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MARKETING STRATEGY
A marketing strategy allows an organization to concentrate its limited resources on the greatest opportunities to increase sales and its competitive advantage. Often companies will spend a ton of money on promotional activities that don't get results. Instead take a closer look at your product, packaging and pricing; your customer; and what makes your company stand out. When you are clear and confident on your offerings, you can spend less on your marketing strategy and achieve better results.
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Omnicom Group Inc. has announced the creation of Omnicom Digital, a new unit charged with leading strategic initiatives...
Unlike nearly all other forms of marketing, direct marketing allows you the unique opportunity to test the success of...
During depressions, many businesses make a strategic fatal mistake: They lay off employees.
Welcome to the world of price wars, the business equivalent of mutually assured destruction. It’s death by a million...
Naming of Windows Operating Systems comes back full circle with Windows 7. Windows started with 1.0, 2.0, 3.0, 3.
Don’t kid yourself, how your marketing or your webpage looks matters. You can’t get away with ugly because it’s...
As I was reading The Duct Tape Marketing Blog, I remembered another blog post John had recently written, Is selling...
With the World Bank forecasting that this year will bring the first decline in global GDP since the Second World War,...
Leads alone mean nothing. Leads don't equal revenue. By definition, leads are just prospective buyers who haven't yet...
The Bloomberg Television® network has launched Bloomberg on Display™, an out-of-home news content and digital...
When "can't" enters the room - progress stops dead in its tracks.
Inwindow Outdoor has captured another award for its Coraline Storescape™ campaign, taking home top prize for “Best...
Our monthly round-up of interesting Internet stats useful for digital marketing planning.
My point is to simply debunk any notion that social media requires experts of any title. It’s not a weird science; it’s...
Digital strategies to fuel the online growth of B2B companies.
The NFL’s Dallas Cowboys expanded their game-day video experience with the installation of eight Daktronics portable...
ABC, Clear Channel Spectacolor, NASDAQ, News Corp. and Reuters Offer Brands Unprecedented Dominance of Times Square
Are you obsessed? Are you totally and utterly obsessed? With your website’s conversion rate, that is!
Innovative, upstart ventures have a crucial role to play in economic recovery, says Michael A. M. Keehner, who suggests...
It is good to identify your marketing processes it of course helps you with budgeting, but it really is the first step...
Last week BusinessWeek published its 100 Best Global Brands 2009 and to no surprise, financial brands were largely...
Top Sources: Marketing Strategy
- simpliflying.com
- digitallunch.blogspot.com
- business901.com
- startupnation.com
- pamorama.net
- Interactive Marketing Trends
- trendpov.com
- business-strategy-innovation.com
- lincolncourtshoppingcenter.wordpress.com
- innovationexcellence.com
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