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MARKETING ANALYTICS
Marketing analytics helps marketers continually optimize their efforts in order to improve their goals. The process generally involves looking at the plan, measuring and improving that plan through testing and analytics to confirm any improvements. This topic looks at how large and small companies are using marketing analytics optimize results.
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Reference
Other useful pages, Web sites and tools related to this topic.
If you want to know the answer you'll need to listen to our panel of experts speaking at our two day Retail Summit Feb...
The easy-to-understand, in-depth information in Always Be Testing: The Complete Guide to Google Web Optimizer, by Bryan...
Top Sources: Marketing Analytics
- cmo.com
- theretailbulletin.com
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Group Manager- Digital Insights & Analytics (Interactive Marketing)
Clorox
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Oakland, CA
Posted: Nov 12
