Most Active Articles 2013-05-22T01:41:33.682-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:marketing-strategy Cidnee Stephen cstephen442 urn:com:businessweek:bx:article:5927994405430569975-0e925bebf55eb22102373f18987ee966 2013-05-20T14:45:49.410-04:00

Perhaps it's true that the majority of Americans have bought something online using their mobile devices, but don't use this study to support that argument...

Perhaps it's true that the majority of Americans have bought something online using their mobile devices, but don't use this study to support that argument... http://atomictango.com/2013/05/20/mobile-marketing-study/ Freddy J. Nager fnager424 0 0 0 0 urn:com:businessweek:bx:article:8023535128125881405-23d58689a23731b7d26149437caedf2d 2013-05-21T11:28:11.769-04:00

Small businesses need to be creative in getting the most out of the marketing budget. Here are some outrageous, remarkable and weird publicity ideas for you.

Small businesses need to be creative in getting the most out of the marketing budget. Here are some outrageous, remarkable and weird publicity ideas for you. http://www.bizsugar.com/Marketing/weird-small-business-publicity-that-actually-works-/ Ivan Widjaya iwidjaya482 0 0 0 0 urn:com:businessweek:bx:article:15182499003829774020-9a8f5e8c7556e0a944497706675f2b94 2013-05-21T11:19:32.385-04:00

Knowing which buying scenarios are best for lead nurturing can make a big difference in BB marketing.

Knowing which buying scenarios are best for lead nurturing can make a big difference in BB marketing. http://tonyzambito.com/ideal-buying-scenarios-lead-nurturing/ Tony Zambito tzambito070 0 0 0 0 urn:com:businessweek:bx:article:2263497956723623407-faa9e4d14c1213c753c25c735f03dc41 2013-05-15T10:11:42.661-04:00

How B2B Marketing and Sales can benefit from lead research and lead personas to be on target with buyers.

How B2B Marketing and Sales can benefit from lead research and lead personas to be on target with buyers. http://tonyzambito.com/lead-generation-off-target/ Tony Zambito tzambito070 1 0 0 1 urn:com:businessweek:bx:article:4919246777574297238-ac0ccf0328eb184ca39b15894a1f3c92 2013-05-21T03:56:28.706-04:00

Internet marketing is very challenging, and there will be, you need a expert search engine marketing services to beat your competition in the traffic wars.

Internet marketing is very challenging, and there will be, you need a expert search engine marketing services to beat your competition in the traffic wars. http://malahinisolutions.blogspot.com/2013/05/how-to-grow-your-successful-business.html Anjali Rathod arathod751 0 0 0 0 urn:com:businessweek:bx:article:18174011781270348437-5c76893a5181bae87903755c62ea1e08 2013-05-17T14:21:19.827-04:00

OK. I must confess off the top to be being a diehard Trek fan. (And no, I do not attend conventions wearing prosthetic Vulcan ears or Klingon foreheads, nor do I even own such things.) But even if I were not, I’m sure I would still be praising the latest celebrity ad campaign from Audi

OK. I must confess off the top to be being a diehard Trek fan. (And no, I do not attend conventions wearing prosthetic Vulcan ears or Klingon foreheads, nor do I even own such things.) But even if I were not, I’m sure I would still be praising the latest celebrity ad campaign from Audi http://francis-moran.com/index.php/marketing-strategy/the-marketing-genius-of-audi%E2%80%99s-spock-vs-spock/ Francis Moran fmoran071 0 0 0 0 urn:com:businessweek:bx:article:13098866866747824584-26a367c99cdc883cb5138989b64e8d37 2013-05-13T06:23:05.091-04:00

If your friend told you that you make the most awesome pies and urge you to make a business out of it, would probably make you think of the possibilities.

If your friend told you that you make the most awesome pies and urge you to make a business out of it, would probably make you think of the possibilities. http://www.business2community.com/b2b-marketing/outsourcing-b2b-lead-generation-recipe-for-it-companies-0485180 Belinda Summers bsummers118 1 1 0 0 urn:com:businessweek:bx:article:7059276617225920077-0912e04be357f0bc6a649f1e59368b5d 2013-05-14T14:01:07.056-04:00

You can’t be successful if you’re paralyzed by fear of making a mistake. Instead of learning from failure – avoid it entirely. Learn from success instead. It all comes down to answering five key questions when you start a project or program. Don't let your organization be motivated by the fear of failure.

You can’t be successful if you’re paralyzed by fear of making a mistake. Instead of learning from failure – avoid it entirely. Learn from success instead. It all comes down to answering five key questions when you start a project or program. Don't let your organization be motivated by the fear of failure. http://www.ideagroupatlanta.com/how-not-to-fail-at-anything-ever/ Andy Johnston ajohnston570 1 1 0 0 urn:com:businessweek:bx:article:265312579113177128-a079823cd9c4706660b5b48a81c4c612 2013-04-25T10:20:26.292-04:00

Google’s advice that we should be creating web content for our readers, not for Google, is wise – at least in theory. The problem is, that Google is now penalizing those very activities that we should be doing to make great websites for our readers. Here are a few examples that I have noticed.

Google’s advice that we should be creating web content for our readers, not for Google, is wise – at least in theory. The problem is, that Google is now penalizing those very activities that we should be doing to make great websites for our readers. Here are a few examples that I have noticed. http://www.seo-writer.com/blog/2013/04/23/do-as-google-says-and-get-penalized/ Tom Shapiro tnow520 1 1 0 0 urn:com:businessweek:bx:article:3683856196608104106-db703106d4144f52306e1f96551e2b66 2013-05-21T01:40:38.831-04:00

Save your customer's time and sell additional products or service. It is about using the power of simplicity.

Save your customer's time and sell additional products or service. It is about using the power of simplicity. http://www.m4bmarketing.com/grow-your-business-simplify-customer-experience/ Susan Oakes soakes246 1 1 0 0 urn:com:businessweek:bx:article:2137502759600808445-0eab6afbde4eb3f37476284fb8031631 2013-03-24T20:49:55.219-04:00

We know some IX community members want to get great innovation content, but don't come to the site every day. So to help them make sure they didn't miss the best innovation articles of the week, we have launched Innovation Excellence Weekly - the magazine - so that you can download the ten best articles of the week to your: Nook from Barnes & Noble, Apple iPad, Amazon Kindle, Samsung GalaxyTab, other trusty tablet, laptop, or desktop computer (PC...

We know some IX community members want to get great innovation content, but don't come to the site every day. So to help them make sure they didn't miss the best innovation articles of the week, we have launched Innovation Excellence Weekly - the magazine - so that you can download the ten best articles of the week to your: Nook from Barnes & Noble, Apple iPad, Amazon Kindle, Samsung GalaxyTab, other trusty tablet, laptop, or desktop computer (PC... http://www.innovationexcellence.com/blog/2013/03/24/download-innovation-excellence-weekly-magazine-v25/ Braden Kelley bkelley034 2 2 0 0 urn:com:businessweek:bx:article:7067647117130469584-7e179d906afa1f99e6ceed51b6ce9ace 2013-01-29T09:30:53.903-05:00

As the World Economic Forum 2013 comes to a close I came across a BusinessWeek article that had the graphic below that made me laugh. But with all of the attention that gets paid to what goes on in Davos, does anything beneficial for the world really come out of it?

As the World Economic Forum 2013 comes to a close I came across a BusinessWeek article that had the graphic below that made me laugh. But with all of the attention that gets paid to what goes on in Davos, does anything beneficial for the world really come out of it? http://www.innovationexcellence.com/blog/2013/01/25/visualizing-world-economic-forum-outcomes/ Braden Kelley bkelley034 1 1 0 0 urn:com:businessweek:bx:article:5103485152237000573-329133012c5dc2dbb054bc9f7f8be702 2013-05-20T08:18:36.566-04:00

The large majority if trends go through seven distinct phases or stages. Making the right move in each stage is the key to creating advantage for yourself and your business. In this topic, we take a look at each of theses stages, what triggers them, the right moves to make, and what to avoid.

The large majority if trends go through seven distinct phases or stages. Making the right move in each stage is the key to creating advantage for yourself and your business. In this topic, we take a look at each of theses stages, what triggers them, the right moves to make, and what to avoid. http://trendpov.com/content/precursors-more/675-timing-is-everything-navigating-trend-stages-for-maximum-advantage.html Dr. Amy Vanderbilt dvanderbilt587 2 2 0 0 urn:com:businessweek:bx:article:3704956771182150300-cf8e7c520ee835bd339f7ada279c8780 2013-05-14T10:51:59.363-04:00

A key component of understanding buying decisions is gaining a reality check on how buyers perceive you and whether you match to their criteria.

A key component of understanding buying decisions is gaining a reality check on how buyers perceive you and whether you match to their criteria. http://tonyzambito.com/4-areas-affecting-buyers-perceive/ Tony Zambito tzambito070 2 2 0 0 urn:com:businessweek:bx:article:16109987762505964220-f575c78471d81f45e318b87479b30f39 2013-05-14T01:59:54.625-04:00

To retain your customers it doesn't need to be complicated. By mapping out their needs you can build in simple ways for them to repurchase often.

To retain your customers it doesn't need to be complicated. By mapping out their needs you can build in simple ways for them to repurchase often. http://www.m4bmarketing.com/retain-customers-do-not-make-them-think/ Susan Oakes soakes246 2 2 0 0 urn:com:businessweek:bx:article:7418984461967075894-741543f79c0a7a90d6c49f8bd7d1d109 2013-05-11T07:49:52.566-04:00

Too much reliance on Google's organic traffic plus a hit by an algorithm update like Penguin, and your business can go south from one day to another. Sound too dramatic?

Too much reliance on Google's organic traffic plus a hit by an algorithm update like Penguin, and your business can go south from one day to another. Sound too dramatic? http://www.compukol.com/blog/preventing-google-from-killing-your-business Michael Cohn mcohn283 3 3 0 0 urn:com:businessweek:bx:article:17692249100392918010-851de1d73d4e3c65dafbcdd77f5139ac 2013-02-27T11:14:23.363-05:00

In this article we compare the Link Graph vs Social Graph in an effort to help our readers better understand where search and social are headed.

In this article we compare the Link Graph vs Social Graph in an effort to help our readers better understand where search and social are headed. http://www.axzm.com/link-graph-vs-social-graph Steve Floyd sfloyd693 6 2 0 4 urn:com:businessweek:bx:article:17477790660256893190-64e9cc30877704b393a11a155fb8fca2 2013-04-15T03:25:51.739-04:00

The trend in business is like ones that can also be found in the world of fashion, it's an endless cycle; from winter collection, to spring collection, to

The trend in business is like ones that can also be found in the world of fashion, it's an endless cycle; from winter collection, to spring collection, to http://www.business2community.com/b2b-marketing/lead-generation-techniques-come-and-go-but-not-telemarketing-0444569 Belinda Summers bsummers118 1 1 0 0 urn:com:businessweek:bx:article:16452905553106836384-8a36eff4c0e5d9043fe6758df2aeb583 2012-10-09T06:22:56.298-04:00

http://www.sbwire.com/press-releases/promo-direct-introduces-promotional-products-for-breast-cancer-awareness-169134.htm Susan Smith ssmith415 1 1 0 0 urn:com:businessweek:bx:article:12204794326652534421-b3732cc303a09a7a74d438be855b9227 2013-05-13T07:06:34.483-04:00

Are you wasting your money on marketing? advertising? These are three marketing metrics that you should use to avoid burning your cash.

Are you wasting your money on marketing? advertising? These are three marketing metrics that you should use to avoid burning your cash. http://onlinebz.com/marketing-metrics/ Susan Wowe swowe388 2 2 0 0 urn:com:businessweek:bx:article:17831404609688409397-e050784644ccc6a63f5f0da1740dda29 2013-01-21T20:22:24.441-05:00

Whatever day you go to Vegas, you'll find a lot of action in two places: a business convention and a roulette table. Unfortunately, too many visitors think the same strategies apply to both.

Whatever day you go to Vegas, you'll find a lot of action in two places: a business convention and a roulette table. Unfortunately, too many visitors think the same strategies apply to both. http://www.starmenusa.com/blog/2013/01/21/beyond-roulette-rules-for-winning-at-conventions Freddy J. Nager fnager424 5 5 0 0 urn:com:businessweek:bx:article:829984071240351996-6ee6b96615757abe9da7ed5a922ca763 2013-04-15T03:24:37.851-04:00

The IT sector, in the broadest sense, offers a wide array of products and services. And with this, comes a complex process on how to generate leads

The IT sector, in the broadest sense, offers a wide array of products and services. And with this, comes a complex process on how to generate leads http://www.business2community.com/linkedin/maximizing-linkedin-as-a-b2b-lead-generation-for-it-firms-0458222 Belinda Summers bsummers118 1 1 0 0 urn:com:businessweek:bx:article:9243888285053644544-aa004cf1b6a8778100a9fc8388c9a311 2012-10-02T19:32:55.746-04:00

Teamcognition concerns 'collective thinking' in teams. This blog discusses the pivotal contribution of tangible objects for moderating team cognition.

Teamcognition concerns 'collective thinking' in teams. This blog discusses the pivotal contribution of tangible objects for moderating team cognition. http://www.innovationexcellence.com/blog/2012/09/30/why-sitting-on-your-knees-makes-you-think/ Dru Sturgess dsturgess259 1 1 0 0 urn:com:businessweek:bx:article:6771456213214157452-ca5dc1733c9b51ae46afb6deab2d5385 2013-01-19T09:00:17.735-05:00

Graphics are an important part of your online content. They make your articles more attractive and they draw readers to your content in a way that often works more effectively than if you merely had words on a page.

Graphics are an important part of your online content. They make your articles more attractive and they draw readers to your content in a way that often works more effectively than if you merely had words on a page. http://www.compukol.com/blog/incorporating-graphics-into-your-online-content/ Michael Cohn mcohn283 8 8 0 0 urn:com:businessweek:bx:article:1572577559916080081-a599ac39e5610dfdd4f433b08d77c451 2013-03-15T12:47:05.420-04:00

Looking for the ultimate SxSW Interactive 2013 recap? You are in the right place! This is a play by play recap.

Looking for the ultimate SxSW Interactive 2013 recap? You are in the right place! This is a play by play recap. http://www.axzm.com/sxsw-interactive-2013-recap Anna Taylor ataylor615 4 4 0 0