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MARKETING STRATEGY

A marketing strategy allows an organization to concentrate its limited resources on the greatest opportunities to increase sales and its competitive advantage. Often companies will spend a ton of money on promotional activities that don't get results. Instead take a closer look at your product, packaging and pricing; your customer; and what makes your company stand out. When you are clear and confident on your offerings, you can spend less on your marketing strategy and achieve better results.

Marketing Strategy is part of Business Exchange, suggested by Cidnee Stephen. This topic contains 4,353 news and 1,301 blog items. Read updated news, blogs, and resources about Marketing Strategy. Find user-submitted articles and reactions on Marketing Strategy from like-minded professionals.

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The most active stories in this topic based on user activity.

But We CAN'Tmore

When "can't" enters the room - progress stops dead in its tracks.

Inwindow Outdoor Grabs Best Interactive OOH Advertising Award at MIXX...more

Inwindow Outdoor has captured another award for its Coraline Storescape™ campaign, taking home top prize for “Best...

Internet Stats – September 2009more

Our monthly round-up of interesting Internet stats useful for digital marketing planning.

Not Weird Science: Social Media in One Wordmore

My point is to simply debunk any notion that social media requires experts of any title. It’s not a weird science; it’s...

5 Killer B2B Digital Strategiesmore

Digital strategies to fuel the online growth of B2B companies.

Eight Outdoor Daktronics Video Displays Installed at Dallas Cowboys S...more

The NFL’s Dallas Cowboys expanded their game-day video experience with the installation of eight Daktronics portable...

Clear Channel Outdoor Introduces Synced Times Square Digital Signage M...more

ABC, Clear Channel Spectacolor, NASDAQ, News Corp. and Reuters Offer Brands Unprecedented Dominance of Times Square

Why You Need to be Obsessed with Your Conversion Ratemore

Are you obsessed? Are you totally and utterly obsessed? With your website’s conversion rate, that is!

Too Small to Fail?more

Innovative, upstart ventures have a crucial role to play in economic recovery, says Michael A. M. Keehner, who suggests...

Have you listed all your delivery processes? What did you learn?more

It is good to identify your marketing processes it of course helps you with budgeting, but it really is the first step...

5 Keys to Transitioning Your Business with Social Mediamore

Last week BusinessWeek published its 100 Best Global Brands 2009 and to no surprise, financial brands were largely...

What if?more

The past doesn't represent out future - so why do we spend so much time focused on it?

Netflix Awards $1 Million Prize and Starts a New Contest - Bits Blogmore

Jason Kempin/Getty Images Netflix prize winners, from left: Yehuda Koren, Martin Chabbert, Martin Piotte, Michael...

Do Your Proposals Stink or Sell? Pick One!more

Learn how to deodorize your proposals and responses. So much of business begins with a RFP. Be different and win more...

Regal Entertainment Group Rolls Out Digital Menu Systems In 304 Locati...more

Schult, a leading provider of décor signage, menu systems, and displays has now announced the deployment of digital...

TargetCast Networks Acquires Ripple TVmore

TargetCast Networks, Inc. (TCN) has acquired Ripple TV to create the premier national away from home television network...

The funny side of competition of airline brands in Indiamore

Sometimes, competition can lead to funny outcomes. Here's what happened at a major crossing in Mumbai, India, when Jet...

The Human UImore

I just finished Dave Eggers' new book Zeitoun. It's the harrowing tale of one man's experience in New Orleans after...

It's the Little Thingsmore

The next time we start cutting price to match the competition, slimming services to make up for the lost margin - maybe...

See The Future - Do You Market Now or Wait for the Recovery?more

The right answer can literally mean thousands or millions of dollars in revenue. A quick four-question test helps you...

Machine Gun Marketingmore

Another method of Machine Gun Marketing is the Marketing Idea of the Week. You have an Ad Rep call on you and they have...

Trailblazers of Digital Signage to Share Insights at Digital Signage B...more

Strategy Institute has announced the fifth annual “Building Your Digital Signage Business Conference” will take place...

Arbitron Launches Content Playback Verification Service for Digital Ou...more

Arbitron Inc. has announced an agreement with BroadSign International, a leading worldwide provider of software...

Ogilvy Digital Labs Debuts in New Yorkmore

gilvy Digital Labs debuted its new space today in Ogilvy's recently opened headquarters, with a conference showcasing...

Mastering The Multiple Brand Strategymore

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