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MARKETING ANALYTICS

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Marketing analytics helps marketers continually optimize their efforts in order to improve their goals. The process generally involves looking at the plan, measuring and improving that plan through testing and analytics to confirm any improvements. This topic looks at how large and small companies are using marketing analytics optimize results.

Marketing Analytics is part of Business Exchange, suggested by Bryan Eisenberg. This topic contains 597 news and 269 blog items. Read updated news, blogs, and resources about Marketing Analytics. Find user-submitted articles and reactions on Marketing Analytics from like-minded professionals.

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Marketing Analytics: JOBS

Sr. Analytics Manager

Intel – Santa Clara, CA

and statistical algorithms typically used in Marketing Analytics. Experience with econometric time series analysis ... level web analytics tools (e.g., Adobe Omniture, Google Analytics Premium, Web Trends, etc.) - Experience with...>

Intel. Posted 36 days ago.

Data Analytics Senior Associate- Internal Audit

Whirlpool – Benton Harbor, MI

Title: Data Analytics Senior Associate- Internal Audit Location: US-MI-Benton Harbor/St ... understanding of business databases, programming/building analytics tools and transitioning analytical knowledge to...>

Whirlpool. Posted 17 days ago.

Underwriting Data Analytics Analyst Job

Travelers Insurance – Hartford, CT

and Product Strategy teams to ensure alignment of analytics with strategy and development initiatives. * ... Job Category: Product Management / Pricing Nearest Major Market:Hartford Job Segments:Database, Underwriter, Analytics,...>

Travelers Insurance. Posted 50 days ago.

Senior Data Scientist - Advanced Analytics & Data Labs

Nordstrom – Seattle, WA

Title: Senior Data Scientist - Advanced Analytics & Data Labs Location: Washington-Seattle Other Locations: ... research, analysis, and modeling in the areas of web analytics, social media, and customer marketing *...>

Nordstrom. Posted 64 days ago.

Entry-Level Analytical Chemist/Materials Characterization Technologist

SABIC – Albany, NY

Entry-Level Analytical Chemist/Materials Characterization Technologist Department Technology & Innovation Region/Pole Americas Functional Work Area Research Essential Functions/Responsibilities SABIC's Innovative Plastics business seeks a...>

Sabic. Posted 1 day ago.

Manager Analytics & Strategy

Dataxu – San Francisco, CA

in Digital Marketing, focused on big data analysis and analytics automation. Responsibilities: Work with ... conclusion Experience in advertising, marketing analytics, or be a quick learner of the marketing...>

DataXu. Posted 70 days ago.

Manager, Digital Analytics, NBC Digital Entertainment

NBC – Los Angeles, CA

NBC Digital Research, also NYC based * Leverage web analytics tools at NBC.com, provide thought-leadership for ... to set web analytics agenda for NBC Digital; ensuring analytics tools are optimized to support multiple product...>

NBC Universal. Posted 42 days ago.

Associate Manager, Audience Development - Analytics

Time Warner – New York, NY

Marketing Digital Other Direct Marketing Interactive Marketing Magazine Publishing News Sports Location United ... 2-3 years of experience in digital/web analytics experience...>

Time Warner. Posted 63 days ago.

Digital Analytics & Strategy Manager Job

General Motors – Detroit, MI

with Cadillac digital/CRM team and Cadillac advertising & marketing team to lead the analytics teams on our agency ... experience - 3+ years of experience in Analytics or Digital Analytics Location:Detroit, MI Primary...>

General Motors. Posted 64 days ago.

Workforce Analytics - Senior Consultant

Deloitte – Washington, DC

San Francisco Workforce Analytics As leaders in Workforce Analytics, Deloitte has combined our strategy, data, ... most complex workforce-related challenges. The Workforce Analytics Senior Consultant will provide consultative...>

Deloitte. Posted 42 days ago.

Manager, Analytical Consulting - (RDR12387)

Catalina Marketing – Schaumburg, IL

quantitative analyses of the impact of previous Catalina Marketing events as well as for identifying future ... Insights team. Acting as a liaison to our offshore analytics team, the candidate will be responsible for all...>

Catalina Marketing. Posted 1 day ago.