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MARKETING CHALLENGES

Globalization, fast-changing consumer tastes, and increased competition lead to new, complex marketing challenges that call for new thinking and solutions. This topic covers leadership-oriented, collaborative ideas might assist marketers to approach these challenges with fresh thinking.

Marketing Challenges is part of Business Exchange, suggested by Claire Ratushny. This topic contains 970 news and 154 blog items. Read updated news, blogs, and resources about Marketing Challenges. Find user-submitted articles and reactions on Marketing Challenges from like-minded professionals.

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The most active stories in this topic based on user activity.

We all benefit when global business leaders share lessons learned from...more

The Parker Pen Company has long advertised reliable fountain pens that will not cause embarrassment by leaking in...

MLC | Is Macy’s Thanksgiving Parade the Last of Its Kind?more

With its Thanksgiving Parade, the Macy’s brand has become attached to one of America’s biggest holidays while other...

MLC | 5 Great Sales-and Marketing-Themed Moviesmore

Need some cinematic inspiration? We've rounded up some of the best sales and marketing-themed movies of all time.

Marketers: What’s in Your Supply Chain?more

In order to properly manage our brands and take ownership of the “customer experience”—marketers need visibility into...

Is it Time for a PR/Marketing Makeover?more

Prime time television is full of makeover shows which feature people who are totally clueless about how they appear to...

How to get the whole team on board for a social-media transformationmore

Business leaders need to transform into social-media evangelists to get everyone on board with social-media marketing.

MLC | Negative Feedback in Pharma and Healthmore

Marketing Inertia?more

Marketing Daily recently conducted an interview with The CMO Council’s Donovan Neale-May, who divulged some starting...

Getting Sales to Improve Marketing’s Leadsmore

Marketing professionals live for campaigns; Sales professionals loathe them. The heart of their disagreement is this:...

MLC | Marketers Squeezing People Productivity to Fund Programs in 2011more

Early results from the Marketing Leadership Council's ongoing marketing budget and spend survey suggest that Marketers...

MLC | The Quickest Way to Win Customers? Try Delivering Insight.more

The real opportunity for competitive differentiation doesn’t stem from products and services. It's the insight a...

Social media marketing challenges traditional practicesmore

Book Review Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing.

Why marketing is like DIY, 5 tips to avoid costly mistakesmore

Has it ever struck you how similar marketing is to DIY? The more effort you put into planning and preparation, the...

The marketing of a global blockbustermore

HEADING INTO its third weekend, “Avatar’’ had already earned more than $250 million at the US box office and more than...

The four Ds of cleantech marketingmore

Cleantech consultant Steve Weiss made drywall seem sexy. He explains how other cleantech companies can do the same.

Prevent International Blundersmore

Some companies set themselves up to commit intercultural blunders even long before they go international, but this is...

Reinventing Edisonmore

Great inventor though he was, Thomas Edison could have benefited from advice on innovation in a post-recession market.

P&G Gives Its Marketers a Crash Course in Social Media - Advertisi...more

"We really wanted to come up with a learning experience for our marketing directors that would inspire them and...

MLC | Planning Series: How MTV Networks is Taming Complexitymore

FT.com / Companies / Consumer industries - P&G web move is challen...more

P&G web move is challenge to retailers By Jonathan Birchall in New York Published: October 19 2008 22:34 | Last...

Edible Cat Litter: Worst Marketing Strategy Ever? (VIDEO)more

If you're going to call your product the World's Best Cat Litter, you should probably leave out the part where you say...

5 Tips for Effective Note Takingmore

This blog looks at the importance of effective note taking as a core skill required in marketing. Read about how the...

MLC | Riding the Credibility Coattailsmore

MLC | 5 Great Corporate Museumsmore

MLC | 4 Ingredients for Attacking (the Right) Digital White Spacesmore

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  • LinkedIn Answers: Business Development
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  • brandchannel.com
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  • thehindubusinessline.com
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  • Fast Company

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