Most Active Articles 2013-05-22T03:00:00.503-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:marketing-innovation Tracy Zhang tzhang628 urn:com:businessweek:bx:article:10389743470134159407-df2bacc9361c78875bce70c9aaba46fa 2013-05-15T14:01:03.158-04:00

Art for After Hours is enjoying a busy year bringing 3D chalk art to our clients and their attendees across the US and internationally. This is my latest 3D chalk art piece completed May 12th at the Artisphere International Arts Festival in Greenville SC. In the distance, you can see a promotional piece created in chalk by Artist Shawn McCann. Here's our story... Anthony Cappetto, An internationally recognized 3D 4D Chalk Artist, is the President and Founder of Art for After Hours, a company he founded in 2001 to bring 3D illusionary street art and pristine reproductions to corporate, advertising, public relations, and exhibition clients in the USA and internationally. A pioneer in blending 3D illusionary art with emerging technologies such as augmented reality (AR) and virtual spaces, Cappetto has brought his 3D 4D chalk art to locations in Europe, Mexico, India, The Middle East, Asia, and South America. He has been asked to give talks and workshops to students and faculty in Uruguay and festivals in the US about 3D and 4D illusion inspiring new generations of street painting artists. www.artforafterhours.com

Art for After Hours is enjoying a busy year bringing 3D chalk art to our clients and their attendees across the US and internationally. This is my latest 3D chalk art piece completed May 12th at the Artisphere International Arts Festival in Greenville SC. In the distance, you can see a promotional piece created in chalk by Artist Shawn McCann. Here's our story... Anthony Cappetto, An internationally recognized 3D 4D Chalk Artist, is the President and Founder of Art for After Hours, a company he founded in 2001 to bring 3D illusionary street art and pristine reproductions to corporate, advertising, public relations, and exhibition clients in the USA and internationally. A pioneer in blending 3D illusionary art with emerging technologies such as augmented reality (AR) and virtual spaces, Cappetto has brought his 3D 4D chalk art to locations in Europe, Mexico, India, The Middle East, Asia, and South America. He has been asked to give talks and workshops to students and faculty in Uruguay and festivals in the US about 3D and 4D illusion inspiring new generations of street painting artists. www.artforafterhours.com http://businessofstreetpainting.typepad.com/the_business_of_street_pa/2013/05/art-for-after-hours-3d-chalk-art-and-chalk-promotional-piece-at-artisphere-international-arts-festiv.html Anthony Cappetto acappetto190 0 0 0 0 urn:com:businessweek:bx:article:8023535128125881405-23d58689a23731b7d26149437caedf2d 2013-05-21T11:28:12.029-04:00

Small businesses need to be creative in getting the most out of the marketing budget. Here are some outrageous, remarkable and weird publicity ideas for you.

Small businesses need to be creative in getting the most out of the marketing budget. Here are some outrageous, remarkable and weird publicity ideas for you. http://www.bizsugar.com/Marketing/weird-small-business-publicity-that-actually-works-/ Ivan Widjaya iwidjaya482 0 0 0 0 urn:com:businessweek:bx:article:15061638336900069978-df3f4998c7f56f2cbae3696c205afc99 2013-01-06T19:59:47.688-05:00

Opportunità di avviare un'attività autonoma a basso costo iniziale, che opera nell'ambito della vendita diretta multi livello,ed è presente sul mercato italiano dal 1985.

Opportunità di avviare un'attività autonoma a basso costo iniziale, che opera nell'ambito della vendita diretta multi livello,ed è presente sul mercato italiano dal 1985. http://www.amway.it/user/alessio70 Alessio Ciampi aciampi094 1 0 0 1 urn:com:businessweek:bx:article:15972595029563030264-ae785f69c2af6d2c14c8c8fbddd5e9e9 2013-05-15T06:40:29.851-04:00

Agencies are always ahead of the curve and are looking for new ways to achieve higher marketing results for their clients. ProTexting empowers agencies to offer SMS and mobile marketing engagement campaigns to their clients.

Agencies are always ahead of the curve and are looking for new ways to achieve higher marketing results for their clients. ProTexting empowers agencies to offer SMS and mobile marketing engagement campaigns to their clients. http://www.youtube.com/edit?ns=1&video_id=Fs_M9AiSpsU Ganka Belcheva gbelcheva957 7 7 0 0 urn:com:businessweek:bx:article:3025802465968851314-dc4d5cd5506012c903014529d3fb59e1 2013-01-01T19:29:51.207-05:00

The first day of the New Year is haloed in possibilities of who we are and all we wish to be; opportunities for 2013 abound as we start back to work on January 2nd. And, as the calendar changes, so do we. It may be time to shake off old ways and try some new practices to shift your perspective and fulfill new possibilities.

The first day of the New Year is haloed in possibilities of who we are and all we wish to be; opportunities for 2013 abound as we start back to work on January 2nd. And, as the calendar changes, so do we. It may be time to shake off old ways and try some new practices to shift your perspective and fulfill new possibilities. http://www.innovationexcellence.com/blog/2013/01/01/january-2nd-kick-off/ Dru Sturgess dsturgess259 1 1 0 0 urn:com:businessweek:bx:article:6367106207607474163-cb8bbbcd943eadbde9cfc798c13581b2 2012-09-09T20:46:16.272-04:00

Universities should help cover health insurance costs for startups based on university research that sign a contract for use of a university-owned patent. Now is the perfect time to do this. The U.S. Congress has passed the Patient Protection and Affordable Care Act (PPACA) and health care reforms are underway.

Universities should help cover health insurance costs for startups based on university research that sign a contract for use of a university-owned patent. Now is the perfect time to do this. The U.S. Congress has passed the Patient Protection and Affordable Care Act (PPACA) and health care reforms are underway. http://www.innovationexcellence.com/blog/2012/09/06/university-startups-why-health-insurance-is-the-ultimate-regional-economic-development/ Dru Sturgess dsturgess259 1 1 0 0 urn:com:businessweek:bx:article:10212114919799698446-d7093567e32f1e13eea7f5e7265e3975 2012-08-02T21:43:05.197-04:00

We're getting the a ball rolling with Back End of Innovation speaker Maria Thompson, Innovation Instigator, Intellectual Asset Management, Motorola Solutions, and self proclaimed innovation mentor, who will be talking about Predictive Innovation: Directive Inventing to Ensure Generation of High Value Ideas.

We're getting the a ball rolling with Back End of Innovation speaker Maria Thompson, Innovation Instigator, Intellectual Asset Management, Motorola Solutions, and self proclaimed innovation mentor, who will be talking about Predictive Innovation: Directive Inventing to Ensure Generation of High Value Ideas. http://www.innovationexcellence.com/blog/2012/07/31/questions-for-motorola-solutions-maria-thompson/ Dru Sturgess dsturgess259 1 1 0 0 urn:com:businessweek:bx:article:10022434007200216127-3fd6ee1ddd0e08ba3a258dce8aa03e7d 2013-04-06T20:50:37.323-04:00

http://www.scm-operations.com/2013/03/journey-business-analytics-infographic.html Ben Benjabutr bbenjabutr248 2 1 0 1 urn:com:businessweek:bx:article:10665577149248676148-327af04d165bc6477214559cb230bad9 2013-03-11T14:26:42.479-04:00

Author Sarah Miller Caldicott offers an in depth look at how collaboration powers innovation. Julie Anixter interviews the author about her newest book Midnight Lunch: the 4 phases of team collaboration success from Thomas Edison's Lab.

Author Sarah Miller Caldicott offers an in depth look at how collaboration powers innovation. Julie Anixter interviews the author about her newest book Midnight Lunch: the 4 phases of team collaboration success from Thomas Edison's Lab. http://www.innovationexcellence.com/blog/2013/02/03/midnight-lunch-how-thomas-edison-collaborated/ Dru Sturgess dsturgess259 1 1 0 0 urn:com:businessweek:bx:article:6886194479861885448-3671309b53b199a577e560d83d273c03 2012-10-05T13:21:52.209-04:00

Rowan Gibson is interviewed at the IBM Forum about several innovation topics including whether radical innovation is risky, and the role of IT in innovation.

Rowan Gibson is interviewed at the IBM Forum about several innovation topics including whether radical innovation is risky, and the role of IT in innovation. http://www.innovationexcellence.com/blog/2012/10/04/the-power-of-it-innovation-rowan-gibson-interview/ Dru Sturgess dsturgess259 1 1 0 0 urn:com:businessweek:bx:article:12556660443274405838-a70730e47882aedf60d0c0a4beeea12b 2012-08-02T22:01:47.722-04:00

Meet Nelson, Coupland, and Alice - the faces of tomorrow'€™s book. Watch global design and innovation consultancy IDEO'€™s vision for the future of the book. What new experiences might be created by linking diverse discussions, what additional value could be created by connected readers to one another, and what innovative ways we might use to tell our favorite stories and build community around books?

Meet Nelson, Coupland, and Alice - the faces of tomorrow'€™s book. Watch global design and innovation consultancy IDEO'€™s vision for the future of the book. What new experiences might be created by linking diverse discussions, what additional value could be created by connected readers to one another, and what innovative ways we might use to tell our favorite stories and build community around books? http://www.innovationexcellence.com/blog/2012/08/02/the-future-of-the-book/ Dru Sturgess dsturgess259 2 2 0 0 urn:com:businessweek:bx:article:14884484083040549322-d935a150580ded3f9980596d71a66039 2012-12-18T10:11:09.639-05:00

Voting is now open in the Top 40 Innovation Bloggers of 2012 Contest hosted by Innovation Excellence. If you’re a first time visitor to Innovation Excellence, we have over 5,000 articles on site to support our mission of making innovation insights accessible for the greater good. Please check out our search feature, browse by category or author, or subscribe to our rss feed, email, or free magazine.

Voting is now open in the Top 40 Innovation Bloggers of 2012 Contest hosted by Innovation Excellence. If you’re a first time visitor to Innovation Excellence, we have over 5,000 articles on site to support our mission of making innovation insights accessible for the greater good. Please check out our search feature, browse by category or author, or subscribe to our rss feed, email, or free magazine. http://www.innovationexcellence.com/blog/2012/12/18/voting-open-top-40-innovation-bloggers-of-2012/ Braden Kelley bkelley034 1 1 0 0 urn:com:businessweek:bx:article:7831195155776356470-fc00abc527fee63187cb7ac34923cf4d 2012-11-13T10:55:24.166-05:00

Drive engagement on Twitter by sharing interactive images with this brilliant, easy tool.

Drive engagement on Twitter by sharing interactive images with this brilliant, easy tool. http://www.3seven9.com/blog/5894/twitter-for-business-make-your-images-interactive?c=SB Lindsay Dier ldier203 3 2 0 1 urn:com:businessweek:bx:article:10559564019359640601-e2c827bf9dbaf915189b5e45236247e4 2013-02-04T16:05:45.732-05:00

The chief marketing officer has it rough. That’s not going to change. We all know the stat on the short tenure of marketing leaders at brands. The CMO of the future is going to need to perform a balancing act of being that visionary leader while sweating the details; tending to the creative while immersing in numbers; and setting a long-term vision while maintaining real-time flexibility. Read more: http://www.digiday.com/brands/x1what-the-cmo-of-the-future-looks-like/

The chief marketing officer has it rough. That’s not going to change. We all know the stat on the short tenure of marketing leaders at brands. The CMO of the future is going to need to perform a balancing act of being that visionary leader while sweating the details; tending to the creative while immersing in numbers; and setting a long-term vision while maintaining real-time flexibility. Read more: http://www.digiday.com/brands/x1what-the-cmo-of-the-future-looks-like/ http://www.digiday.com/brands/x1what-the-cmo-of-the-future-looks-like/ Perianne Grignon pgrignon917 4 4 0 0 urn:com:businessweek:bx:article:9454613051052111785-cce05f76af7dda6d5bce9dedc5612680 2013-01-14T02:35:45.522-05:00

The biggest challenge to your business isn't your strategy, market focus, product value, distribution channel, social media plan or your brand.

The biggest challenge to your business isn't your strategy, market focus, product value, distribution channel, social media plan or your brand. http://rebelbrown.com/rebelations/10-shifts-to-conscious-decisions.html Rebel Brown rbrown311 1 1 0 0 urn:com:businessweek:bx:article:8082172430326006142-7804d8bba7087796d0f38134d1202a4c 2012-09-25T13:18:40.023-04:00

Acclaimed Documentary filmmaker Tiffany Shlain invites you to view the Online Premiere of her new two minute film ENGAGE (best if you make full screen and turn up the volume).

Acclaimed Documentary filmmaker Tiffany Shlain invites you to view the Online Premiere of her new two minute film ENGAGE (best if you make full screen and turn up the volume). http://www.innovationexcellence.com/blog/2012/09/22/engage-in-online-premiere-a-cloud-sourced-film/ Dru Sturgess dsturgess259 1 1 0 0 urn:com:businessweek:bx:article:12102118786429384679-1f5efa7004113801c6b9eda98bd80e4b 2012-12-10T17:29:09.184-05:00

To be effective in mobile marketing, marketers must RETHINK how their customers are living – and RETHINK the best way to reach them.

To be effective in mobile marketing, marketers must RETHINK how their customers are living – and RETHINK the best way to reach them. http://digitalmarketingnow.com/rethinking-the-mobile-consumer-2013-mobile-trends Tom Shapiro tnow520 9 9 0 0 urn:com:businessweek:bx:article:4123308986929282825-1b77430887ee0d34d9e37d5f9964df88 2012-07-28T10:08:09.825-04:00

In addition to the reasons you already have for taking a vacation this summer, there’s another one you may not have considered: Travel is thought to increase creativity.

In addition to the reasons you already have for taking a vacation this summer, there’s another one you may not have considered: Travel is thought to increase creativity. http://www.innovationexcellence.com/blog/2012/07/25/need-new-ideas-take-a-trip/ Dru Sturgess dsturgess259 3 2 0 1 urn:com:businessweek:bx:article:5378257478885992929-8f662f6971a04635c9e8b298b5dcaf47 2012-10-04T19:18:00.522-04:00

The way we communicate as a society has changed dramatically. Yet most companies€™ marketing departments are still using approaches and metrics that were developed for traditional media. You need a new playbook.

The way we communicate as a society has changed dramatically. Yet most companies€™ marketing departments are still using approaches and metrics that were developed for traditional media. You need a new playbook. http://www.innovationexcellence.com/blog/2012/10/02/moneyball-marketing-grow-faster-while-spending-less/ Dru Sturgess dsturgess259 1 1 0 0 urn:com:businessweek:bx:article:1913571191664522803-b62c84c5618b207e540c3f3c9524f453 2012-08-10T13:17:55.522-04:00

Back from a whirlwind week in L.A. where Art for After Hours 3D chalk artist Michael Macaulay (in dark shirt, left) created this awesome 3D chalk piece for our client NVIDIA at Siggraph 2012 August 7th through 9th. Watch the time lapse video, courtesy of NVIDIA.

Back from a whirlwind week in L.A. where Art for After Hours 3D chalk artist Michael Macaulay (in dark shirt, left) created this awesome 3D chalk piece for our client NVIDIA at Siggraph 2012 August 7th through 9th. Watch the time lapse video, courtesy of NVIDIA. http://businessofstreetpainting.typepad.com/the_business_of_street_pa/2012/08/art-for-after-hours-a-timelapse-video-of-3d-chalk-artist-michael-macaulay-at-siggraph-2012-for-nvidi.html Anthony Cappetto acappetto190 1 1 0 0 urn:com:businessweek:bx:article:8311007092464699088-738a784944d00a07ad0b7b0913022930 2012-10-04T19:29:26.105-04:00

Two recent articles in the Wall Street Journal and the New York Times present interesting ideas on the insight that an innovator can gain through alternative approaches to sleep.

Two recent articles in the Wall Street Journal and the New York Times present interesting ideas on the insight that an innovator can gain through alternative approaches to sleep. http://www.innovationexcellence.com/blog/2012/10/03/second-sleep-and-flip-day-innovation/ Dru Sturgess dsturgess259 1 1 0 0 urn:com:businessweek:bx:article:8330918915867756676-ff1186eb6f3b4b4a8c70d9f096c08c02 2013-01-31T23:25:25.947-05:00

We've also been trained that more is better when it comes to everything from value to products to company distinction. So we slave away to present our long lists of benefits, features and leadership credentials.

We've also been trained that more is better when it comes to everything from value to products to company distinction. So we slave away to present our long lists of benefits, features and leadership credentials. http://rebelbrown.com/display/configuration/PostManagement Rebel Brown rbrown311 2 2 0 0 urn:com:businessweek:bx:article:6189832154496927710-a3242ea48d92f3f6e98f9915c9381b9f 2012-09-12T20:55:50.789-04:00

Still doing strategic planning the same old way? Get with the new approach or get left behind!

Still doing strategic planning the same old way? Get with the new approach or get left behind! http://www.innovationexcellence.com/blog/2012/09/12/strategy-aint-what-it-used-to-be/ Dru Sturgess dsturgess259 1 1 0 0 urn:com:businessweek:bx:article:6376921984723104517-f36545ad7f04424bb795c2d4564e5b33 2012-07-23T13:22:13.682-04:00

In this video, we outline the idea of Punk Rock attitude as a ‘disruptive innovation’ in business. This is a sequel to our post on Punk Marketing with Richard Laermer.

In this video, we outline the idea of Punk Rock attitude as a ‘disruptive innovation’ in business. This is a sequel to our post on Punk Marketing with Richard Laermer. http://www.innovationexcellence.com/blog/2012/07/21/punk-rock-innovation/ Dru Sturgess dsturgess259 1 1 0 0 urn:com:businessweek:bx:article:8792391753049498026-f1fc7161070965bb837543080e3b2d47 2012-07-23T13:15:28.199-04:00

While waterfall management isolates teams into strict silos, Agile thrives on interaction between teams and skillsets. Those are big diversions, ones that fundamentally affect both every day and broader workflow for both employees and managers.

While waterfall management isolates teams into strict silos, Agile thrives on interaction between teams and skillsets. Those are big diversions, ones that fundamentally affect both every day and broader workflow for both employees and managers. http://www.innovationexcellence.com/blog/2012/07/20/tips-for-managing-an-agile-team/ Dru Sturgess dsturgess259 1 1 0 0