Best Practices: Online Marketing to Hispanics

Nov. 30, 2010 Reaching Hispanics via interactive media should be on the top of any marketers to do list during the next decade. For key data points validating Hispanic marketing read our Special 2010 Census Preview Issue. In the below Q&A, Joe Kutchera, author of “Latino Link” a book recently published by Paramount Books, lets us know about the do’s and don’t’s when it comes to marketing to...