Evaluate Your Email Marketing Effectiveness | Communications Advice For Small Business From Pitney Bowes

Email marketing should be one of the top performing tools for small businesses. It’s relatively inexpensive, quick and allows detailed tracking. Yet for many it still feels hit or miss, with no idea why results fluctuate wildly from Grand Slam Home Run to Crickets. Evaluating your email marketing campaign is easier than you think and can be done in 5 easy steps.