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MARKETING ANALYTICS
Marketing analytics helps marketers continually optimize their efforts in order to improve their goals. The process generally involves looking at the plan, measuring and improving that plan through testing and analytics to confirm any improvements. This topic looks at how large and small companies are using marketing analytics optimize results.
Marketing Analytics is part of Business Exchange, suggested by
Bryan Eisenberg.
This topic contains
598 news
and
269 blog
items.
Read updated news, blogs, and resources about Marketing Analytics. Find user-submitted articles and reactions on Marketing Analytics from
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The most active stories in this topic based on user activity.
Facebook may be number one in the U.S., but this look at social media networks around the world shows that many...
Tyco Retail Solutions, a leading global provider of retail performance and security solutions, has announced it will...
Finding Diamonds in the Rough – Are Some of Your Worst Current Customers Your Future Cash Cows? Consumer Segments of...
How about making use of the 80% of customer data you have on hand but haven’t tapped into yet? And how about if that...
The voluminous information that resides in businesses and stored in unstructured data repositories is an area of...
Do you find it easy to track the success of your offline campaigns? Tracking your online activity is easy, with Google...
Scanalytics provides developers with convenient access to real-time barcode scanning analytics June 30, 2011
The necessity of marketing was proven long ago, but the ability to measure its contributions to specific objectives has...
Analysing what predictors improve your marketing effectiveness
Read on for the new improvements in our most recent release: we mapped the new Google Analytics API, and based on your...
Explore innovative research techniques to uncover drivers of consumers’ decision-making process.
Hugh Davidson, author of Offensive Marketing, points out: ?Studies show that brands that maintain or increase marketing...
On Friday, December 17, 2010 from 11 AM to 12 PM (ET) iKnowtion together with guest, Forrester Research, will team-up...
Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all...
We’ve identified a way to reliably measure the conversion rate of our social media efforts using Google Analytics.
Less than half (47%) of marketing professionals in North America and the U.K. recently surveyed by Alterian reported...
It is important to move away from a cost-based acquisition model to one that recognises the cross and up-sell rewards...
How do you tie the marketing objectives into specific, measurable, key performance indicators (KPIs)? First, define...
Google Webmaster tools let you know what top keywords your website is ranked for. For example, when someone searches...
Do the right things with Twitter, faster.
Content sharing is a commonplace for women online, yet only a small number of women account for the vast majority of...
Top Sources: Marketing Analytics
- vaultanalytics.com
- pamorama.net
- forteconsultancy.wordpress.com
- forteconsultancy.wordpress.com
- mreb.exbdblogs.com
- "web-analytics" via S.Hamel in Google Reader
- tumbleweedmarketinganalytics.com
- tumbleweedmarketinganalytics.com
- bkv.com
- salesandmarketinganalytics.com
