudson IT – Eden Prairie, MN
Marketing Analytics Manager We have been engaged by our client, a Fortune 500 company located in the West Metro, ... direct marketing analytics, (retail analytics, customer analytics, merchandising analytics segmentation, campaign...
Dice.
Posted 8 days ago.
Web Company – San Francisco, CA
performance/analytics solutions is looking for a Product Marketing Manager is responsible for both product planning ... and launching winning products Web analytics, internet marketing, or business intelligence industry experience...
TheLadders.com.
Posted 15 days ago.
Global Conductor – New York, NY
email and other online marketing campaigns, search engine marketing and optimization, campaign analytics and ... Nice to have: 1. Worked with CheetahMail 2. Worked with Social Media marketing analytics, DoubleClick, Google, SEM,...
Dice.
Posted 2 days ago.
Zenex Partners – San Francisco, CA
tools and techniques. Job Description: The Marketing Analytics team is responsible for driving strategic ... to get $200 referral bonus!! Management, Lead, Online/Web Analytics, Marketing, Advertising, Omniture Site...
Dice.
Posted 49 days ago.
Warner Bros. Entertainment – Burbank, CA
Process and Business Analysis Lead * Marketing and Sales Analytics is the subject matter expert for analytics ... * Specific understanding of marketing and sales analytics including business objects and Teradata...
Dice.
Posted 39 days ago.
Most Active Articles in this Topic
What is Marketing Analytics?
The marketing discipline has changed.
vaultanalytics.com. Added on November 19, 2009
What You Don’t Know About Your Competitors May Sink You
Finding Diamonds in the Rough – Are Some of Your Worst Current Customers Your Future Cash Cows?...
forteconsultancy.wordpress.com. Added on November 19, 2009
Freeze: "Paralysis by Analysis" and other Joys of Marketing Research
Research is absolutely essential before launching any business or major marketing campaign — but...
atomictango.com. Added on November 19, 2009
Your customers are changing, are you following?
The economic downturn is having a substantial impact on the needs, preferences and behavior of...
forteconsultancy.wordpress.com. Added on November 19, 2009
