Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more

MARKETING STRATEGY

A marketing strategy allows an organization to concentrate its limited resources on the greatest opportunities to increase sales and its competitive advantage. Often companies will spend a ton of money on promotional activities that don't get results. Instead take a closer look at your product, packaging and pricing; your customer; and what makes your company stand out. When you are clear and confident on your offerings, you can spend less on your marketing strategy and achieve better results.

Marketing Strategy is part of Business Exchange, suggested by Cidnee Stephen. This topic contains 2,148 news and 3,018 blog items. Read updated news, blogs, and resources about Marketing Strategy. Find user-submitted articles and reactions on Marketing Strategy from like-minded professionals.

Most Active

The most active stories in this topic based on user activity.

3 ways to revitalize your digital media strategymore

Taking a more holistic approach to digital marketing execution, and other ways to revitalize your digital media...

Textile Industry Trend Analysismore

Here’s another tendency driven market: the Textile Industry. The textile market awakens from in early January from its...

The Most Widespread B2B Marketing Mistakesmore

The Most Widespread B2B Marketing Mistakes: when marketing your product or service, you need to have a firm...

9 digital trends to watch in 2010more

We are shifting toward online identity and social activity being integrated, rather than concentrated within discrete...

Marketing: Can You Predict Successful Innovation? Yes - Advertising Ag...more

Popular opinion suggests that great innovation results from a mysterious combination of forces that make it appear to...

Ready, Fire, Aimmore

Doing without a goal is wasted energy.

Sponsor Ads To Boost Website Trafficmore

Sometimes those sponsor ads can get in the way, but sometimes the ad appears too tempting not to check.

I’ve Seen the Future and it’s… The Crowdmore

I’ve Seen the Future and it’s… The Crowd By Sedef Onder A couple weeks ago, I attended the first-ever TEDxEast...

Promoting Via B2B Exchange Agenciesmore

Promoting via B2B exchange agencies is among the fastest-growing marketing methods for online-based mostly businesses...

You Can Increase Marketing Revenue Response - Break The Secret Custome...more

What if there was a customer code that held the secret to increased marketing response and revenue? What if breaking...

Miracle Whip Finds Its Brand Voicemore

Back in June, Miracle Whip broadcasted its condiment manifesto to Gen Y. Punctuated with the official quivery...

Your customers are changing, are you following?more

The economic downturn is having a substantial impact on the needs, preferences and behavior of customers.

Freeze: "Paralysis by Analysis" and other Joys of Marketing ...more

Research is absolutely essential before launching any business or major marketing campaign — but only the right amount...

Important European Website Tips For England Businessesmore

Important European Website Tips For England Businesses Important European advice for England companies: this time do...

Sure Ways To Test Your B2B Sales Copymore

Sure Ways To Test Your B2B Sales Copy Advertising, marketing, promotion or call it whatever you like is big nowadays.

'Tis the Season: Holiday Shoppers Flock to Social Mediamore

Last year, retailers took to the Web to compete for the dollars of cash-strapped consumers. Now the battleground is...

Is Your Website Mobile?more

In case you haven’t read the news or ventured out of your house this year, guess what. The mobile web is here.

Do You Have Social Media Influence?more

Social media influence; the harsh reality is that you either have it or you don't. I'm going to tell you the cold hard...

Things That Go Bump in the Market: “Paranormal Activity” and the Peril...more

It was brilliant. Not the film, but the marketing campaign that turned a $15,000 amateur horror flick into a $100...

He Said, She Saidmore

When we throw out a concept to stand on its own, we leave too much to chance.

Five Steps to a Successful B2B Social Media Strategymore

The beauty of most social media channels is that they're so easy to join and engage. Most are free. It takes just a few...

What You Don’t Know About Your Competitors May Sink Youmore

Finding Diamonds in the Rough – Are Some of Your Worst Current Customers Your Future Cash Cows? Consumer Segments of...

Three metrics that are more useful than Cost per Leadmore

When compared to Cost per Lead, three metrics are more useful diagnostics of marketing investment performance.

Are You Wasting Your Online Sales Potential?more

eCommerce businesses and online sales channels of traditional retailers are on the rise, with a growth rate almost 6...

Are your sales channels crisis-ready? (Revisiting Sales Channels)more

The latest economic crisis necessitates the need for companies to revisit their sales channels. Why? The drastically...

Topic Feed: Most active content in Marketing Strategy

Top Sources: Marketing Strategy

  • simpliflying.com
  • startupnation.com
  • advertiseineurope.com
  • tinyurl.com
  • business901.com
  • simpliflying.com
  • business-strategy-innovation.com
  • business901.com
  • insightsandingenuity.com
  • coachingtip.blogs.com

Most Active Users in this Topic

see all contributors...

Featured White Papers

Post a Job

Jobs in this Topic

Mgr: Digital Strategy Sales Operations Verizon Wireless | Basking Ridge, NJ
Posted: Nov 22
MGR COMMERCIAL INNOVATION STRATEGY Abbott Laboratories | Alameda, CA
Posted: Nov 13
Manager, Internet Strategy Huntington Hospital | Pasadena, CA
Posted: Oct 17
Strategy Manager/Sr. Strategy Manager Genentech | South San Francisco, CA
Posted: Sep 14
Director - Marketing Strategy & Planning Walt Disney | Burbank, CA
Posted: Sep 3

Report comment contains invalid characters. ()
cancel
Search Cancel