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MARKETING TO LATINOS

More and more companies are targeting their marketing toward the Latino market in the U.S. The Hispanic population's buying power was estimated at $798 billion in 2006 and is expected to surpass $1 trillion by 2011.

Marketing to Latinos is part of Business Exchange, suggested by Nick Leiber. This topic contains 304 news and 150 blog items. Read updated news, blogs, and resources about Marketing to Latinos. Find user-submitted articles and reactions on Marketing to Latinos from like-minded professionals.

Blogs

Recent blog posts on this topic.

MN ad agencies face shortage of Hispanic talentmore

June 3, 2013By Mark ReillyMinnesota has plenty of advertising-production businesses and a growing Hispanic population,...

Hispanic stereotypes are nothing to drink tomore

June 2, 2013By Esther CepedaIn matters of Latino unity, the prevailing stereotype is that Mexicans, South Americans and...

Targeting the Hispanic sports marketmore

May 29, 2013Source: Sports Business DailyMarketers see the potential to grow their brands through targeting the...

The lust for Latino lucremore

May 11, 2013Source: The EconomistONE in six Americans is Hispanic. In politics, ignoring the Latino vote is suicidal,...

How Goya Became One Of America's Fastest-Growing Food Companiesmore

May 8, 2013By Erin CarlyleThe headquarters of Goya Foods, the largest Hispanic-owned food company in the U.S.

With viewers increasing, Hispanic TV networks drawing more than passin...more

April 8, 2013By Tovin LapanIn “El Capo 2,” one of the first original shows on new U.S. Spanish-language network...

Banks must adapt to Hispanics' mobile banking needs, study saysmore

March 13, 2013By Molly RyanA recent study has found that as Hispanics across the country embrace mobile technologies,...

America's Corporations Can No Longer Ignore Hispanic Marketing Like Mi...more

November 12, 2012 By Glenn Llopis The Presidential election confirmed the decisive impact that the rapidly changing...

Hispanic Attitudes and Behaviors by Socioeconomic level: Implications ...more

When talking about US Hispanics marketers seldom explore socioeconomic level as it relates to their attitudes and...

The cross-cultural reality of marketing to Hispanicsmore

June 4, 2012 By Jorge Plasencia When it comes to reaching the growing US Hispanic market, there's a new reality...

Madison Avenue struggles to tap Hispanic marketmore

May 25, 2012 BY: John Stodder, The explosive growth of the U.S. Hispanic population should be making consumer-products...

Area marketers plot strategy around Hispanics' draw to mobile devicesmore

May 27, 2012 By VICTORIA MACCHI Flicking through a tablet computer version of his Spanish-language magazine, Orlando...

Latinos Are Fighting for Contentmore

May 22, 2012 By Gustavo Razzetti The Latino media is at war as evidenced during this month's upfront presentations.

Not all Accents are Equal in Spanish-Language Mediamore

May 23, 2012 By Soni Sangha Lorena Estrada is from Miami. Her mother, originally from Greece, was raised in Venezuela...

Latino Media at Warmore

May 21, 2012 By Gustavo Razzetti  Last week I was lucky to spend some time in New York. It's always good to go to a...

The promise of the English-speaking Latino audiencemore

May 8, 2012 By Leslie Berestein Rojas The official announcement yesterday that the Disney-owned ABC News has teamed...

Behind the gains by Hispanic magazinesmore

May 8, 2012 By Diego Vasquez Last year was tough on consumer magazines. Ad pages fell 3.1 percent after starting the...

Hispanic Market Overview 2012, presented by Lopez Negrete Communicatio...more

May 1, 2012 Via PR Newswire Hispanic market media strategist and veteran journalist Adam R Jacobson, in association...

LULAC speaker says Latinos need to understand how companies look at th...more

April 28, 2012 By Tommy Magelssen Consumers — especially young Latinos — need to realize how the media and corporations...

The Biggest Mistake You Can Make About Hispanic Marketing and Cinco de...more

April 24, 2012 By Lisa Arthur Cinco de Mayo is around the corner, and some brands are leveraging the holiday to roll...

US Hispanics big business, says Nielsen reportmore

April 17, 2012 By MAE ANDERSON U.S. companies have been pursuing emerging markets in Latin America in recent years, but...

New network to reflect, shape identity of Latino culture, owner saysmore

April 14, 2012 By Michael Martinez and Jade Biesboer A new cable network for Latino audiences will mark the culmination...

Latino filmmakers to address representation in mass mediamore

April 12, 2012 By Michael Martinez When film documentarian Maria Agui Carter and other Latino producers banded together...

Earn the Trust of Hispanic Consumers and Your Brand Will Dominatemore

April 2, 2012 By Glenn Llopis As organizations seek to find new ways to capture sustainable business growth, the...

The Social Revolución: El Recapmore

March 29, 2012 By Mando Rayo We tweeted, faizbuk’ed, blogged and for the first time in 20 years, we (Cultural...

Top Sources: Marketing to Latinos

  • HispanicTrending
  • diversityinc.com
  • hispanicmarketadvisors.blogspot.com
  • hispanicmarketadvisors.com
  • Moreover Technologies - Entrepreneur news - 30 of 1918 returned
  • searchengineland.com
  • hispaniconlinemarketing.com
  • eMarketer Articles
  • network.latpro.com
  • publications.mediapost.com

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Jobs in this Topic

Senior Marketing Consultant MetLife | Charlotte, NC
Posted: Jun 6
Brand Manager of Hispanic Marketing Judge Group | Chicago, IL
Posted: Jul 9
Marketing / Business Development Manager Hammacher Schlemmer | Chicago, IL
Posted: Apr 24
Senior Director-Hispanic Marketing Nbty | Holbrook, NY
Posted: Apr 3

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