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MARKETING STRATEGY
A marketing strategy allows an organization to concentrate its limited resources on the greatest opportunities to increase sales and its competitive advantage. Often companies will spend a ton of money on promotional activities that don't get results. Instead take a closer look at your product, packaging and pricing; your customer; and what makes your company stand out. When you are clear and confident on your offerings, you can spend less on your marketing strategy and achieve better results.
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How many times have you heard the old adage, “The customer doesn’t want a drill, he wants a hole in his wall”? While I...
I’ll Have A Plate of Social Media Success. Hold The Planning and Purpose. Posted by heatherrast on November 4th, 2009...
Business website owners who buy online advertising often get frustrated when most of their expensive traffic leaves as...
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When Ford Motor Co. reported a third-quarter profit of nearly $1 billion this week, analysts cited a number of factors,...
In this week's hire report, we look at recent hires made by hedge fund managers Finisterre Capital, Pershing Square...
There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business.
Read about 5 marketing megatrends that will impact your business in the years to come.
You will water down the statement trying to appeal to everyone versus the segment you are actually marketing too.
7-Eleven Inc., the world's premier convenience retailer, has contracted with Digital Display Networks, Inc.
Who doesn't recognize the need to constantly innovate today? After all, just look around at all that is new in our...
Social media leaders learn faster by taking a test-and-learn approach to experimentation. Want to see similar results?...
High-preference B2B companies are building greater loyalty by identifying sources of value that competitors can't...
We've all played email tennis, either with friends, family or business colleagues. That's fine, if you have the time.
Looking for liberation from your mass media chains? Assign specific roles to supporting mass touchpoints, so you scale...
It appears that you are using an out dated web browser Internet Explorer 6. While you may still visit this website we...
In a recession, companies will never regain 50% of the share they lose to private label, yet brand investments are too...
Last week I finally joined the Kirkland Chamber of Commerce. I've attended a few events over the past year, but it was...
"Build it and they will come." We hear that mantra a lot. But with innovation, it is often more like,...
General Aviation has been playing defense, but it’s time to put the offense on the field. It seems that our industry of...
Over the last six or seven years, definitely since about 2003 or 2004, there has been an increased focus on innovation...
Not much surprises us these days. And that, by and large, is the way we like it. We have more control than ever over...
With today's low-cost content creation and distribution tools brands can create 'campfire conversations' that can lead...
Top Sources: Marketing Strategy
- simpliflying.com
- startupnation.com
- tinyurl.com
- simpliflying.com
- business901.com
- insightsandingenuity.com
- coachingtip.blogs.com
- business901.com
- Interactive Marketing Trends
- sta.rtup.biz
