accountMarketing strategies for fast-moving consumer goods By Jan-Benedict E.M. Steenkamp & Marnik G. Dekimpe Published:...
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MARKETING STRATEGY
A marketing strategy allows an organization to concentrate its limited resources on the greatest opportunities to increase sales and its competitive advantage. Often companies will spend a ton of money on promotional activities that don't get results. Instead take a closer look at your product, packaging and pricing; your customer; and what makes your company stand out. When you are clear and confident on your offerings, you can spend less on your marketing strategy and achieve better results.
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Top Sources: Marketing Strategy
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