Most Active Articles 2009-11-24T11:53:23.736-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:marketing-innovation Tracy Zhang tzhang628 urn:com:businessweek:bx:article:14832120556927698544-7d0cb246fc10cce3cd42d828ae0efa06 2009-11-24T05:58:21.307-05:00

It goes without saying that true customer loyalty is one of the most rare yet rewarding goals a company can achieve. In today’s highly competitive, ultra-connected world, instant gratification is often not fast enough. Consumers have more choices...

It goes without saying that true customer loyalty is one of the most rare yet rewarding goals a company can achieve. In today’s highly competitive, ultra-connected world, instant gratification is often not fast enough. Consumers have more choices... http://designmind.frogdesign.com/blog/brands-and-brand-loyalty.html Itamar Medeiros imedeiros325 0 0 0 0 urn:com:businessweek:bx:article:10887215083580507999-1434c159c32bbb22eff9f2ecc0011881 2009-11-23T16:38:21.322-05:00

What are the “Rave New Rules” of Marketing and PR? Marsha Friedman, author of "Celebretize Yourself" interviews David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” and "World Wide rave."

What are the “Rave New Rules” of Marketing and PR? Marsha Friedman, author of "Celebretize Yourself" interviews David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” and "World Wide rave." http://expertaccess.cincom.com/2009/11/what-are-the-rave-new-rules-of-marketing-and-pr/ Steve Kayser skayser152 2 0 1 1 urn:com:businessweek:bx:article:1586343215434209316-e745499827b33d1da28bbdb65b413f39 2009-11-22T21:05:53.818-05:00

Popular opinion suggests that great innovation results from a mysterious combination of forces that make it appear to fall from the sky. Whether divine intervention, the harnessing of creative genius or luck, to many, innovation seems to surface at...

Popular opinion suggests that great innovation results from a mysterious combination of forces that make it appear to fall from the sky. Whether divine intervention, the harnessing of creative genius or luck, to many, innovation seems to surface at... http://adage.com/cmostrategy/article?article_id=140647 Itamar Medeiros imedeiros325 1 1 0 0 urn:com:businessweek:bx:article:10340332860894414667-efe4b489647af0bb6f115d1a9cee35f3 2009-11-22T13:44:45.274-05:00

We are shifting toward online identity and social activity being integrated, rather than concentrated within discrete platforms.

We are shifting toward online identity and social activity being integrated, rather than concentrated within discrete platforms. http://www.imediaconnection.com/content/24987.asp Tom Now tnow520 3 3 0 0 urn:com:businessweek:bx:article:18203263991889384769-19a2075d48dadc8e93f80d6ab6ceb9b3 2009-11-22T20:58:16.702-05:00

'Doing' without a goal is wsted energy.

'Doing' without a goal is wsted energy. http://blog.rebelbrown.com/phoenixrising/2009/11/ready-fire-aim.html Rebel Brown rbrown311 0 0 0 0 urn:com:businessweek:bx:article:6593221019604278856-ef84a49f2ed30ca20642b42d59635ce5 2009-11-22T14:38:12.656-05:00

Twitter is brilliant at reaching large numbers of people, but what about when you need to go beyond the usual Friend / Follower relationship and want to reach out using the power of Twitter users social graphs to raise awareness of a particular campaign?

Twitter is brilliant at reaching large numbers of people, but what about when you need to go beyond the usual Friend / Follower relationship and want to reach out using the power of Twitter users social graphs to raise awareness of a particular campaign? http://www.technicavita.org/social-advice/twitter/advertise-on-twitter-using-be-a-magpie.html John Carnell jcarnell640 0 0 0 0 urn:com:businessweek:bx:article:5802416033212022876-b2d7e5e0ffaea2d654f2833c61bcea8d 2009-11-22T13:20:16.484-05:00

Taking a more holistic approach to digital marketing execution, and other ways to revitalize your digital media strategy.

Taking a more holistic approach to digital marketing execution, and other ways to revitalize your digital media strategy. http://www.imediaconnection.com/content/25132.asp Tom Now tnow520 1 0 0 1 urn:com:businessweek:bx:article:7104358243196773331-ef128f57f9f99bd70637c04599f1d629 2009-11-21T21:48:41.039-05:00

Heading in the right direction Are we heading in the right direction? It appears so, based on this recent consumer confidence index from Nielsen. Consumers in India, Indonesia and Norway topped the confidence index, while the most pessimistic...

Heading in the right direction Are we heading in the right direction? It appears so, based on this recent consumer confidence index from Nielsen. Consumers in India, Indonesia and Norway topped the confidence index, while the most pessimistic... http://developnewproducts.wordpress.com/2009/10/31/global-consumer-confidence-rebounds-but-spending-still-restrained/ Carlos Navarro cnavarro628 1 1 0 0 urn:com:businessweek:bx:article:14345287684318526280-e827e8d949a80a71f290796f120e3e27 2009-11-19T13:07:57.702-05:00

When we throw out a concept to stand on its own, we leave too much to chance.

When we throw out a concept to stand on its own, we leave too much to chance. http://blog.rebelbrown.com/phoenixrising/2009/11/hesaidshesaid.html Rebel Brown rbrown311 7 5 0 2 urn:com:businessweek:bx:article:2471763301548245040-c89a6ea375328b6cc5fa58158aca710d 2009-11-17T11:54:36.471-05:00

The beauty of most social media channels is that they're so easy to join and engage. Most are free. It takes just a few minutes to get set up, and literally seconds to start publishing. But if you're marketing and selling a B2B product, a simple...

The beauty of most social media channels is that they're so easy to join and engage. Most are free. It takes just a few minutes to get set up, and literally seconds to start publishing. But if you're marketing and selling a B2B product, a simple... http://www.business-strategy-innovation.com/2009/11/five-steps-to-successful-b2b-social.html Braden Kelley bkelley034 6 3 1 2 urn:com:businessweek:bx:article:602715066540743578-ccfa7e80637e3a4f768438ec15539965 2009-11-18T06:38:28.519-05:00

Mike Harris, founding CEO, Fresh Direct and Egg Plc gives tips on how to innovate during an economic downturn.

Mike Harris, founding CEO, Fresh Direct and Egg Plc gives tips on how to innovate during an economic downturn. http://www.sixsigmaiq.com/video.cfm?id=449&utm_source=sixsigmaiq.com&utm_medium=SMO&utm_campaign=BXCHANGE&utm_content=11_18_2009&mac=SSIQ_Ext_SMOQ409&shownewswindow=1 Genna Weiss gweiss207 5 4 0 1 urn:com:businessweek:bx:article:3945534059921076298-6070b9d249e6ee114f8414efb522c390 2009-11-17T15:07:58.910-05:00

Seth Godin's latest post argues the merit of going slow in marketing and product development, but there are other benefits of this approach for businesses.

Seth Godin's latest post argues the merit of going slow in marketing and product development, but there are other benefits of this approach for businesses. http://blog.winningworkplaces.org/blog/winning-workplaces/0/0/adding-to-seth-godins-thoughts-on-the-pros-of-slow Mark Harbeke mharbeke724 2 1 1 0 urn:com:businessweek:bx:article:13874173297379662743-37c0ce4469d06a0a5c41c1d9ed795cd0 2009-11-19T06:58:28.770-05:00

In case you haven’t read the news or ventured out of your house this year, guess what. The mobile web is here. And it’s coming on strong. Very strong!

In case you haven’t read the news or ventured out of your house this year, guess what. The mobile web is here. And it’s coming on strong. Very strong! http://www.websitemarketingnow.com/blog/2009/11/is-your-website-mobile/ Tom Now tnow520 0 0 0 0 urn:com:businessweek:bx:article:16679151032128468998-3d26e3f6869e46e210abeeb4ae3430eb 2009-11-19T00:26:56.513-05:00

eCommerce businesses and online sales channels of traditional retailers are on the rise, with a growth rate almost 6 times higher than overall retail industry, according to NFR and Forrester reports. Despite such fast growth rate and considerable investments, there still exist vast untapped opportunities in online stores across the world, according to a recent study by MarketLive: • Over 90% of visits do not result in shopping carts. • About 60% of shopping carts are abandoned. • About 80% of customers do not have repeat orders.

eCommerce businesses and online sales channels of traditional retailers are on the rise, with a growth rate almost 6 times higher than overall retail industry, according to NFR and Forrester reports. Despite such fast growth rate and considerable investments, there still exist vast untapped opportunities in online stores across the world, according to a recent study by MarketLive: • Over 90% of visits do not result in shopping carts. • About 60% of shopping carts are abandoned. • About 80% of customers do not have repeat orders. http://forteconsultancy.wordpress.com/2008/11/25/are-you-wasting-your-online-sales-potential/ Berkin Ozmen bozmen588 0 0 0 0 urn:com:businessweek:bx:article:17405440667442672106-ec7794bc4a3ab20f4f6de03e908ced2e 2009-11-04T07:29:16.600-05:00

Read about 5 marketing megatrends that will impact your business in the years to come.

Read about 5 marketing megatrends that will impact your business in the years to come. http://www.imediaconnection.com/content/24911.asp Tom Now tnow520 48 45 0 3 urn:com:businessweek:bx:article:163502471666783670-847aca9defb07d77939fc5563b1abba4 2009-11-10T11:15:43.450-05:00

This is a brilliant quote because it describes the challenge many innovators face. Too often, new products are overly complex and end up 'over-serving' their customers. My new computer with Vista and Office 2007 is a perfect example of that. 99% of the software's functionality goes unused, yet these complexities slow down my computer and reduce ease of use. Being able to do everything for everyone is not perfection.

This is a brilliant quote because it describes the challenge many innovators face. Too often, new products are overly complex and end up 'over-serving' their customers. My new computer with Vista and Office 2007 is a perfect example of that. 99% of the software's functionality goes unused, yet these complexities slow down my computer and reduce ease of use. Being able to do everything for everyone is not perfection. http://www.business-strategy-innovation.com/2009/11/simple-innovation.html Braden Kelley bkelley034 11 11 0 0 urn:com:businessweek:bx:article:8584134853727400250-7b6a73983dd6b740f825b66471bc6243 2009-11-13T09:27:00.456-05:00

In a world where gravity is ever present, floors are essential. We spend most of our waking hours standing or walking on them. But we tend to ignore them. That is a pity given the nearly constant contact we have with them. What if the floor could be...

In a world where gravity is ever present, floors are essential. We spend most of our waking hours standing or walking on them. But we tend to ignore them. That is a pity given the nearly constant contact we have with them. What if the floor could be... http://www.business-strategy-innovation.com/2009/11/innovation-sighting-smart-floors-using.html Braden Kelley bkelley034 7 7 0 0 urn:com:businessweek:bx:article:18046053224465157282-f72989973c0e3ed933266045af9996d4 2009-11-14T09:34:02.879-05:00

The Sam Walton Business School at the University of Arkansas is on our calendar every October because of the superb annual conference run by the Center for Retailing Excellence. Andy Murray, Global CEO of Saatchi & Saatchi X, was a founder of the...

The Sam Walton Business School at the University of Arkansas is on our calendar every October because of the superb annual conference run by the Center for Retailing Excellence. Andy Murray, Global CEO of Saatchi & Saatchi X, was a founder of the... http://www.business-strategy-innovation.com/2009/11/future-of-shopper-marketing.html Braden Kelley bkelley034 4 4 0 0 urn:com:businessweek:bx:article:4472054458362987270-4fd662d3dfd91646063f62820d4c812f 2009-11-14T09:37:06.401-05:00

Ninety-eight percent of American households have telephone access. Over the past 130 years, this once-revolutionary device has become so ubiquitous that we don't realize how much of our modern lifestyle has been built around it, from ordering...

Ninety-eight percent of American households have telephone access. Over the past 130 years, this once-revolutionary device has become so ubiquitous that we don't realize how much of our modern lifestyle has been built around it, from ordering... http://www.business-strategy-innovation.com/2009/11/hello-future-is-calling.html Braden Kelley bkelley034 2 1 0 1 urn:com:businessweek:bx:article:1404220981572134664-7aebeb5e2a0f0a90a079f173a46889f2 2009-11-12T14:07:10.085-05:00

This is the second of four parts of the list of 110 Innovation Tactics. Click here to view Part One - Innovation Tactics #1-16 We Are What We Eat. (And Who We Hang Out With.) Hang out/"We are what we eat" We are what we eat/We are who we co-habit...

This is the second of four parts of the list of 110 Innovation Tactics. Click here to view Part One - Innovation Tactics #1-16 We Are What We Eat. (And Who We Hang Out With.) Hang out/"We are what we eat" We are what we eat/We are who we co-habit... http://www.business-strategy-innovation.com/2009/11/innovate-or-die-tactics-17-42-of-110.html Braden Kelley bkelley034 2 2 0 0 urn:com:businessweek:bx:article:11628999314016404044-bbca0ce7974ba96b14d61ec72884200f 2009-11-10T11:17:31.269-05:00

When companies, non-profits, and governments create products and services that better meet customer needs, there is less waste of human capital and natural resources, and everyone wins. That's why Blogging Innovation's mission is: "To make...

When companies, non-profits, and governments create products and services that better meet customer needs, there is less waste of human capital and natural resources, and everyone wins. That's why Blogging Innovation's mission is: "To make... http://www.business-strategy-innovation.com/2009/11/10-ways-to-make-innovation-accessible.html Braden Kelley bkelley034 5 5 0 0 urn:com:businessweek:bx:article:2878650798486008714-cb9e038bdb8fcdce2b29c57b30680863 2009-11-11T17:19:54.495-05:00

Some pundits will tell you that you should do away with brand messaging and positioning all together, since you cannot control it anyway. Not so fast! People need to know what bucket to put your offering in, and if they can’t, they won’t know how to assign value to what you have to offer. Tivo ended up in that pickle, with consumers not quite sure what category of products to compare the offering with. Was it more like a DVD player or was it more like a computer? Knowing that a good positioning will impact your revenue and profits, and realizing that you still have a seat at the customer decision making table (it’s just a much more crowded table and your share of voice has significantly been reduced) you need to develop a point of view about your positioning and try to get it co-opted by your tribe.

Some pundits will tell you that you should do away with brand messaging and positioning all together, since you cannot control it anyway. Not so fast! People need to know what bucket to put your offering in, and if they can’t, they won’t know how to assign value to what you have to offer. Tivo ended up in that pickle, with consumers not quite sure what category of products to compare the offering with. Was it more like a DVD player or was it more like a computer? Knowing that a good positioning will impact your revenue and profits, and realizing that you still have a seat at the customer decision making table (it’s just a much more crowded table and your share of voice has significantly been reduced) you need to develop a point of view about your positioning and try to get it co-opted by your tribe. http://www.emergencemarketing.com/2009/11/10/brand-positioning-takes-on-a-new-meaning-in-a-hyper-social-world/ Francois Gossieaux fgossieaux542 2 2 0 0 urn:com:businessweek:bx:article:8682283629336228756-34858f8e81201e2f09dff301692f9bbb 2009-11-08T09:25:57.356-05:00

Retail sales are projected to decline this holiday season for the second year in a row, an occurrence unprecedented in the entire history of the federal government keeping statistics on such things. Online retailers will continue to face stiff...

Retail sales are projected to decline this holiday season for the second year in a row, an occurrence unprecedented in the entire history of the federal government keeping statistics on such things. Online retailers will continue to face stiff... http://www.business-strategy-innovation.com/2009/11/amazon-gets-a-for-innovation.html Braden Kelley bkelley034 6 6 0 0 urn:com:businessweek:bx:article:15638124317019209245-c75406290241f90eabdecb339ee1dfa0 2009-11-11T16:52:29.376-05:00

Can today's suite oriented (room with complimentary breakfast/extras) hotels successfully reposition as a modern day B&B?

Can today's suite oriented (room with complimentary breakfast/extras) hotels successfully reposition as a modern day B&B? http://tommartin.typepad.com/positive_disruption/2009/11/tom_martin_hotel_hospitality_marketing.html.html Tom Martin tmartin858 0 0 0 0 urn:com:businessweek:bx:article:7254351082429356701-b321238779921bd74691a5a5073d1449 2009-11-09T18:10:59.908-05:00

November's opportunity to contribute your Innovation Perspectives is now here. This monthly feature presents our loyal readers with different perspectives on a single topic all in one place - from several different authors. It gives our innovation...

November's opportunity to contribute your Innovation Perspectives is now here. This monthly feature presents our loyal readers with different perspectives on a single topic all in one place - from several different authors. It gives our innovation... http://www.business-strategy-innovation.com/2009/11/call-for-november-innovation.html Braden Kelley bkelley034 1 1 0 0