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MARKETING STRATEGY
A marketing strategy allows an organization to concentrate its limited resources on the greatest opportunities to increase sales and its competitive advantage. Often companies will spend a ton of money on promotional activities that don't get results. Instead take a closer look at your product, packaging and pricing; your customer; and what makes your company stand out. When you are clear and confident on your offerings, you can spend less on your marketing strategy and achieve better results.
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Working for Actinic, we have a pretty diverse set of customers selling some truly weird and wonderful products.
Audiences view social media as the safe ground for truth and integrity. It's the place where they can share and obtain...
by Dan Keldsen - In this latest podcast, IAM Talking with Carlos Dominguez, Senior Vice President in Cisco's Office of...
Internet Stats! Check out amazing statistics on Internet usage, websites, Facebook, Twitter and more.
by Rowan Gibson - This is the seventh and final 'Innovation Perspectives' article we will publish this week from...
Innovation Perspectives is a new monthly feature to present our loyal readers with different perspectives on a single...
The ultimate brand extension strategy.
Regardless of one's political affiliation, one thing is clear. Both sides of the aisle and their respective...
For a business that needs to gain a general view from a large cross-section of the population, and in as short a time...
Amazon has, over the years, collected and studied user behavior using predictive analytics to generate consumer...
The airline industry has evolved drastically in the past decade. Like an elephant trying to shake off bees attacking...
Legacy airlines are generally not agile and like to play it safe. And that means a lot of them will become irrelevant...
By Seth Godin | One of the awful side effects of the new new economy (you know, the one that’s tanking) is that the...
Walk your Talk. Someone will find out when you don't. Thanks to Web 2.0 - that bullet can be shared around the world.
After nearly ten months of making ends meet by twirling signs outside of Jiffy Lube, the Unbound Edition Players dust...
by Mike Brown - This is the third of several 'Innovation Perspectives' articles we will publish this week from multiple...
Guest post by Tom Albrighton The other day, a client facing a big marketing setback confided to me that he was going to...
With new applications arriving every day – many aimed specifically at businesses - the latest generation of ‘smart’...
Regardless of how you choose to create your go-to-market strategy, how you execute your launch, how you drive momentum...
People perceive us in part based on who we hang around with, who we point to as 'friends' and associates.
In the book What Would Google Do?, Jeff Jarvis attempts to deconstruct Google’s business success formula.
Bethel Woods Center for the Arts is a state-of-the-art, multivenue performing arts center located at the site of the...
Never underestimate predictability as an innovative and very attractive brand benefit. A real-life example points out 3...
Anyone who has watched reality TV show ‘Survivor’ knows how important it is for a competitor to form an alliance with...
Top Sources: Marketing Strategy
- simpliflying.com
- digitallunch.blogspot.com
- business901.com
- startupnation.com
- pamorama.net
- Interactive Marketing Trends
- trendpov.com
- business-strategy-innovation.com
- lincolncourtshoppingcenter.wordpress.com
- innovationexcellence.com
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