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accountMARKETING ANALYTICS
Marketing analytics helps marketers continually optimize their efforts in order to improve their goals. The process generally involves looking at the plan, measuring and improving that plan through testing and analytics to confirm any improvements. This topic looks at how large and small companies are using marketing analytics optimize results.
Marketing Analytics is part of Business Exchange, suggested by
Bryan Eisenberg.
This topic contains
597 news
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269 blog
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Read updated news, blogs, and resources about Marketing Analytics. Find user-submitted articles and reactions on Marketing Analytics from
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Marketing Analytics: JOBS
GTECH – Providence, RI
RESPONSIBILITIES
* In reporting directly into the VP of Marketing Analytics, the individual will independently ... Lotteries retailer footprint
* The Director of Marketing Analytics will manage a team of 3-5 highly...>
GTECH Corporation.
Posted 22 days ago.
Office Depot – Boca Raton, FL
marketing planning, marketing analysis, brand marketing, marketing operations, and target marketing like product ... responsible for providing support for customer analytics, marketing optimization, marketing operations including test...>
Office Depot, Inc.
Posted 22 days ago.
Baxter International – Deerfield, IL
Deerfield, IL
Req ID: 58497BR
Business Title: Manager, Marketing Analytics/CI
Business: BioScience
Sub-Business: Glo ... in finance, business development and/or marketing analytics, preferred.
8) Healthcare/pharma industry...>
Baxter International Inc..
Posted 25 days ago.
Tmp – Chicago, IL
metrics, social metrics, mobile metrics, and web analytics. Responsibilities: Writing customized in-depth ... campaigns, social metrics, mobile metrics, and web analytics that highlight campaign strengths and weaknesses,...>
TMP.
Posted 25 days ago.
Williams-Sonoma – San Francisco, CA
and a passion for developing state-of-the-art solutions to marketing challenges - both technical and ... processes and statistical approaches that service Direct Marketing's modeling function.
* Consult and communicate...>
Williams-Sonoma, Inc..
Posted 26 days ago.
Mindlance – Boise, ID
However, specific projects/initiatives may change over time: TECHNICAL SKILLS Strong understanding of sales/marketing operations, management of campaigns, setting up and measuring KPIs on CRM tools like salesforce.com Strong project and...>
Mindlance.
Posted 81 days ago.
Solarwinds – Austin, TX
Marketing and Analytics is responsible for the overall web conversion and search engine optimization strategy and ... fruition.Provide continuous monitoring and mining our web analytics data to inform decisions on web conversion and...>
SolarWinds.
Posted 39 days ago.
L'Oreal USA Inc – New York, NY
supports several internal stakeholders, including brand marketing, integrated marketing, digital marketing, ... external stakeholders
Significant hands-on experience with web analytics platform(s) ? Omniture SiteCatalyst, Test &...>
L'Oreal USA Inc.
Posted 46 days ago.
Talascend – Detroit, MI
in Detroit, MI
OVERVIEW:
Marketing/Customer Insight Analytics role is responsible for supporting Marketing ... analysis.
Marketing analyst, Reporting, COGNOS, Campaign Analytics, Business Intelligence, Web Analytics, Call Centre...>
Talascend.
Posted 88 days ago.
Macys – San Francisco, CA
Overview:
The Marketing Analytics function enables and empowers the macys.com Marketing Team with Modeling, Algorithm ... such as R, SAS, and/or Python.
*
Interface closely with Marketing systems and operations to understand/define...>
Macys, Inc.
Posted 124 days ago.
Interbrand – New York, NY
media and traditional media
* Strong knowledge in analytics techniques
* Marketing analytics ? comfortable ... of ad serving platforms (e.g., DART, X+1, Vindico), Web site analytics software (e.g., WebTrends, Omniture,...>
INTERBRAND.
Posted 44 days ago.
Intergraph – New York, NY
media and traditional media
* Strong knowledge in analytics techniques
* Marketing analytics ? comfortable ... of ad serving platforms (e.g., DART, X+1, Vindico), Web site analytics software (e.g., WebTrends, Omniture,...>
Intergraph Corporation.
Posted 44 days ago.
Walt Disney – Burbank, CA
opportunity to play a cross-functional role on the growing Marketing Analytics & Strategy Team supporting Disney ... marketing activities including but not limited to long-lead marketing strategy and campaign execution, planning and...>
Disney.
Posted 33 days ago.
Fiberlink – Philadelphia, PA
working in direct marketing, database marketing, CRM, or marketing analysis role; * Experience inTechnology or ... and web based skills including experience using Google Analytics and Omniture/Adobe Analytics Tools such as...>
Fiberlink.
Posted 32 days ago.
Sallie Mae – Newton, MA
of different marketing campaigns
g. Performing ad-hoc analytics and conversion optimization consultancies
2. ... Coordinating Cross-Functional Teams
a. Work with tech, web strategy, marketing operations, and marketing strategy...>
Sallie Mae.
Posted 12 days ago.
Ancestry.com – San Francisco, CA
Ancestry.com.
Job Description:
Working closely with the Marketing Team, you will be managing the marketing analytics ... managing an analytics team
* Experience using Omniture, Web Trends, or similar tool for web analytics required
*...>
Ancestry.com.
Posted 42 days ago.
Accenture – Boston, MA
Analytics, eCommerce, Marketing and Media Optimization, Marketing Operations, Marketing Strategy, Marketing ... 5 years experience working with web optimization and/or web analytics tools
*
Minimum of 7 years experience...>
Accenture.
Posted 65 days ago.
Alliance Data – Columbus, OH
Job Title: Marketing Analyst - Portfolio Performance - Growth Analytics Job ID: 17247 Location: Columbus,OH, US Full/Par ... comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large,...>
Alliance Data.
Posted 10 days ago.
Experis – Charlotte, NC
and presentations Familiarity with web application analytics, including web log data/files, web application ... Equal Opportunity Employer (EOE/AA) SQL, Teradata, Analytics, Dashboards, Web Log Data, Mobile, Tag Managment,...>
Experis.
Posted 7 days ago.
Systems Integration Solutions – San Francisco, CA
or 3rd parties please)
Job Description:
The Marketing Analytics Manager is responsible for defining measurements, ... Minimum 5-plus years experience in marketing analytics or web analytics within a consumer high-tech...>
LinkedIn Corporation.
Posted 9 hours ago.
Freddie Mac – Mclean, VA
recommendations. Typically requires proficiency in web analytics applications, strong database skills and ... tools, especially Axure RP.
-Experience with Web Analytics tools and concepts, especially Adobe...>
Freddie Mac.
Posted 10 days ago.
Catalina Marketing – Cincinnati, OH
effective marketing programs, and measuring performance of marketing programs run by Consumer Packaged Goods ... marketing campaigns, evaluating performance of marketing campaigns, developing customer segmentations, creating...>
Catalina Marketing Inc.
Posted 20 days ago.
Mma Organization – Las Vegas, NV
of business experience working in Analytics, Marketing, Advertising, Business Consulting or Interactive/Technology ... and a high level of expertise with web analytics tools such as Omniture, CoreMetrics, Google Analytics,...>
Jobs In Sports.
Posted 5 days ago.
ICF – Virginia
Research Measurement practice as a web analytics digital marketing and SEO resource Working with client stakeholders ... web analytics experience using one or more industry-leading analytics platforms e g Google Analytics Adobe SiteCatalyst...>
WisdomJobs.us.
Posted 6 days ago.
Columbus, OH
Description: We are looking for a freelance Marketing Web Analytics Analyst located in Ohio. Candidates must be ... guide analysis and reporting on effectiveness of internet marketing activities and conduct analysis and draw insights...>
FashionJobsToday.com.
Posted 8 days ago.
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