accountArcheologists look back to see what was; they scratch the ground to find what the past left behind; then they study...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
MARKETING ANALYTICS
Marketing analytics helps marketers continually optimize their efforts in order to improve their goals. The process generally involves looking at the plan, measuring and improving that plan through testing and analytics to confirm any improvements. This topic looks at how large and small companies are using marketing analytics optimize results.
Marketing Analytics is part of Business Exchange, suggested by
Bryan Eisenberg.
This topic contains
598 news
and
269 blog
items.
Read updated news, blogs, and resources about Marketing Analytics. Find user-submitted articles and reactions on Marketing Analytics from
like-minded professionals.
News
Recent news on this topic.
I was thinking about innovation over the weekend when I asked myself “what’s the one thing that no senior executive is...
There are so many aspects to get right in innovation. Each part has a vital part to play in being combined for...
I like writing about tech companies, such as Apple and Facebook, because they show how fast you can apply innovation...
You are invited to contribute to this interactive document by submitting crowdsourcing cases that you know of.
The way we communicate as a society has changed dramatically. Yet most companies marketing departments are still...
Every business on Facebook wants its posts seen by as many people as possible. Few Facebook users realize that because...
Hostess filed Chapter 11 (again) this year. Do you Wonder (sorry, bad pun) what happened to drive them back into court...
Social media marketers say they know who their customers are, but most have never tried to find out what's important to...
Most people have tested Pinterest by now, but mostly as a personal hobby, since it is, after all, a digital pinboard...
Fewer links are shared on LinkedIn than on Twitter and Facebook, but there’s a much higher positive correlation of...
Most voice of the customer (VoC) programs are underachieving, being weighed down by historical practices.
Jan Gollins of Delta Modelling Group joins Ahmad Naim, M.D., of Janssen Scientific Affairs, Johnson & Johnson to...
Social media has gone way beyond the new and experimental stage. You no longer have to wonder if it is going to help...
You are constantly being told that it is critical for you to come out on top of the search engine page in order to have...
There is a lot of interest in the opportunities presented by new data sources, but a lot of skepticism about their...
Google has recently added new features to Analytics and Webmaster Tools that can help SMBs monitor and inform their web...
Learn how to achieve the best strategic marketing results on Facebook, Twitter, and YouTube.
Without the right people, even well-integrated analytics teams will not succeed. Three important skills are required:...
There’s no doubt about it: fast-turnaround research is here to stay. Here are a few lessons from our new research on...
For years, telecom operators have been adapting the “one-to-one” customer treatment concept and applying it to their...
Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the...
There are 6 distinct types of social media users, according to a new report about the behavioral drivers of trust and...
Research on Facebook ads and actionable tips for advertisers seeking to improve the performance of their social media...
Top Sources: Marketing Analytics
- vaultanalytics.com
- pamorama.net
- forteconsultancy.wordpress.com
- mreb.exbdblogs.com
- tumbleweedmarketinganalytics.com
- salesandmarketinganalytics.com
- imediaconnection.com
- Advertising Age
- experiencematters.wordpress.com
- socialmediatoday.com
