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MARKETING STRATEGY

A marketing strategy allows an organization to concentrate its limited resources on the greatest opportunities to increase sales and its competitive advantage. Often companies will spend a ton of money on promotional activities that don't get results. Instead take a closer look at your product, packaging and pricing; your customer; and what makes your company stand out. When you are clear and confident on your offerings, you can spend less on your marketing strategy and achieve better results.

Marketing Strategy is part of Business Exchange, suggested by Cidnee Stephen. This topic contains 4,355 news and 1,301 blog items. Read updated news, blogs, and resources about Marketing Strategy. Find user-submitted articles and reactions on Marketing Strategy from like-minded professionals.

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The most active stories in this topic based on user activity.

Lean Marketing House - the Pillarsmore

In the Lean Marketing House, I use the Duct Tape Marketing Hourglass description as the pillars and have included a...

Play A Different Game Than You Used To: Keep Pace With Your Environmen...more

When the going gets tough, the tough get going...There's been enough speculation and lamenting of the economy--here are...

Research Brief: Defining Small Business Innovationmore

This report explores the significant trends and forces impacting small business innovation in 2009.

Secrets for innovating in a downturnmore

With the economy teetering between superficial recovery and straight-up Armageddon, marketers are struggling with a...

Thinking About Business Models (Seth Godin)more

What compelling reason exists for people to give you money? How do you acquire what you're selling for less than it...

ARE YOU AN IDEAL CUSTOMER FOR A TURNAROUND CONSULTANTmore

Mplan for a Turnaround Consultant: "My ideal customer has a privately-owned company which has had negative...

United Airlines shows how NOT to "fly the friendly skies". A...more

A United Airlines agent didn't issue tickets to a passenger because she had to go for her break. And this, when...

Improve your production forecast by 50%more

The most used the excuse I see in developing a buyer persona is that the buyers vary too much. Okay, let’s just try to.

OPEN Forum by American Express OPEN | | Your Best Customers are Depend...more

If you do nothing else this week do this: Pull your customer records for the past three years. Sort sales by customer...

Your IT budget on a shoestringmore

Here are 17 free or inexpensive tools that will help you to establish your online presence and spread the word.

In the Race to Buy & Sell, Who Wins & Loses? (… Especially Whe...more

Just comparing inflation with income growth does not allow us to see how well consumers are keeping up with rising...

Today's Lesson on Possessives Brought to You by "The Emperor's Ne...more

If Disney’s latest strategy works, moppets across China will be saying “Just a spoonful of sugar helps the medicine go...

Home Marketing Plan Pro - Jump Start Programmore

n this version you get the software as well as 2 meetings with a Duct Tape Marketing Coach to help you get started...

Brainzooming: Disruptive Innovation - Going Way Back with the Miami Do...more

One of the 2009 football season's most intriguing strategy successes stories was the Miami Dolphins’ Wildcat Offense –...

It's a Fact: Brands Drive B2B Marketsmore

Perhaps even more than B2C?

The funny side of competition of airline brands in Indiamore

Sometimes, competition can lead to funny outcomes. Here's what happened at a major crossing in Mumbai, India, when Jet...

Marketing Power Groupsmore

Are you a small retail store? Maybe a local manufacturer that knows you could go further? You just don’t have enough...

Patrick Davis Partner | An Open Letter to Ad Agemore

Ad Age released five new rules for marketing this week and invited emails for other “new rules.” At Patrick Davis...

Microsoft Cool Hunters Still Shooting Blanksmore

I’m no fan of Microsoft’s laptop hunter campaign. I’ve said my piece on the Lauren and Giampaolo spots, both desperate...

What a Rainy Day Teaches Us about Pricing in a Recessionmore

A long indoor marathon of Monopoly™ using “recession-rules” helps shed light on the fundamental dynamics of price in a...

Greentech Media | Clean Business Strategies in a Recessionmore

So you thought it was tough to build your cleantech company a year ago? Here are some strategy dos and don'ts that are...

The Good Business of Good Citizenshipmore

Managing a brand – a business – to be a good citizen isn’t hard, but it is unfamiliar. Simply follow the consumer to...

Microsoft to Consumers: Brands are Worthlessmore

Microsoft’s laptop hunters are back. This time we follow Giampaolo, a tech-savvy Roman import with “really big hands”...

E-Book - Are you struggling to define your ideal client?more

This is my attempt to take some of the mystery out of the selection. I think once you have this identified, 50% of your...

Sentrana Identifies Micro-Monopolies in Highly Competitive Marketsmore

Sentrana Inc., a Washington DC-based leader in revenue optimization technology, has found that firms can create...

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  • business901.com
  • startupnation.com
  • pamorama.net
  • Interactive Marketing Trends
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  • lincolncourtshoppingcenter.wordpress.com
  • innovationexcellence.com

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