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MARKETING STRATEGY
A marketing strategy allows an organization to concentrate its limited resources on the greatest opportunities to increase sales and its competitive advantage. Often companies will spend a ton of money on promotional activities that don't get results. Instead take a closer look at your product, packaging and pricing; your customer; and what makes your company stand out. When you are clear and confident on your offerings, you can spend less on your marketing strategy and achieve better results.
Marketing Strategy is part of Business Exchange, suggested by
Cidnee Stephen.
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Twitter just introduced a new home page, with a focus on Search & Discovery.
What are the implications of the words "pinpoint" and "optimal" when market behavior is so...
Sales and Marketing - stop with the blame game. We need you to work together!
The playing field where Freetopia meets the Great Deleveraging presents unique opportunities for enterprises that are...
Asiana Airlines, out of South Korea, is going to offer a very different in-flight experience to its passengers this...
Legacy airlines are generally not agile and like to play it safe. Especially with new media and technologies that are...
Think of what an ideal airline would be like, one you’d love to fly. It will have the best on-time performance in the...
Keeping sales flowing is a major challenge when people are spending less. Rather than using your resources to chase new...
How we turned a gap in the market into a fast-growing e-commerce business Getting Personal started with one clever...
Embarq Corporation’s General Manager of Process Excellence, Deron Ertel, was my guest on the Business901 Podcast.
Some brands are cutting prices in the face of decline, but those with real style are raising the stakes.
CIOs and BU execs (who are the economic buyers) are businessmen. So stop with the argument that they want technical...
FREE is an idea I've played with before. Now Chris Anderson, the brilliant editor of Wired and Long Tail advocate, has...
Based on the long tail argument, many entrepreneurs plunged into the digital-media content fray… only to find that...
LEGO made its first brick in 1958 and has been building ever since, but not without difficulty. Facing major...
Social bookmarking is a cool concept that allows you to save bookmarks to websites you find interesting or useful.
Here’s to reinvention for a stronger GM.
While the mind may still be a mystery, we know one thing about it that is for certain—it’s under attack.
Loss of focus is really all about line extension. And no issue in marketing is so controversial.
Our perceptions are selective. And our memory is highly selective.
It’s futile trying to change minds in the marketplace. For example...
Top Sources: Marketing Strategy
- simpliflying.com
- business901.com
- digitallunch.blogspot.com
- startupnation.com
- Interactive Marketing Trends
- business-strategy-innovation.com
- pamorama.net
- trendpov.com
- screenmediadaily.com
- buyerpersonainsights.com
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Posted: May 24