Most Active Articles 2013-05-25T17:24:16.579-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:marketing-challenges Claire Ratushny cratushny793 urn:com:businessweek:bx:article:8665086976979580704-1cb5e522d3d9c195c4da3599c5c9e7c9 2013-05-23T16:15:05.550-04:00

B2B Marketing is being reshaped by new buying behaviors. B2B marketers need to understand and adapt.

B2B Marketing is being reshaped by new buying behaviors. B2B marketers need to understand and adapt. http://tonyzambito.com/5-buying-behaviors-reshaping-b2b-marketing/ Tony Zambito tzambito070 0 0 0 0 urn:com:businessweek:bx:article:17174027651427087869-8e3311fc1662e751e06852da1699f82d 2013-01-30T21:47:40.968-05:00

Ekiosku.com jual beli online pasti aman menyenangkan,aktual terpercaya jual beli online aman hanya di Ekiosku.com

Ekiosku.com jual beli online pasti aman menyenangkan,aktual terpercaya jual beli online aman hanya di Ekiosku.com http://aura-share.blogspot.com/2012/12/ekioskucom-jual-beli-online-aman.html WIDYO SBSP wsahdhubudhi231 3 0 0 3 urn:com:businessweek:bx:article:14219935547185995921-4bf988fd8d6fed0872bc06c29a150177 2012-11-28T14:02:35.355-05:00

"Rush Flush” Targets Limbaugh Advertisers. FTC Targets Lenders Inferring Government Connections. Target time to read this week’s 60 Second Radio Update.

"Rush Flush” Targets Limbaugh Advertisers. FTC Targets Lenders Inferring Government Connections. Target time to read this week’s 60 Second Radio Update. http://www.theradioagency.com/email/60sru/112812.html Mark Lipsky mlipsky219 0 0 0 0 urn:com:businessweek:bx:article:14318290017967402254-b005f01cedfd30147afd769cc6e22a35 2012-10-04T11:15:21.991-04:00

Seven days of hot radio stories in one, easy-to-read format.

Seven days of hot radio stories in one, easy-to-read format. http://www.theradioagency.com/email/60sru/100412.html Mark Lipsky mlipsky219 0 0 0 0 urn:com:businessweek:bx:article:5287818135906268490-beada24d4b7d509b8bde825de55d0b32 2013-05-22T10:18:04.294-04:00

The more change occurring the more questions arise. This year is no exception. B2B Marketers are experiencing ongoing as well as new challenges as we start to hit stride in 2013. What are the big future questions for B2B Marketers?

The more change occurring the more questions arise. This year is no exception. B2B Marketers are experiencing ongoing as well as new challenges as we start to hit stride in 2013. What are the big future questions for B2B Marketers? http://tonyzambito.com/7-burning-questions-b2b-marketers-2013/ Tony Zambito tzambito070 1 0 0 1 urn:com:businessweek:bx:article:15182499003829774020-9a8f5e8c7556e0a944497706675f2b94 2013-05-21T11:19:32.182-04:00

Knowing which buying scenarios are best for lead nurturing can make a big difference in BB marketing.

Knowing which buying scenarios are best for lead nurturing can make a big difference in BB marketing. http://tonyzambito.com/ideal-buying-scenarios-lead-nurturing/ Tony Zambito tzambito070 1 0 0 1 urn:com:businessweek:bx:article:10055093415569196846-430813e2f9acef1c4e054496cd596268 2012-09-06T15:42:31.458-04:00

Globalization. Can’t live with it and can’t live without it. But it isn’t like we have a choice in the matter, the world is indeed smaller and flatter than ever before. Flatness is a strange adjective for a round planet. It can conjure-up the wrong image. It is used to signify how communications have made the very far very near.

Globalization. Can’t live with it and can’t live without it. But it isn’t like we have a choice in the matter, the world is indeed smaller and flatter than ever before. Flatness is a strange adjective for a round planet. It can conjure-up the wrong image. It is used to signify how communications have made the very far very near. http://j.mp/TnHPTe Peter Fretty pfretty150 2 1 0 1 urn:com:businessweek:bx:article:16195371458783058991-da6a03c66d149cfcc794469e83613167 2013-04-23T13:13:11.075-04:00

The biggest reason why banner ads don’t work? It’s simple: people simply don’t see them...

The biggest reason why banner ads don’t work? It’s simple: people simply don’t see them... http://atomictango.com/2013/04/23/banner-blindness/ Freddy J. Nager fnager424 2 2 0 0 urn:com:businessweek:bx:article:2263497956723623407-faa9e4d14c1213c753c25c735f03dc41 2013-05-15T10:14:11.657-04:00

How B2B Marketing and Sales can benefit from lead research and lead personas to be on target with buyers.

How B2B Marketing and Sales can benefit from lead research and lead personas to be on target with buyers. http://tonyzambito.com/lead-generation-off-target/ Tony Zambito tzambito070 2 1 0 1 urn:com:businessweek:bx:article:14395207249227041285-1e62c403551afeaced9603c5a3c51b7d 2013-01-30T16:09:27.709-05:00

::: The Radio Agency // Your 60-Second Radio Update :::

::: The Radio Agency // Your 60-Second Radio Update ::: http://www.radiodirect.com/email/60sru/013013.html Mark Lipsky mlipsky219 2 2 0 0 urn:com:businessweek:bx:article:3704956771182150300-cf8e7c520ee835bd339f7ada279c8780 2013-05-14T10:53:03.231-04:00

A key component of understanding buying decisions is gaining a reality check on how buyers perceive you and whether you match to their criteria.

A key component of understanding buying decisions is gaining a reality check on how buyers perceive you and whether you match to their criteria. http://tonyzambito.com/4-areas-affecting-buyers-perceive/ Tony Zambito tzambito070 2 2 0 0 urn:com:businessweek:bx:article:6103325511534249089-e00bc9f60e0d5293244917e28ba5994a 2013-05-13T14:34:40.323-04:00

Buying process and buying cycle must now have view of new buying behaviors beyond buyer personas.

Buying process and buying cycle must now have view of new buying behaviors beyond buyer personas. http://tonyzambito.com/5-buying-behaviors-persona-buying-cycle/ Tony Zambito tzambito070 4 4 0 0 urn:com:businessweek:bx:article:18347578359571643922-5b41cb129cf10ad8651328f47542dad5 2013-05-13T09:17:48.028-04:00

The Art of Buying: Knowing how and why buyers make purchase decisions

The Art of Buying: Knowing how and why buyers make purchase decisions http://tonyzambito.com/art-buying/ Tony Zambito tzambito070 2 2 0 0 urn:com:businessweek:bx:article:233426676747396478-92aeec4b712e3d737d414a5208e3ada0 2012-07-11T12:08:53.895-04:00

From Rush's rant to Geraldo's launch, it's been a busy year in Talk Radio. Work this format to your advantage as we enter Election Season.

From Rush's rant to Geraldo's launch, it's been a busy year in Talk Radio. Work this format to your advantage as we enter Election Season. http://www.theradioagency.com/blog/time-for-some-talk-talk/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+TheRadioAgency+%28The+Radio+Agency%29 Mark Lipsky mlipsky219 0 0 0 0 urn:com:businessweek:bx:article:7418984461967075894-741543f79c0a7a90d6c49f8bd7d1d109 2013-05-11T07:49:52.420-04:00

Too much reliance on Google's organic traffic plus a hit by an algorithm update like Penguin, and your business can go south from one day to another. Sound too dramatic?

Too much reliance on Google's organic traffic plus a hit by an algorithm update like Penguin, and your business can go south from one day to another. Sound too dramatic? http://www.compukol.com/blog/preventing-google-from-killing-your-business Michael Cohn mcohn283 1 1 0 0 urn:com:businessweek:bx:article:10994183555336074057-562e8c6b20de79f5fa00e55dfc02604a 2013-04-24T10:01:50.473-04:00

It is unlikely in today’s markets you can sustain a competitive by product alone. Great support and services are required … and a superior sales team.

It is unlikely in today’s markets you can sustain a competitive by product alone. Great support and services are required … and a superior sales team. http://salestrainingconnection.com/2013/04/24/can-you-sustain-a-competitive-advantage-by-product-alone/ Richard Ruff rruff315 8 8 0 0 urn:com:businessweek:bx:article:12409082354332073473-6f20e841e6a9874f9129fa608c2d7820 2013-02-06T04:32:30.734-05:00

I will focus on a key issue, underlining and supporting all communications and marketing strategy: tourism and propaganda are not good friends anymore.

I will focus on a key issue, underlining and supporting all communications and marketing strategy: tourism and propaganda are not good friends anymore. http://www.integratedb2b.com/2013/02/04/b2b-and-the-tourism-industry-the-case-against-corporate-propaganda/ Kåre Stokholm Poulsgaard kstokholmpoulsgaard848 2 2 0 0 urn:com:businessweek:bx:article:9385372143674163728-2a2ce13dc756e97aa9480fe27e16ab01 2012-12-14T21:36:03.088-05:00

The TRX Suspension Training builds superior muscular balance, joint stability, mobility and core strength helping you perform better in any sport. It also improves posture and prevents future injuries. The TRX Suspension Training System enables you to perform literally hundreds of total body exercises and also helps you lose weight.

The TRX Suspension Training builds superior muscular balance, joint stability, mobility and core strength helping you perform better in any sport. It also improves posture and prevents future injuries. The TRX Suspension Training System enables you to perform literally hundreds of total body exercises and also helps you lose weight. http://www.pro-trxtraining.com/ yaolin duee yduee235 7 5 0 2 urn:com:businessweek:bx:article:5680584489014853457-42af2a46a2b2ac0fd276abdf666ccce9 2013-03-26T12:23:33.646-04:00

The hot debate over the fate of AM/FM radios in new car dashboards.

The hot debate over the fate of AM/FM radios in new car dashboards. http://radiodirect.com/blog/?p=2708#more-2708 Mark Lipsky mlipsky219 1 1 0 0 urn:com:businessweek:bx:article:15471711205363872102-6f0785f11d2a35dd0bd6aabc75e66cce 2012-12-28T11:40:24.120-05:00

A simple, once a day formula for improving the quality of your digital and integrated marketing planning process.

A simple, once a day formula for improving the quality of your digital and integrated marketing planning process. http://www.conversedigital.com/digital-strategy/how-to-digital-marketing-strategy?utm_source=BusinessExchange&utm_medium=social_media&utm_campaign=DigitalMarketingStrategyDev Tom Martin tmartin858 1 1 0 0 urn:com:businessweek:bx:article:13966446623382326939-1bbe70ddbf75e6cb9e03923810e56047 2013-03-05T16:14:43.279-05:00

What do listeners want? What do you want listeners to do when they hear your commercial?

What do listeners want? What do you want listeners to do when they hear your commercial? http://radiodirect.com/blog/?p=2681 Mark Lipsky mlipsky219 3 3 0 0 urn:com:businessweek:bx:article:7128877620994483973-391d034409d15b868df4c6e7d6d3a3e9 2013-01-01T10:04:19.033-05:00

It seems preposterous to suggest that there are online companies that put time and money into social media and don’t bother to measure their return on investment (ROI). In fact, it is believed that over 70% of online businesses that utilize social media as part of their marketing drive are guilty of this crime.

It seems preposterous to suggest that there are online companies that put time and money into social media and don’t bother to measure their return on investment (ROI). In fact, it is believed that over 70% of online businesses that utilize social media as part of their marketing drive are guilty of this crime. http://www.compukol.com/blog/how-to-measure-social-media-roi-is-it-even-possible/ Michael Cohn mcohn283 2 2 0 0 urn:com:businessweek:bx:article:17839574732422941635-296a9dd55561c0ed4c1be429f6d02684 2012-11-27T03:44:09.365-05:00

TRX Suspension Training builds superior muscular balance, joint stability, mobility and core strength helping you perform better in any sport. It also improves posture and prevents future injuries. The TRX Suspension Training System enables you to perform literally hundreds of total body exercises and also helps you lose weight.

TRX Suspension Training builds superior muscular balance, joint stability, mobility and core strength helping you perform better in any sport. It also improves posture and prevents future injuries. The TRX Suspension Training System enables you to perform literally hundreds of total body exercises and also helps you lose weight. http://www.protrxtraining.com/ yaolin duee yduee235 5 1 0 4 urn:com:businessweek:bx:article:2426127178227931036-930deaf46c9f024d5febe414c18d0258 2012-06-19T13:45:19.743-04:00

http://www.theradioagency.com/blog/sports-scores-on-radio/ Mark Lipsky mlipsky219 1 0 0 1 urn:com:businessweek:bx:article:10046955370032715099-0fd935071c2357122b70913216e5b0d3 2013-01-16T11:14:59.115-05:00

How does a brand with no distinguising features or benefits make their voice heard in a crowded marketplace?

How does a brand with no distinguising features or benefits make their voice heard in a crowded marketplace? http://www.theradioagency.com/blog/invisible-radio-advertising/ Mark Lipsky mlipsky219 1 1 0 0