Full Potential, Finally: The CMO's Role in the Modern Corporation

Greg Banks, President of Javelin Marketing Group (www.javelinmarketinggroup.com), a group of Omnicom marketing services agencies, discusses the changing role of the CMO as marketing has shifted to fit the needs of our demand-driven economy.

Banks explains how the CMO's role has evolved from a position that was once plagued with turnover and few resources to one that now requires...