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MARKETING ANALYTICS

Marketing analytics helps marketers continually optimize their efforts in order to improve their goals. The process generally involves looking at the plan, measuring and improving that plan through testing and analytics to confirm any improvements. This topic looks at how large and small companies are using marketing analytics optimize results.

Marketing Analytics is part of Business Exchange, suggested by Bryan Eisenberg. This topic contains 597 news and 269 blog items. Read updated news, blogs, and resources about Marketing Analytics. Find user-submitted articles and reactions on Marketing Analytics from like-minded professionals.

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Marketing Analytics: JOBS

Animoto – San Francisco, CA
decision-making. Support product management, product marketing, marketing, engineering, web, and mobile teams with ... standard analytics, report builder tools, and online analytics metrics. Animoto leverages Google Analytics, RJ Metrics,...>
Animoto. Posted 19 days ago.
About.com – New York, NY
Required Experience 8+ years experience in an analytics role. Experience in online publishing, internet ... dimensions into coherent models Past experience with web reporting technologies & site reporting tools...>
About.com. Posted 22 days ago.
Quest Groups – Santa Clara, CA
reality You can work cross-functionally and can work on web/marketing, financial, and product analysis. You can ... a background in product, marketing, financial or eCommerce analytics. 3+ years in statistical and strategic analysis,...>
Quest Groups. Posted 56 days ago.
Catalina Marketing – Cincinnati, OH
ID: RDR12376 Job Title: Executive Director Brand Marketing Analytics Job Type: Regular Full-Time Location: ... marketing campaigns, evaluating performance of marketing campaigns, developing customer segmentations, creating...>
Catalina Marketing. Posted 85 days ago.
Machinima – Los Angeles, CA
This manager of product and network monetization analytics plays a vital, detail-oriented role within the Business ... years of experience in business, web, and/or advertising analytics Hands-on, flexible individual, who will roll-up...>
Machinima. Posted 24 days ago.
Burtch Works – Atlanta, GA
The SeniorAnalyst will also regularly report findings to marketing partners and senior level staff. Ideal candidates ... in an advanced analytics role, as well as experience in web-analytics. Must have a degree in economics, statistics,...>
Burtch Works. Posted 86 days ago.
Jawbone – San Francisco, CA
dashboards for various client groups (Marketing, Product Management, Sales, Finance, Operations) Develop expertise in ... computing infrastructure (e.g. Amazon Web Services EC2, Elastic MapReduce) and considerations for scalable, distributed...>
Jawbone. Posted 25 days ago.
Catalina Marketing – Saddle Brook, NJ
Director Brand Marketing Analytics - (RDR12359) Job Requisition ID: RDR12359 Job Title: Director Brand Marketing ... marketing campaigns, evaluating performance of marketing campaigns, developing customer segmentations, creating...>
Catalina Marketing. Posted 31 days ago.
Officemax – Naperville, IL
direct mail, MaxPerks overlays, local marketing and all marketing mix tactics. 3. Establish analytics to support ... Lead marketing mix and associated consumer/customer analytics team...>
OfficeMax. Posted 3 days ago.
Burtch Works – New York, NY
in brand management, development of concrete and web-based market strategy , and analysis of consumer ... strategy and analytics including brand and adversitsing analytics, as well as a solid quantitative underpinning.>
Burtch Works. Posted 78 days ago.
JPMorgan Chase – Columbus, OH
Statistician / Modeler - Marketing Analytics - Columbus, OH Location: US-OH-Columbus-Polaris McCoy Center / 54101 Job Nu ... Marketing team, specifically reporting into the Retail Marketing Analytics & Research group. Job Description: The...>
JPMorgan Chase. Posted 2 days ago.
LinkedIn – Mountain View, CA
Business Analytics Advertising Business, Associate / Sr. Associate LinkedIns Business Analytics team leverages big data ... advertising ecosystem, latest technologies in audience analytics, media analytics, and data management Excellent...>
LinkedIn. Posted 103 days ago.
AT&T – Atlanta, GA
process. You''d support the Pricing Managers & Marketing Analytics Team through data retrieval, data analysis, and ... EOE/AA/M/F/D/VCategory: Marketing / Public Relations / Communications...>
AT&T. Posted 2 days ago.
BlueCross BlueShield of Illinois – Chicago, IL
Sr. Manager Web Analytics Job ID #:429639 Location:IL - Chicago Functional Area:Other Business Operations Department:Records Info Mgmt & EISM Comm Position Type:Full-Time Regular Education Required:Not Indicated Experience Required:Not...>
BlueCross BlueShield of Illinois. Posted 31 days ago.
Burtch Works – Atlanta, GA
The Senior Manager will also regularly report findings to marketing partners and senior level staff. Ideal candidates ... in an advanced analytics role, as well as experience in web-analytics. Must have a degree in economics, statistics,...>
Burtch Works. Posted 120 days ago.
Groove Commerce – Baltimore, MD
Online Marketing Analytics Specialist Groove Commerceis a Baltimore-based interactive agency with a focus on driving ... We are looking for a talented, enthusiasticOnline Marketing Analytics Specialistwho is passionate about diving into the...>
Groove Commerce. Posted 9 days ago.
LinkedIn – Mountain View, CA
Business Analytics Associate - Front End Analytics Engineer LinkedIns Business Analytics team leverages big data to ... layer of our big data analytics portal for sales & marketing Build and maintain responsive and compelling web...>
LinkedIn. Posted 103 days ago.
Shutterfly – Redwood City, CA
The Analytics Manager will partner with Shutterflys Marketing and Business teams to identify and answer key business ... automation applications (Cognos, Tableau etc.), and web analytics tools Detail oriented; ability to...>
Shutterfly. Posted 37 days ago.
Burtch Works – New York, NY
include: Experience working with large datasets and data analytics within a marketing or media environment Strong ... tools (such as DoubleClick, Atlas, Cognos, Google Analytics, Pivot tables, VBA macros, Power Point, etc)...>
Burtch Works. Posted 73 days ago.
Zaarly – San Francisco, CA
the very least a healthy interest in product and marketing analytics would be excellent. 4) Anything from the Hadoop ... Arrington. Zaarly is currently available on the web, mobile web, Android and iPhone application. To learn more about us,...>
Zaarly. Posted 180 days ago.
Cisco Systems – San Jose, CA
Location: UNITED STATES.CALIFORNIA.SAN JOSE Job Title: Web Analytics Technical Lead Region: AMERICAS Area of ... web backend/frontend technologies . Experienced in leading (web-based) product architecture/design, team coordination...>
Cisco. Posted 113 days ago.
Nana Regional – Chantilly, VA
Title: Cloud Analytics Web Engineer - Must have current TS/SCI clearance Location: US-VA-Chantilly Other Locations: TRUE ... framework; Use existing COTS, GaTS, FOSS to build scalable web services; Engineer distributed services and front end...>
NANA Regional Corporation. Posted 112 days ago.
LinkedIn – Mountain View, CA
LinkedIns Business Analytics team leverages big data to develop and deliver data-driven tools, metrics, insights, and ... in Analytics, within the relevant domains of internet marketing, media and advertising, social network, etc.>
LinkedIn. Posted 191 days ago.
Havas Media – Boston, MA
Thorough understanding of online performance marketing and web based metrics include online media and website analytics ... Web analytics (e.g., Omniture SiteCatalyst, Google Analytics), Experience in a disciplined test/learn...>
Havas Media. Posted 44 days ago.
Citygrid – Seattle, WA
Manager, Web and Mobile Analytics Urbanspoon in Seattle is looking for a Web and Mobile Analytics Manager to deliver ... for new metrics, techniques, and strategies * Define web and mobile analytics page naming and link tracking...>
CityGrid. Posted 120 days ago.

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