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MARKETING ANALYTICS

Marketing analytics helps marketers continually optimize their efforts in order to improve their goals. The process generally involves looking at the plan, measuring and improving that plan through testing and analytics to confirm any improvements. This topic looks at how large and small companies are using marketing analytics optimize results.

Marketing Analytics is part of Business Exchange, suggested by Bryan Eisenberg. This topic contains 548 news and 256 blog items. Read updated news, blogs, and resources about Marketing Analytics. Find user-submitted articles and reactions on Marketing Analytics from like-minded professionals.

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Marketing Analytics: JOBS

Liberty Mutual Group – Seattle, WA
of the companys online presence. Clear understanding of web analytics concepts and tools. Demonstrates solid ... data may include Regional Company Presidents, Distribution, Marketing, Product and IT organizations. Integrates...
Disabled Person. Posted 24 days ago.
Kelly Services – Seattle, WA
Fortune 500 company is seeking an Ad Trafficker who will be responsible for all aspects of a campaign once a deal is sold. Key Responsibilities Collaborate with Sales Account Executives, Account Managers, Design and Product teams to...
Kelly Services Inc. Posted 42 days ago.
Gameground – New York, NY
As a Web Analytics intern at GameGround you will assist the marketing team in tracking and reporting key performance ... you're analyzing on a daily basis. If you're interested in web analytics and love creating actionable recommendations...
Startuply | Startup Jobs. Posted 62 days ago.
Cortalent – Minnesota
The Web Analytics Manager will be responsible for establishing and leading the web analytics function that will deliver ... discipline (Statistics, Data Mining, Economics, Marketing, Marketing Research, etc)2-3 year experience in Web Analytics...
CorTalent Jobs. Posted 49 days ago.
TriNet – New York, NY
with 5 years of experience in web analytics and online marketing. Must have experience as a consultant ... website tracking tools as well as marketing channels, and marketing insight data. Location The Account Manager...
Talent Exchange. Posted 108 days ago.
Gold Research – Columbus, OH
teams and Brands on matters involving direct marketing and web analytics, tracking and performance. Develop and ... Education: BS or MA/MS in marketing, technology, market research, statistics or a related field Contact: Name: John Lono...
Quirks.com. Posted 24 days ago.
Decurion – Los Angeles, CA
Overview: The Marketing Analytics Analyst is a collaborative business partner supporting Decurions marketing analytical ... marketing analytics techniques such as regression analysis, marketing segmentation, cluster analysis, predictive...
American Military Retirees Assocation. Posted 25 days ago.
Michael Page International – Jersey City, NJ
website visitor activity, advertising performance and marketing campaign analysis, collaborating with internal ... Omniture SiteCatalyst and Test & Target or other equivalent web analytics tools Experience in SAS, SPSS and advanced...
Michael Page International. Posted 39 days ago.
Sapient – Atlanta, GA
Marketing Analytics Job Summary: The Jr. Associate Marketing Analytics position provides support to the ... Leverage assessment frameworks for evaluating marketing and analytics tools, services, and infrastructure * Analytics...
Sapient. Posted 67 days ago.
MetLife – New York
needed to succeed in the market, using extensive analytics to support a recommendation and helping to ... with Group Benefits experience) and expertise in Marketing Intelligence. Advanced working knowledge of...
MetLife. Posted 3 days ago.
Shire Pharmaceuticals – Lexington, MA
Primary Role Establish requirements and provide strong technical, quality, compliance and administrative leadership and oversight of all aspects (development, validation, transfer, outsourcing and management) of large and small molecule...
Shire Pharmaceuticals. Posted 3 days ago.
Beazer Homes – Atlanta, GA
Analytics that supports the research and analysis arm of marketing with specific focus on the consumer experience and ... sophistication and improvements to existing and future marketing tactics and strategy. Provides direct support and...
Beazer Homes. Posted 3 days ago.
Quintiles Transnational – Research Triangle Park, NC
AND EXPERIENCE Bachelor's Degree in Business, Sciences or Marketing / Communications or other related discipline and 5 years related experience; or equivalent combination of education, training and experience PHYSICAL REQUIREMENTS...
Quintiles Transnational. Posted 3 days ago.
Thermofisher Scientific – San Jose, CA
assist in developing and communicating clear and consistent marketing strategies, messages, and competitive selling ... Marketing education (MBA) and/or relevant industry experience highly desirable Technical expertise in MS and MS/MS instr...
ThermoFisher Scientific. Posted 3 days ago.
Hasbro – Pawtucket, RI
Sr. Manager, Web Analytics Digital Marketing Hasbro, Inc. (NYSE:HAS) is a branded play company providing children and ... Rights Reserved. We are actively seeking a Sr. Manager, Web Analytics to be responsible for overall analysis and...
Hasbro. Posted 45 days ago.
Deloitte Development – Arlington, VA
Intelligence Segment is currently searching for an Analytics Consultant with a TS/SCI Clearance + Polygraph ... Skills: Experience with Survey data analysis, conducting web based surveys Familiarity with information technology...
Deloitte Development LLC. Posted 3 days ago.
BNY Mellon – Boston, MA
packaging the models and assisting with appropriate marketing materials. Participation in prospect meetings ... present asset/liability analysis results, support sales/marketing initiatives, assist in the sales process when...
BNY Mellon. Posted 3 days ago.
Bank of America – Newark, DE
risk and operating losses and/or other financial and marketing exposures. Develops complex program models to ... Preferred and Retail Consumer Card 2) providing comparison analytics between roll rate forecasting methodologies vs.
Bank of America. Posted 4 days ago.
Forest Laboratories – New York, NY
for a Director, Pricing Analytics The Director, Pricing Analytics is responsible for tracking and socializing all ... third-party utilization information. The Director, Pricing Analytics will assess business opportunities and performance...
Forest Laboratories, Inc.. Posted 4 days ago.
Forest – New York, NY
for a Director, Pricing Analytics The Director, Pricing Analytics is responsible for tracking and socializing all ... third-party utilization information. The Director, Pricing Analytics will assess business opportunities and performance...
Forest. Posted 4 days ago.
L'Oreal USA Inc – Berkeley Heights, NJ
planning, forecasting, event planning and post event analytics. The system takes data feeds from SAP, DPM, and ... team Interfaces include: - Field Sales - Customer Marketing - Sales Planning - Sales Administration - Account...
L'Oreal USA Inc. Posted 5 days ago.
Kimberly-Clark Worldwide – Neenah, WI
information to contribute to the success of KC brand marketing. Manage the engagement of marketing research ... analytics) is required. Previous experience with Pricing Analytics, Marketing Mix, and in-store testing is required.
Kimberly-Clark Worldwide. Posted 5 days ago.
Sequenom – San Diego, CA
Commercial Management decision making through customer analytics and trending, and delivering revenue forecasts ... manager will also support cross functional teams including marketing, sales operations, managed care, finance, and...
Sequenom, Inc. Posted 6 days ago.
Volt Information Sciences – San Francisco, CA
team-oriented approach to delivering high value analytics and sales reporting. This position reports to the ... from coaching activities, key product initiatives, pilots, marketing campaigns, process changes, etc. Works with...
Volt Workforce Solutions. Posted 6 days ago.
Sanofi-Aventis – Cambridge, MA
with other departments within commercial support function (marketing and sales operations etc.) ensuring synergistic ... skills with proficiency in a broad range of primary marketing research methodologies including qualitative and...
Sanofi-Aventis. Posted 6 days ago.

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