Most Active Articles 2009-11-24T21:07:25.583-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:marketing-challenges Claire Ratushny cratushny793 urn:com:businessweek:bx:article:10867722032965011549-4b3b08843243d2901bfa3e7755d4379a 2009-11-08T09:31:41.964-05:00

Differences in the way that sales teams and marketing departments are managed lead them into conflict. Here are strategies for harmonizing their missions

Differences in the way that sales teams and marketing departments are managed lead them into conflict. Here are strategies for harmonizing their missions http://tinyurl.com/qn6whg Christine Crandell ccrandell590 19 17 1 1 urn:com:businessweek:bx:article:8451028760467271087-9f918ee3fbcdb24e06114ec4642e3d04 2009-11-08T09:33:52.385-05:00

Preparing Today for Tomorrow's Rebound Companies can take five steps to evolve from a recessionary "tortoise" to a rebound "hare." By Christine Crandell, Egenera Mar. 31, 2009 Print page In his fable The Tortoise and the Hare, Aesop teaches us that...

Preparing Today for Tomorrow's Rebound Companies can take five steps to evolve from a recessionary "tortoise" to a rebound "hare." By Christine Crandell, Egenera Mar. 31, 2009 Print page In his fable The Tortoise and the Hare, Aesop teaches us that... http://www.sandhill.com/opinion/editorial.php?id=232 Christine Crandell ccrandell590 11 11 0 0 urn:com:businessweek:bx:article:15170065201076130024-c29d10ce8e64a70d356b28a47d89458e 2009-11-08T09:32:36.296-05:00

Not long after I assumed the role of vice president for marketing at Ariba, Inc. in the Fall of 2005, I came face to face with one of the challenges marketing executives fear the most. There was a discernible rift between sales and marketing that...

Not long after I assumed the role of vice president for marketing at Ariba, Inc. in the Fall of 2005, I came face to face with one of the challenges marketing executives fear the most. There was a discernible rift between sales and marketing that... http://bit.ly/3drLK Christine Crandell ccrandell590 7 7 0 0 urn:com:businessweek:bx:article:17070847364472385166-d33c7c179e12509105b2d99b64ab35f7 2009-11-10T17:08:00.601-05:00

B2B marketers have long sought a solution for the seemingly intractable problem that is their relationship with Sales. Driving higher levels of customer loyalty and preference require a strong partnership between the functions, yet Marketing seems to take a back seat. It’s time for Marketing to identify the challenges to a more productive relationship and make the case for a seat at the table.

B2B marketers have long sought a solution for the seemingly intractable problem that is their relationship with Sales. Driving higher levels of customer loyalty and preference require a strong partnership between the functions, yet Marketing seems to take a back seat. It’s time for Marketing to identify the challenges to a more productive relationship and make the case for a seat at the table. http://mlcwideangle.exbdblogs.com/2009/11/10/sales-and-marketing-does-the-left-hand-know-the-right-hand-exists/ Marketing Leadership Council tkoopersmith354 3 3 0 0 urn:com:businessweek:bx:article:3386871629542920836-dfc689bc240a6c337f044a1dc0c60c50 2009-11-06T12:41:42.785-05:00

There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts in the form of increased customer attraction and loyalty, yet...

There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts in the form of increased customer attraction and loyalty, yet... http://greeneconomypost.com/building-ethical-brand-5880.htm Jessica Lund jlund906 9 9 0 0 urn:com:businessweek:bx:article:12059283969553113749-9ff3dcb25cb86052071a9a8f9a0d6781 2009-11-07T16:10:12.190-05:00

Marketing professionals live for campaigns; Sales professionals loathe them. The heart of their disagreement is this: of all the leads that Marketing brings into the pipeline, not that many actually result in booked revenue. It’s a constant...

Marketing professionals live for campaigns; Sales professionals loathe them. The heart of their disagreement is this: of all the leads that Marketing brings into the pipeline, not that many actually result in booked revenue. It’s a constant... http://www.productstrategynetwork.com/content/view/511/1 Christine Crandell ccrandell590 7 7 0 0 urn:com:businessweek:bx:article:3817082213239861588-ab68f4df689739ffc41ed1349a352df7 2009-11-07T16:12:08.326-05:00

Those who hold the Chief Marketing Officer, or CMO, title also carry a dubious distinction: They occupy the C-level executive post with the shortest tenure. In May, former eBay CMO Mike Linton lamented that the average span of a CMO appointment is a...

Those who hold the Chief Marketing Officer, or CMO, title also carry a dubious distinction: They occupy the C-level executive post with the shortest tenure. In May, former eBay CMO Mike Linton lamented that the average span of a CMO appointment is a... http://www.cmo.com/leadership/cmos-five-strategies-navigating-new-corporate-landscape Christine Crandell ccrandell590 4 4 0 0 urn:com:businessweek:bx:article:13399561646351270104-7aa45ea08250dd0ef3628bef07a5e964 2009-11-09T18:04:17.449-05:00

Rod Sloane's just published new interview with Christine Crandell on the No Bull Business radio sharing some radical ideas.

Rod Sloane's just published new interview with Christine Crandell on the No Bull Business radio sharing some radical ideas. http://rods.libsyn.com/ Christine Crandell ccrandell590 0 0 0 0 urn:com:businessweek:bx:article:4789420448361247533-c6fefa59a42f723c42bc91a66dd91057 2009-11-05T13:15:33.978-05:00

A humourous look at the client/designer relationship.

A humourous look at the client/designer relationship. http://www.lizhover.com/2009/10/hilarious-videos-designer-vs-client/ Liz Hover lhover171 2 2 0 0 urn:com:businessweek:bx:article:16560758897478562813-ee3853093e4e2eb1a2fc175162a2125e 2008-11-20T13:11:00.000-05:00

...s new BlackBerry Storm, a touch screen offering that challenges the iPhone. ... that your marketing message will get lost in all of the other

...s new BlackBerry Storm, a touch screen offering that challenges the iPhone. ... that your marketing message will get lost in all of the other http://360.jackmorton.com/2008/11/marketing_challenges_in_this_e.html 210 208 2 0 urn:com:businessweek:bx:article:4274782847117679940-74564dd08f9fc63c95a00911eedac6d0 2009-10-30T10:49:21.440-04:00

Print, TV and Web copywriters can kill a good radio commercial. Here's how and why.

Print, TV and Web copywriters can kill a good radio commercial. Here's how and why. http://www.radiodirect.com/blog/?p=212 Mark Lipsky mlipsky219 0 0 0 0 urn:com:businessweek:bx:article:187344210026684059-a2fa1d7265804190c3e8814d1d854468 2009-09-26T00:42:10.280-04:00

Just a decade ago, air travel was simple: Buy a ticket, fly. That model has begun to disappear as many U.S. airlines struggle to adapt their businesses to the recession by finding new revenues. Increasingly, the airlines' goal these days is to have...

Just a decade ago, air travel was simple: Buy a ticket, fly. That model has begun to disappear as many U.S. airlines struggle to adapt their businesses to the recession by finding new revenues. Increasingly, the airlines' goal these days is to have... http://www.businessweek.com/bwdaily/dnflash/content/sep2009/db20090918_172976.htm Johannes Permadi jpermadi732 8 7 0 1 urn:com:businessweek:bx:article:11794347109090619619-137962411e0803ee2072f919231e0dfe 2009-01-14T19:12:00.000-05:00

I would like to know what marketing challenges businesses are facing in the year ahead.

I would like to know what marketing challenges businesses are facing in the year ahead. http://www.linkedin.com/answers/marketing-sales/business-development/MAR_BDV/399822-20570767 94 94 0 0 urn:com:businessweek:bx:article:11536147009236918688-011cc8f13b28792b8967170335b7d675 2009-09-21T10:25:43.363-04:00

Greg Banks, President of Javelin Marketing Group (www.javelinmarketinggroup.com), a group of Omnicom marketing services agencies, discusses the changing role of the CMO as marketing has shifted to fit the needs of our demand-driven economy. Banks explains how the CMO's role has evolved from a position that was once plagued with turnover and few resources to one that now requires dedicated experience and expertise with an array of channels. Through this discussion, Banks makes the case that CMOs are now reaching their full potential and are up to the task of leading the modern corporation.

Greg Banks, President of Javelin Marketing Group (www.javelinmarketinggroup.com), a group of Omnicom marketing services agencies, discusses the changing role of the CMO as marketing has shifted to fit the needs of our demand-driven economy. Banks explains how the CMO's role has evolved from a position that was once plagued with turnover and few resources to one that now requires dedicated experience and expertise with an array of channels. Through this discussion, Banks makes the case that CMOs are now reaching their full potential and are up to the task of leading the modern corporation. http://bx.businessweek.com/telecomm-with-dig-med-sales/view?url=http%3A%2F%2Fwww.cmo.com%2Fleadership%2Ffull-potential-finally-cmos-role-modern-corporation Matthew Caldecutt mcaldecutt986 10 9 1 0 urn:com:businessweek:bx:article:10039222412994724784-88d7e0ad2ac6252fb1ea2f3e12001045 2009-02-07T16:20:00.000-05:00

Phil Myers skates around the real problems in marketing with this:

Phil Myers skates around the real problems in marketing with this: http://www.cincomsmalltalk.com/blog/blogView?showComments=true&printTitle=Marketing_Problems&entry=3411476436 55 55 0 0 urn:com:businessweek:bx:article:13822112583668813179-14487f633273c3864165e4b2733b2c0f 2009-09-08T09:53:29.665-04:00

Rapid commoditization of products. Jaded consumers. A tough economy that has changed customers’ spending habits. Perhaps permanently. How can a consumer product company grow, or even survive in this new paradigm? I’ve been mulling this over...

Rapid commoditization of products. Jaded consumers. A tough economy that has changed customers’ spending habits. Perhaps permanently. How can a consumer product company grow, or even survive in this new paradigm? I’ve been mulling this over... http://www.brandchannel.com/brand_speak.asp?bs_id=226 Claire Ratushny cratushny793 3 3 0 0 urn:com:businessweek:bx:article:7139542034137113576-d4713ad62c0618292bcee86544044755 2009-05-11T14:03:32.813-04:00

The following is a list of the top five marketing plan mistakes.

The following is a list of the top five marketing plan mistakes. http://smallbizbee.com/index/2009/02/10/making-marketing-plan-mistakes/ Dane Carlson dcarlson281 21 21 0 0 urn:com:businessweek:bx:article:8822606686188703318-494a109aa921bbb38ea73220a97e67d1 2009-03-06T16:34:58.957-05:00

Marketers are dead certain that consumers always want something fresh and new; meanwhile, consumers often seem to hate big changes—as Pepsi's and Tropicana's disastrous rebrandings just proved. But for some reason, everyone loves throwback branding.

Marketers are dead certain that consumers always want something fresh and new; meanwhile, consumers often seem to hate big changes—as Pepsi's and Tropicana's disastrous rebrandings just proved. But for some reason, everyone loves throwback branding. http://www.fastcompany.com/blog/cliff-kuang/design-innovation/will-people-pay-more-throwback-branding George Fytros gfytros133 34 34 0 0 urn:com:businessweek:bx:article:9612566086885940665-c92766f5f5865f78535927b02c5021ce 2009-09-21T13:58:00.520-04:00

If you have a popular website or blog, an affiliate marketing program can help you to develop an additional source of income. You can set up an affiliate marketing business that promotes products and services of others, and can earn an affiliate...

If you have a popular website or blog, an affiliate marketing program can help you to develop an additional source of income. You can set up an affiliate marketing business that promotes products and services of others, and can earn an affiliate... http://www.virtuallyachieved.com/articles/affiliatemarketing.html Jerri Palumbo jpalumbo146 2 2 0 0 urn:com:businessweek:bx:article:13267687952519889073-5f3fc58dfb84452a5ab84e4a3effe2f8 2009-09-24T13:43:59.076-04:00

The purpose of a CSR report is to build trust. By operating transparently and responding openly to stakeholder concerns and aspirations, through a “fair and balanced” presentation of the material issues relating to your organization’s sustainability...

The purpose of a CSR report is to build trust. By operating transparently and responding openly to stakeholder concerns and aspirations, through a “fair and balanced” presentation of the material issues relating to your organization’s sustainability... http://greeneconomypost.com/catch-22-csr-reporting-trust-4729.htm Chris de Morsella cdemorsella630 1 1 0 0 urn:com:businessweek:bx:article:12367294395351751955-12e2e1c0a79275750e0393c715113278 2009-09-08T09:52:13.061-04:00

We're living in an unprecedented era when several critical elements—consumers' rising debt, higher costs for basic necessities, low savings rates, shrinking assets, and a growing awareness of environmental issues—have gradually come together in a perfect storm. So what must brands do to at a time when the economy is contracting to remain vibrant and relevant?

We're living in an unprecedented era when several critical elements—consumers' rising debt, higher costs for basic necessities, low savings rates, shrinking assets, and a growing awareness of environmental issues—have gradually come together in a perfect storm. So what must brands do to at a time when the economy is contracting to remain vibrant and relevant? http://www.marketingprofs.com/9/emerging-consumer-values-why-brands-must-adjust-ratushny.asp Claire Ratushny cratushny793 5 5 0 0 urn:com:businessweek:bx:article:17787631172037108915-4b2ff014f98e2a6c970702030c591db9 2008-12-01T21:43:00.000-05:00

What are your marketing challenges for 2009? ... for 2009: Dealing with New Issues or Struggling ... or budgetary problems as the top challenges...

What are your marketing challenges for 2009? ... for 2009: Dealing with New Issues or Struggling ... or budgetary problems as the top challenges... http://www.mstonerblog.com/index.php/blog/comments/join_discussion_about_top_marketing_challenges_for_2009_and_learn_how_to_ad/ 45 45 0 0 urn:com:businessweek:bx:article:13821872771669500821-ddaa3140e98fc1aa0e379b1497b1ba99 2009-03-17T10:18:00.045-04:00

We hear it every day: there’s nothing but gloom and doom in the marketplace. A few questions for marketers: Is your angst over dropping sales and reduced marketing budgets preventing you from focusing on what your customers are looking for right now?

We hear it every day: there’s nothing but gloom and doom in the marketplace. A few questions for marketers: Is your angst over dropping sales and reduced marketing budgets preventing you from focusing on what your customers are looking for right now? http://www.brandchannel.com/brand_speak.asp?bs_id=213 Claire Ratushny cratushny793 22 22 0 0 urn:com:businessweek:bx:article:4274543035180311034-4bb43d0797c2c1fe8ae6ce8c40d0744e 2009-09-16T08:31:50.164-04:00

Bruce Springsteen and Paul McCartney demonstrate the simple task of getting something down on paper.

Bruce Springsteen and Paul McCartney demonstrate the simple task of getting something down on paper. http://www.radiodirect.com/blog/?p=203 Mark Lipsky mlipsky219 0 0 0 0 urn:com:businessweek:bx:article:4274543035149339308-f0d3d9e41248441c9db7d7b025b81f8e 2009-09-12T11:39:45.533-04:00

Using interesting tidbits of trivia to sell your products and services on radio.

Using interesting tidbits of trivia to sell your products and services on radio. http://www.radiodirect.com/blog/?p=201 Mark Lipsky mlipsky219 0 0 0 0