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accountMARKETING ANALYTICS
Marketing analytics helps marketers continually optimize their efforts in order to improve their goals. The process generally involves looking at the plan, measuring and improving that plan through testing and analytics to confirm any improvements. This topic looks at how large and small companies are using marketing analytics optimize results.
Marketing Analytics is part of Business Exchange, suggested by
Bryan Eisenberg.
This topic contains
597 news
and
269 blog
items.
Read updated news, blogs, and resources about Marketing Analytics. Find user-submitted articles and reactions on Marketing Analytics from
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Job listings related to this topic.
Marketing Analytics: JOBS
Talascend – Detroit, MI
in Detroit, MI
OVERVIEW:
Marketing/Customer Insight Analytics role is responsible for supporting Marketing ... analysis.
Marketing analyst, Reporting, COGNOS, Campaign Analytics, Business Intelligence, Web Analytics, Call Centre...>
Talascend.
Posted 90 days ago.
L'Oreal USA Inc – New York, NY
supports several internal stakeholders, including brand marketing, integrated marketing, digital marketing, ... external stakeholders
Significant hands-on experience with web analytics platform(s) ? Omniture SiteCatalyst, Test &...>
L'Oreal USA Inc.
Posted 48 days ago.
Macys – San Francisco, CA
Overview:
The Marketing Analytics function enables and empowers the macys.com Marketing Team with Modeling, Algorithm ... such as R, SAS, and/or Python.
*
Interface closely with Marketing systems and operations to understand/define...>
Macys, Inc.
Posted 126 days ago.
Interbrand – New York, NY
media and traditional media
* Strong knowledge in analytics techniques
* Marketing analytics ? comfortable ... of ad serving platforms (e.g., DART, X+1, Vindico), Web site analytics software (e.g., WebTrends, Omniture,...>
INTERBRAND.
Posted 46 days ago.
Sallie Mae – Newton, MA
of different marketing campaigns
g. Performing ad-hoc analytics and conversion optimization consultancies
2. ... Coordinating Cross-Functional Teams
a. Work with tech, web strategy, marketing operations, and marketing strategy...>
Sallie Mae.
Posted 14 days ago.
Alliance Data – Columbus, OH
Job Title: Marketing Analyst - Portfolio Performance - Growth Analytics Job ID: 17247 Location: Columbus,OH, US Full/Par ... comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large,...>
Alliance Data.
Posted 12 days ago.
Ancestry.com – San Francisco, CA
Ancestry.com.
Job Description:
Working closely with the Marketing Team, you will be managing the marketing analytics ... managing an analytics team
* Experience using Omniture, Web Trends, or similar tool for web analytics required
*...>
Ancestry.com.
Posted 44 days ago.
Walt Disney – Burbank, CA
opportunity to play a cross-functional role on the growing Marketing Analytics & Strategy Team supporting Disney ... marketing activities including but not limited to long-lead marketing strategy and campaign execution, planning and...>
Disney.
Posted 35 days ago.
Accenture – Boston, MA
Analytics, eCommerce, Marketing and Media Optimization, Marketing Operations, Marketing Strategy, Marketing ... 5 years experience working with web optimization and/or web analytics tools
*
Minimum of 7 years experience...>
Accenture.
Posted 67 days ago.
Experis – Charlotte, NC
and presentations Familiarity with web application analytics, including web log data/files, web application ... Equal Opportunity Employer (EOE/AA) SQL, Teradata, Analytics, Dashboards, Web Log Data, Mobile, Tag Managment,...>
Experis.
Posted 9 days ago.
Freddie Mac – Mclean, VA
recommendations. Typically requires proficiency in web analytics applications, strong database skills and ... tools, especially Axure RP.
-Experience with Web Analytics tools and concepts, especially Adobe...>
Freddie Mac.
Posted 12 days ago.
Catalina Marketing – Cincinnati, OH
effective marketing programs, and measuring performance of marketing programs run by Consumer Packaged Goods ... marketing campaigns, evaluating performance of marketing campaigns, developing customer segmentations, creating...>
Catalina Marketing Inc.
Posted 22 days ago.
Choice Hotels International – Phoenix, AZ
Web Analytics
Location
Phoenix
Description
The Performance Analytics group is designed to provide
Best-in-class ... across the organization.
Requirements:
Familiarity in web analytics include working with tools such as Omniture, Web...>
Choice Hotels International, Inc.
Posted 1 day ago.
ICF – Virginia
Research Measurement practice as a web analytics digital marketing and SEO resource Working with client stakeholders ... web analytics experience using one or more industry-leading analytics platforms e g Google Analytics Adobe SiteCatalyst...>
WisdomJobs.us.
Posted 8 days ago.
Columbus, OH
Description: We are looking for a freelance Marketing Web Analytics Analyst located in Ohio. Candidates must be ... guide analysis and reporting on effectiveness of internet marketing activities and conduct analysis and draw insights...>
FashionJobsToday.com.
Posted 10 days ago.
RICOH Company – West Caldwell, NJ
product technology disciples.
* Provide support to product marketing organization with research, collateral sales ... Required:
* 2 to 5 years directly related marketing analysis experience.
* Marketing /business degree...>
Ricoh Company, Ltd.
Posted 1 day ago.
Northwestern Memorial Hospital – Chicago, IL
knowledge highly desired.
ESSENTIAL FUNCTIONS: The Data Analytics Architect is responsible for designing, developing, and testing reports for the clinical applications. Design and create reports and data extraction programs for clinical...>
Northwestern Memorial Hospital.
Posted 21 days ago.
Piston – San Diego, CA
SiteCatalyst, Coremetrics and Google AnalyticsTesting web analytics implementations for accuracy Designing, ... in a web analyst / analytics roleExperience with Google Analytics, Omniture Site Catalyst, Coremetrics or...>
Jobvertise.
Posted 12 days ago.
SunTrust Banks – Richmond, VA
Directs the analysis initiatives that both support existing STI Marketing Strategy and investigate/measure new opportuni ... in multiple locations. Reports directly to the State Marketing Manager.. Responsible for managing the marketing...>
SunTrust Banks.
Posted 4 days ago.
Sis-systems Integrations Solutions – Mountain View, CA
no agencies or 3rd parties please) Duties: * The Marketing Analytics Manager is responsible for defining measurements, ... global teams. Skills: - Minimum 5-plus years experience in marketing analytics within a consumer high-tech company -...>
SIS-Systems Integrations Solutions, Inc..
Posted 5 days ago.
SPARK Networks – Los Angeles, CA
MANAGER OF WEB AND MARKETING ANALYTICS Beverly Hills, California About the Organization: Spark, ticker symbol (ÂLOVÂ), ... not accept agency resumes. About the Role: The Manager of Web & Marketing Analytics (ÂMWMAÂ) will analyze various...>
LinkedIn Corporation.
Posted 15 days ago.
Hollister – Libertyville, IL
SUMMARY
The Director of Marketing Insights & Analytics will lead and develop the insights team for all of ... of overall business experience, with at least 5 years of marketing analytics or management consulting, primarily in...>
Hollister.
Posted 6 days ago.
Target Brands – Minneapolis, MN
May 17, 2013
Location: Minneapolis, MN, US
Marketing Business Intelligence & Analytics Senior Analyst  ... Segments: Analytics, Data Analyst, Marketing, Business Intelligence, Consulting, Management, Data,...>
Target Brands, Inc.
Posted 6 days ago.
Raymond James – St Petersburg, FL
organization to provide insight into the results of data analytics, ensuring full awareness of opportunities and ... Location
US-FL-Tampa-St. Petersburg
Organization
Marketing
Schedule
Full-time
Shift
Day...>
Raymond James.
Posted 7 days ago.
McKesson – San Francisco, CA
process of healing.
The Manager, Marketing Strategy and Analytics will be responsible for marketing analysis for key ... innovative business opportunities
* Consulting with marketing and sales executives regarding opportunities to...>
McKesson.
Posted 7 days ago.
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