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MARKETING ANALYTICS
Marketing analytics helps marketers continually optimize their efforts in order to improve their goals. The process generally involves looking at the plan, measuring and improving that plan through testing and analytics to confirm any improvements. This topic looks at how large and small companies are using marketing analytics optimize results.
Marketing Analytics is part of Business Exchange, suggested by
Bryan Eisenberg.
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Reference
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Deposits: Measure what you manage Author: David B. McNab, CA President, FlowTracker Analytics Inc. BAI Banking...
Omniture has created a site for CMOs that aggregates content from a number of sources. Interesting approach for a B2B...
If you want to know the answer you'll need to listen to our panel of experts speaking at our two day Retail Summit Feb...
Top Sources: Marketing Analytics
- theretailbulletin.com
- flowtrackeranalytics.com
- amazon.com
- cmo.com
- iknowtion.com
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