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Innovation, But What Kind?

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MARKETING CHALLENGES back to topic

Innovation, But What Kind?

Ted Mininni asks marketers to consider whether their innovation ideas will help or hurt their brands. . .here's a new way to approach an age-old marketing topic.

mediaweek.com. Added by Claire Ratushny on June 15, 2009

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Reactions to Innovation, But What Kind?

Michael Fieramosca shared a reaction in Business Innovation 149 days ago

“Innovation just to ride a trend is a waste of money. Innovation in the approach to markets or messaging is brilliant”

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Robert Brands shared a reaction in Business Innovation 149 days ago

“Unless you truly Innovate in Packaging, like Dual graphics, a graphics changes should not be considered innovation.”

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Innovation, But What Kind?

Reactions to Innovation, But What Kind?

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