Most Active Articles 2009-11-24T00:14:08.899-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:marketing-strategy Cidnee Stephen cstephen442 urn:com:businessweek:bx:article:11498165553557473806-c1b36b34056d9fc43a2a7668fa540c12 2009-11-23T12:58:05.870-05:00

Blu Dot's 'Real Good' Marketing Experiment Posted by: Helen Walters on November 03 Small companies without the vast budgets of large corporations have no choice but to think creatively about how to market their wares. On Wednesday November 4th,...

Blu Dot's 'Real Good' Marketing Experiment Posted by: Helen Walters on November 03 Small companies without the vast budgets of large corporations have no choice but to think creatively about how to market their wares. On Wednesday November 4th,... http://www.businessweek.com/the_thread/brandnewday/archives/2009/11/blu_dots_gps_re.html Jesse Kedy jkedy401 3 2 0 1 urn:com:businessweek:bx:article:885264119942466838-0658bf80014cd70a1f34917f057f63ae 2009-11-23T12:06:06.997-05:00

As more and more people migrate to social networks to research products and services, Facebook offers a unique marketing opportunity for businesses.

As more and more people migrate to social networks to research products and services, Facebook offers a unique marketing opportunity for businesses. http://www.pamorama.net/2009/11/23/enhance-your-brand-create-a-facebook-page/ Pam Dyer pdyer868 5 5 0 0 urn:com:businessweek:bx:article:9752213803331323681-10289c673e0146ce90c8f61e9a0a371e 2009-11-22T11:51:12.409-05:00

The Most Widespread B2B Marketing Mistakes: when marketing your product or service, you need to have a firm understanding of your audience, the message you want to deliver, the offer you’re willing to make, and the optimal timing for your marketing...

The Most Widespread B2B Marketing Mistakes: when marketing your product or service, you need to have a firm understanding of your audience, the message you want to deliver, the offer you’re willing to make, and the optimal timing for your marketing... http://www.advertiseineurope.com/b2b-marketplace/advertising/b2b-marketing-mistakes Levente Szfarli lszfarli742 7 6 0 1 urn:com:businessweek:bx:article:10340332860894414667-efe4b489647af0bb6f115d1a9cee35f3 2009-11-22T13:44:45.274-05:00

We are shifting toward online identity and social activity being integrated, rather than concentrated within discrete platforms.

We are shifting toward online identity and social activity being integrated, rather than concentrated within discrete platforms. http://www.imediaconnection.com/content/24987.asp Tom Now tnow520 7 6 1 0 urn:com:businessweek:bx:article:5802416033212022876-b2d7e5e0ffaea2d654f2833c61bcea8d 2009-11-22T13:20:16.484-05:00

Taking a more holistic approach to digital marketing execution, and other ways to revitalize your digital media strategy.

Taking a more holistic approach to digital marketing execution, and other ways to revitalize your digital media strategy. http://www.imediaconnection.com/content/25132.asp Tom Now tnow520 5 3 1 1 urn:com:businessweek:bx:article:15822453272332761494-abf960e47afba4cbd5c29fefa36bc83a 2009-11-22T22:21:55.528-05:00

Here’s another tendency driven market: the Textile Industry. The textile market awakens from in early January from its yearly low formed around December 20th of each year that lasts about a week or so. The early year rise happens dramatically fast...

Here’s another tendency driven market: the Textile Industry. The textile market awakens from in early January from its yearly low formed around December 20th of each year that lasts about a week or so. The early year rise happens dramatically fast... http://www.advertiseineurope.com/b2b-marketplace/trends/textile-industry Levente Szfarli lszfarli742 2 1 0 1 urn:com:businessweek:bx:article:1586343215434209316-e745499827b33d1da28bbdb65b413f39 2009-11-22T21:05:53.818-05:00

Popular opinion suggests that great innovation results from a mysterious combination of forces that make it appear to fall from the sky. Whether divine intervention, the harnessing of creative genius or luck, to many, innovation seems to surface at...

Popular opinion suggests that great innovation results from a mysterious combination of forces that make it appear to fall from the sky. Whether divine intervention, the harnessing of creative genius or luck, to many, innovation seems to surface at... http://adage.com/cmostrategy/article?article_id=140647 Itamar Medeiros imedeiros325 1 1 0 0 urn:com:businessweek:bx:article:18203263991889384769-19a2075d48dadc8e93f80d6ab6ceb9b3 2009-11-22T20:56:45.118-05:00

Doing without a goal is wasted energy.

Doing without a goal is wasted energy. http://blog.rebelbrown.com/phoenixrising/2009/11/ready-fire-aim.html Rebel Brown rbrown311 0 0 0 0 urn:com:businessweek:bx:article:10977514829269191873-10e468b25edc84363b5e987d17dffd57 2009-11-17T09:34:53.778-05:00

I’ve Seen the Future and it’s… The Crowd By Sedef Onder A couple weeks ago, I attended the first-ever TEDxEast conference, and found a remarkably consistent theme to several speakers’ presentations. The notion of consumers and the public interacting...

I’ve Seen the Future and it’s… The Crowd By Sedef Onder A couple weeks ago, I attended the first-ever TEDxEast conference, and found a remarkably consistent theme to several speakers’ presentations. The notion of consumers and the public interacting... http://bit.ly/2kYsl0 Sedef Onder sonder392 48 48 0 0 urn:com:businessweek:bx:article:17615765364447583995-e460a5f6c5b228f99cfc820232dcbf42 2009-11-20T21:05:13.258-05:00

Sometimes those sponsor ads can get in the way, but sometimes the ad appears too tempting not to check. If it was not for those sponsor ads, you might not have realized a specific business or website existed. Sponsor Ads To Boost Website Traffic How many times have you surfed the Internet and noticed that most e-zines and websites have advertisements posted all around its pages? Flashing ads that are popping up and blocking your view are often hard to...

Sometimes those sponsor ads can get in the way, but sometimes the ad appears too tempting not to check. If it was not for those sponsor ads, you might not have realized a specific business or website existed. Sponsor Ads To Boost Website Traffic How many times have you surfed the Internet and noticed that most e-zines and websites have advertisements posted all around its pages? Flashing ads that are popping up and blocking your view are often hard to... http://www.advertiseineurope.com/b2b-marketplace/advertising/sponsor-ads Levente Szfarli lszfarli742 4 3 0 1 urn:com:businessweek:bx:article:5536222886855634109-2f8719373b02c75a1684cd56b73bd71d 2009-11-15T12:07:06.413-05:00

Promoting via B2B exchange agencies is among the fastest-growing marketing methods for online-based mostly businesses trying to reinforce their clientele base outside the native market. This marketing method offers sensible potential contacts with thousands of prospective purchasers in an exceedingly single location.

Promoting via B2B exchange agencies is among the fastest-growing marketing methods for online-based mostly businesses trying to reinforce their clientele base outside the native market. This marketing method offers sensible potential contacts with thousands of prospective purchasers in an exceedingly single location. http://www.advertiseineurope.com/b2b-marketplace/b2b-marketing/b2b-exchange-agency Levente Szfarli lszfarli742 59 58 0 1 urn:com:businessweek:bx:article:13923704361482161139-28773a1cbe51b4afa9509b9fdc6caa44 2009-11-20T21:55:00.035-05:00

What if there was a customer code that held the secret to increased marketing response and revenue? What if breaking the code gave you the strategy to transform passive, mediocre marketing into an interactive experience that makes customers eager to do business with you? The Code is YCDBSYA and you’ll learn how break it.

What if there was a customer code that held the secret to increased marketing response and revenue? What if breaking the code gave you the strategy to transform passive, mediocre marketing into an interactive experience that makes customers eager to do business with you? The Code is YCDBSYA and you’ll learn how break it. http://rightideas-brightideas.blogspot.com/2009/11/you-can-increase-marketing-revenue.html Andy Johnston ajohnston570 3 3 0 0 urn:com:businessweek:bx:article:15202721631432980285-8c9c08a1782d5e1748b200a39043f1ff 2009-11-19T00:24:42.493-05:00

The economic downturn is having a substantial impact on the needs, preferences and behavior of customers. Companies need to tap into their customer intelligence to ensure they adapt as well to these changing conditions.

The economic downturn is having a substantial impact on the needs, preferences and behavior of customers. Companies need to tap into their customer intelligence to ensure they adapt as well to these changing conditions. http://forteconsultancy.wordpress.com/2009/01/16/your-customers-are-changing-are-you-following/ Berkin Ozmen bozmen588 9 9 0 0 urn:com:businessweek:bx:article:190479583471431708-51c5824686236b49b1a83faaa50551f4 2009-11-19T17:48:12.397-05:00

Research is absolutely essential before launching any business or major marketing campaign — but only the right amount at the right time.

Research is absolutely essential before launching any business or major marketing campaign — but only the right amount at the right time. http://atomictango.com/2008/05/10/research/ Freddy J. Nager fnager424 7 7 0 0 urn:com:businessweek:bx:article:1116026915454693308-4d30373df1a60399de3f17a392433380 2009-11-20T17:33:27.700-05:00

Back in June, Miracle Whip broadcasted its condiment manifesto to Gen Y. Punctuated with the official quivery chalkboard script of all advertising-spawned youth movements and set to a swaying, polyethnic crowd kickin' it kiddie-pool style, a bored...

Back in June, Miracle Whip broadcasted its condiment manifesto to Gen Y. Punctuated with the official quivery chalkboard script of all advertising-spawned youth movements and set to a swaying, polyethnic crowd kickin' it kiddie-pool style, a bored... http://www.unboundedition.com/pdp_thinking/2009/nov/20/miracle-whip-finds-its-brand-voice/ Patrick Davis Partners jdebruijn841 1 1 0 0 urn:com:businessweek:bx:article:7177441088780429781-c47fa03d4cf54a3d13b0833cbd5838cb 2009-11-18T21:05:23.253-05:00

Important European Website Tips For England Businesses Important European advice for England companies: this time do not be left behind simply because you were told you do not speak any foreign language! It’s urgent now you consider having your own...

Important European Website Tips For England Businesses Important European advice for England companies: this time do not be left behind simply because you were told you do not speak any foreign language! It’s urgent now you consider having your own... http://www.advertiseineurope.com/b2b-marketplace/sales/tips-for-england-businesses Levente Szfarli lszfarli742 5 4 0 1 urn:com:businessweek:bx:article:9611014604028996448-efd45336c0a5ad1b9cdbc38cefa356ff 2009-11-18T07:31:33.901-05:00

Sure Ways To Test Your B2B Sales Copy Advertising, marketing, promotion or call it whatever you like is big nowadays. No promotion means no sales. Are you doing everything possible to boost up your B2B sales? You’ve got a website and it’s selling...

Sure Ways To Test Your B2B Sales Copy Advertising, marketing, promotion or call it whatever you like is big nowadays. No promotion means no sales. Are you doing everything possible to boost up your B2B sales? You’ve got a website and it’s selling... http://www.advertiseineurope.com/b2b-marketplace/advertising/test-your-b2b-sales-copy Levente Szfarli lszfarli742 7 6 0 1 urn:com:businessweek:bx:article:1208545163741136040-94e4c3265ca379ed69c71c367a57dd69 2009-11-19T12:43:23.371-05:00

Last year, retailers took to the Web to compete for the dollars of cash-strapped consumers. Now the battleground is social media.

Last year, retailers took to the Web to compete for the dollars of cash-strapped consumers. Now the battleground is social media. http://www.pamorama.net/2009/11/19/tis-the-season-holiday-shoppers-flock-to-social-media/ Pam Dyer pdyer868 3 3 0 0 urn:com:businessweek:bx:article:14345287684318526280-e827e8d949a80a71f290796f120e3e27 2009-11-19T13:07:24.249-05:00

When we throw out a concept to stand on its own, we leave too much to chance.

When we throw out a concept to stand on its own, we leave too much to chance. http://blog.rebelbrown.com/phoenixrising/2009/11/hesaidshesaid.html Rebel Brown rbrown311 4 2 0 2 urn:com:businessweek:bx:article:13874173297379662743-37c0ce4469d06a0a5c41c1d9ed795cd0 2009-11-19T06:58:28.770-05:00

In case you haven’t read the news or ventured out of your house this year, guess what. The mobile web is here. And it’s coming on strong. Very strong!

In case you haven’t read the news or ventured out of your house this year, guess what. The mobile web is here. And it’s coming on strong. Very strong! http://www.websitemarketingnow.com/blog/2009/11/is-your-website-mobile/ Tom Now tnow520 3 3 0 0 urn:com:businessweek:bx:article:7188111316143965507-e64a4737d47f6fb6ef975225823bdc24 2009-11-17T19:08:49.612-05:00

It was brilliant. Not the film, but the marketing campaign that turned a $15,000 amateur horror flick into a $100 million box office smash. The problem? Serious anticipointment…

It was brilliant. Not the film, but the marketing campaign that turned a $15,000 amateur horror flick into a $100 million box office smash. The problem? Serious anticipointment… http://atomictango.com/2009/11/17/paranormal-activity/ Freddy J. Nager fnager424 10 10 0 0 urn:com:businessweek:bx:article:18404278941801192305-0e1f59e3d0e86d1051c6128963263b35 2009-11-18T04:34:44.559-05:00

Social media influence; the harsh reality is that you either have it or you don't. I'm going to tell you the cold hard truth about social media...what you need to know that most people won't tell you. While anyone can have a social media presence,...

Social media influence; the harsh reality is that you either have it or you don't. I'm going to tell you the cold hard truth about social media...what you need to know that most people won't tell you. While anyone can have a social media presence,... http://www.business-strategy-innovation.com/2009/11/do-you-have-social-media-influence.html Braden Kelley bkelley034 8 8 0 0 urn:com:businessweek:bx:article:2081941503706719110-3979034fc6d2c5c970a51aeb428bf5dc 2009-11-19T00:12:10.052-05:00

Finding Diamonds in the Rough – Are Some of Your Worst Current Customers Your Future Cash Cows? Consumer Segments of the Middle East – The Expat Community » What You Don’t Know About Your Competitors May Sink You By bozmen What? According to a study...

Finding Diamonds in the Rough – Are Some of Your Worst Current Customers Your Future Cash Cows? Consumer Segments of the Middle East – The Expat Community » What You Don’t Know About Your Competitors May Sink You By bozmen What? According to a study... http://forteconsultancy.wordpress.com/2009/11/11/what-you-dont-know-about-your-competitors-may-sink-you/ Berkin Ozmen bozmen588 4 4 0 0 urn:com:businessweek:bx:article:2471763301548245040-c89a6ea375328b6cc5fa58158aca710d 2009-11-17T11:54:36.471-05:00

The beauty of most social media channels is that they're so easy to join and engage. Most are free. It takes just a few minutes to get set up, and literally seconds to start publishing. But if you're marketing and selling a B2B product, a simple...

The beauty of most social media channels is that they're so easy to join and engage. Most are free. It takes just a few minutes to get set up, and literally seconds to start publishing. But if you're marketing and selling a B2B product, a simple... http://www.business-strategy-innovation.com/2009/11/five-steps-to-successful-b2b-social.html Braden Kelley bkelley034 13 11 0 2 urn:com:businessweek:bx:article:6957467573982471031-9d7cf77539c6c2086b4fb69496688751 2009-11-17T13:54:46.616-05:00

When compared to Cost per Lead, three metrics are more useful diagnostics of marketing investment performance. More importantly, they measure marketing AND sales as one unit. In one important...

When compared to Cost per Lead, three metrics are more useful diagnostics of marketing investment performance. More importantly, they measure marketing AND sales as one unit. In one important... http://www.focus.com/ugr/research/marketing/asdf/ Trevor Usken tusken827 9 9 0 0