Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
accountMARKETING ANALYTICS
Marketing analytics helps marketers continually optimize their efforts in order to improve their goals. The process generally involves looking at the plan, measuring and improving that plan through testing and analytics to confirm any improvements. This topic looks at how large and small companies are using marketing analytics optimize results.
Marketing Analytics is part of Business Exchange, suggested by
Bryan Eisenberg.
This topic contains
548 news
and
256 blog
items.
Read updated news, blogs, and resources about Marketing Analytics. Find user-submitted articles and reactions on Marketing Analytics from
like-minded professionals.
Most Active
post a job
Job listings related to this topic.
Marketing Analytics: JOBS
Patch – New York, NY
with functional leaders across Sales, Editorial, Product, Marketing, Finance, Technology and Business Development ... with web analytics tools, such as Omniture, Google Analytics and comScore Expert knowledge of statistical and...
Patch.
Posted 83 days ago.
American Eagle Outfitters – Pittsburgh, PA
and the corresponding trends. Synthesize transactional, web, demographic data; identifying natural segments and ... address specific business questions from stakeholder groups marketing, merchandising, planning finance. Help define the...
American Eagle Outfitters, Inc..
Posted 95 days ago.
Sony Music Entertainment – New York, NY
shopping cart abandonment rates * Implementing Google Analytics and/or Omniture on multiple websites, including ... segments, search engine optimization (SEO), search engine marketing (SEM), and digital marketing strategies *...
Sony Music Entertainment.
Posted 46 days ago.
Digitas – New York, NY
marketing capabilities Collaborate with creative, media, marketing and technology to build a robust marketing ... with strong client relationship skills Proficient in Web Trends, Google Analytics, Dart/Doubleclick, Omniture and...
Digitas.
Posted 37 days ago.
Redfish Technology – San Francisco, CA
marketing and sales initiatives Requirements: - 5 -10 years analytics experience in advertising, marketing, finance or ... optimization algorithms. - Knowledge of ad server and web analytics technologies highly desirable - Superior verbal...
Redfish Technology.
Posted 495 days ago.
Zenex Partners – San Jose, CA
Analyst, Behavioral Analytics or Sr.Web Analytics or Sr. Analytics with experience in Web Analytics,Direct Marketing, ... experience in web analytics and direct marketing analytics. Ecommerce experience is required. Strong...
Zenex Partners.
Posted 38 days ago.
Sigma-Aldrich Co – Oakville, MO
Activities may involve working with Sales managers, Marketing managers, Account Managers and Supelco Product ... For more information about Sigma-Aldrich, please visit its award-winning Web site at http://www.sigma-aldrich.com...
Sigma-Aldrich Co.
Posted 62 days ago.
WebMD – New York, NY
leads and creates new approaches to the WebMD integrated analytics and research team whose responsibilities include ... products to bring to the ad marketplace, to articulate the marketing benefits of the WebMD digital brand environment...
WebMD.
Posted 109 days ago.
Analytics – Atlanta, GA
The Senior Analyst, Analytics is responsible for developing analytical solutions (using internal, site and external ... data sources including Oracle, flat data files, and web-based interfaces
- Minimum 3-5+ years experience...
Direct Talent Exchange.
Posted 131 days ago.
Vaco - Memphis – Memphis, TN
Vaco Technology is seeking a Senior Web Analytics Consultant needed for a contract position in Memphis TN paying between ... and data collection Requirements Minimum 3 years web analytics experience required using Omniture Ability to...
Dice.
Posted 9 hours ago.
Collaborative Vision – Redmond, WA
Senior Data Analyst - Online/Social Media Web Analytics Are you a Sr ... for social media trends and how it can be used to solve marketing problems and improve marketing efficiencies? Do...
SmartSearch.
Posted 3 hours ago.
Kroger Company – Cincinnati, OH
Manager - Web and Digital Analytics Job Reference ID: 25483 BR 060412Department: Customer Loyalty Insights/Relationships ... and hands-on experience administering a variety of web analytics tools (Omniture, Google Analytics, etc.).
WorkInRetail.com.
Posted 5 hours ago.
Melville, NY
Web Analyst: Business Intelligence/ Google Analytics Business Intelligence experience Google Analytics MUST have experie ... to site marketing/advertising performance. Works with the marketing and website technology teams to identify gaps in...
eBay Classifieds.
Posted 1 day ago.
Modis – Bellevue, WA
Global Web Analytics expansion. As a member of the Global Analytics & Optimization group, this Implementation Engineer ... technology platforms. Qualifications: - Experience in web analytics implementation, deep technical skills, and...
Monster.
Posted 3 days ago.
Matrix – Atlanta, GA
in downtown Atlanta, has an opportunity for a Web Analytics Analyst on a 6+ month contract (and possibly ... ads, etc.) using Google Analytics. You will also create web analytics reports, track marketing performance outcomes,...
Matrix.
Posted 4 days ago.
Businessonline – San Diego, CA
The Senior Analyst, Web Analytics is a key role in the delivery BusinessOnlines suite of sophisticated web marketing ... on our clients websites.In this role you will use web analytics data to drive web marketing strategy for key...
Smart Recruiters.
Posted 5 days ago.
Seamless – New York, NY
experience for Seamless and MenuPages on both mobile and web platforms. An Analytics Manager supports our companys ... You are: A whiz with Coremetrics and/or Adobe and/or Google Analytics...
VentureLoop.
Posted 12 days ago.
Deluxe – Shoreview, MN
Have you refined your previous web analytics programs through Stephane Hamels maturity model? Attended the last web ... in web analytics - At least 7 years of work experience in web analytics discipline, preferably with Omniture expertise...
icrunchdata.
Posted 14 days ago.
Stratose – Atlanta, GA
Lead all aspects of marketing activity by driving the creation and delivery of effective marketing plans that will impac ... PowerPoint, Access. Experience in B2B Marketing and in web trends including social marketing. Skilled in technical...
Smashing Jobs.
Posted 7 days ago.
Ally Financial – Fort Washington, PA
Reporting Analyst, Marketing Analytics Charlotte, NC We are Ally Financial A company with a new approach and a rich ... to learn more. Position Description: Ally Global Marketing Advanced Analytics team is looking for an...
Global Risk Jobs.
Posted 7 days ago.
Las Vegas Sands – Las Vegas, NV
The primary purpose of the Corporate Director of Marketing Analytics is to maximize the use and benefit from ... Specific Position Requirements: Minimum 6 to 8 years experience in predictive analytics in the gaming/hospitality, finan...
Hospitality Online.
Posted 11 days ago.
Catalina Marketing – St Petersburg, FL
quantitative analyses of the impact of previous Catalina Marketing events as well as for identifying future opportunities to leverage the Catalina network. Responsible for supporting Analytical Services' team and regional sales by...
Catalina Marketing Inc.
Posted 14 days ago.
Liberty Mutual Group – Seattle, WA
of the companys online presence. Clear understanding of web analytics concepts and tools. Demonstrates solid ... data may include Regional Company Presidents, Distribution, Marketing, Product and IT organizations. Integrates...
Disabled Person.
Posted 24 days ago.
Kelly Services – Seattle, WA
Fortune 500 company is seeking an Ad Trafficker who will be responsible for all aspects of a campaign once a deal is sold. Key Responsibilities Collaborate with Sales Account Executives, Account Managers, Design and Product teams to...
Kelly Services Inc.
Posted 42 days ago.
Gameground – New York, NY
As a Web Analytics intern at GameGround you will assist the marketing team in tracking and reporting key performance ... you're analyzing on a daily basis. If you're interested in web analytics and love creating actionable recommendations...
Startuply | Startup Jobs.
Posted 62 days ago.
Most Active Articles in this Topic
CMI Expands Client Solutions Team with New Account Manager and New Qualitative Manager - Advertising and Marketing News
ATLANTA, Ga., May 23, 2012 (SEND2PRESS NEWSWIRE) -- CMI, a full-service marketing research company,...
send2press.com. Added on May 23, 2012
Top most Successful ways to build your brand
For any company promotional products are most important thing to boost the branding.
galaxy19.hubpages.com. Added on May 21, 2012
Customer Analytics Gone Wrong – Ten Common Mistakes To Avoid When Designing Customer Analytics Models
The potential that customer analytics models hold within them are extensive for the companies that...
forteconsultancy.wordpress.com. Added on May 15, 2012
MREB | Make Web Analytics Work for You
Web analytics can become a powerful tool for market research, whether to perform online...
mreb.exbdblogs.com. Added on May 14, 2012