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MARKETING ANALYTICS back to topic

Study: Social Media Increases Email Usage

If social networks are truly transforming how consumers communicate, shouldn't they be affecting the Web's original killer app: email?

MediaPost | Online Media News. Added by Jesse Kedy on September 30, 2009

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Matthew Trifiro shared a reaction in Marketing Analytics 7 days ago

“social media are becoming alternative 'opt in' channels for marketers, but they will also drive more email contact.”

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Matthew Trifiro saved this article 7 days ago

Jesse Kedy shared a reaction in Search Advertising, Email Marketing, Web Analytics, Marketing Strategy, Marketing Analytics 56 days ago

“"...the DMA projected that email mktg will generate an ROI of $43.52 in 09 - twice the return by other mktg channels"”

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