Most Active Articles 2013-05-24T22:12:09.185-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:marketing-to-latinos Nick Leiber nleiber106 urn:com:businessweek:bx:article:10951413612717074731-7aa89bf28749ee1e4377e1493bdbacf5 2013-04-27T00:34:47.266-04:00

“Padres Comprometidos (Committed Parents): Supporting Your Child’s Success”

“Padres Comprometidos (Committed Parents): Supporting Your Child’s Success” http://www.ramanmedianetwork.com/latinos-get-box-tops-for-education/ Rakesh Raman rraman103 1 1 0 0 urn:com:businessweek:bx:article:12538589286252112516-3aedc43f6b5b2948a76506ebfa887dd0 2013-03-10T00:39:38.603-05:00

Create-An-Article® is your writing service for creating unique content assets in English and Spanish geared towards reaching Hispanics.

Create-An-Article® is your writing service for creating unique content assets in English and Spanish geared towards reaching Hispanics. http://www.createanarticle.com/for-small-business-owners Sebastian Aroca saroca773 1 1 0 0 urn:com:businessweek:bx:article:5693245095973599581-c534f8ccb067981e998175eadcfcc374 2013-03-05T06:48:48.615-05:00

If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind.

If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind. http://www.compukol.com/blog/calls-to-action-what-they-are-and-how-to-use-them/ Michael Cohn mcohn283 0 0 0 0 urn:com:businessweek:bx:article:14948414500160914793-396b39255731c6642deecdacfb0e7358 2012-11-10T08:41:33.509-05:00

Cuba’s decision to loosen travel restrictions not only has huge implications for citizens, but for the economy too

Cuba’s decision to loosen travel restrictions not only has huge implications for citizens, but for the economy too http://www.thebeginner.eu/economy/975-flying-free Ani Atanasova aatanasova087 1 0 0 1 urn:com:businessweek:bx:article:9813589208005078748-a97611bffe98470c3e66021a80562550 2012-12-27T15:10:47.589-05:00

Envia dinero a México, Centro y Sur America y el Caribe y mucho más países antes del 31 de diciembre y tu envío es GRATIS!

Envia dinero a México, Centro y Sur America y el Caribe y mucho más países antes del 31 de diciembre y tu envío es GRATIS! http://es.247card.com/sendfree12/ Gaston Pereira gpereira845 0 0 0 0 urn:com:businessweek:bx:article:6217207427931640133-4f185f46e33ca8578270d2a55f71a0c7 2013-04-12T12:21:59.253-04:00

Charmin teams up with Giselle Blondet and Hispanicize, a conference of Latina mommy bloggers, to launch a new, interactive sweepstakes.

Charmin teams up with Giselle Blondet and Hispanicize, a conference of Latina mommy bloggers, to launch a new, interactive sweepstakes. http://www.rmndigital.com/giselle-blondet-joins-mommy-bloggers-for-charmin/ Rakesh Raman rraman103 0 0 0 0 urn:com:businessweek:bx:article:18113555326175364296-d02288f120d453051f8f824e08e4a96d 2013-03-25T17:04:53.260-04:00

Hispanic Market Advisors® is relocating its offices to 1101 Brickell Avenue, South Tower, 8th Floor. The move is effective April 1st, 2013.

Hispanic Market Advisors® is relocating its offices to 1101 Brickell Avenue, South Tower, 8th Floor. The move is effective April 1st, 2013. http://www.hispanicmarketadvisors.com/enews/our-new-location-at-pipeline-brickell Sebastian Aroca saroca773 1 0 0 1 urn:com:businessweek:bx:article:3498148823690338950-03065eb72fd2ea275dd7a33cbed11254 2012-11-06T09:20:17.363-05:00

Con tu 24/7 Card puedes enviar dinero a tus seres queridos rápida, fácil y seguramente. Activación GRATIS llamando al 1-800-753-8754

Con tu 24/7 Card puedes enviar dinero a tus seres queridos rápida, fácil y seguramente. Activación GRATIS llamando al 1-800-753-8754 http://es.247card.com/enviar-dinero-a-casa Gaston Pereira gpereira845 0 0 0 0 urn:com:businessweek:bx:article:2632771520781536364-50d5c216c6bcd6d256386812827dece8 2013-04-09T17:51:23.716-04:00

If you have considered opening your own business in the South Florida area, remember that Sir Pizza is selling franchises in Monroe, Palm Beach, Broward and Miami-Dade counties.

If you have considered opening your own business in the South Florida area, remember that Sir Pizza is selling franchises in Monroe, Palm Beach, Broward and Miami-Dade counties. http://www.buscatufranquicia.com/en/franchise_news_april_2013/sir-pizza_a-secure-proven-and-profitable-business-venture390.cfm Anisa Torres atorres224 1 0 0 1 urn:com:businessweek:bx:article:9434355960051708046-09bfe823ca49f4593b54e2e559375e67 2012-10-10T13:06:12.788-04:00

Having debt can negatively impact consumers' finances, but not carrying any debt can also be a bad scenario for some people.

Having debt can negatively impact consumers' finances, but not carrying any debt can also be a bad scenario for some people. http://www.marketwire.com/press-release/Consolidated-Credit-Advises-Hispanics-to-Overcome-Credit-Card-Barriers-1708057.htm Daniel Rosenstein drosenstein286 0 0 0 0 urn:com:businessweek:bx:article:2279839059710006624-66fa4b47052762ab622fcf8ceaf8d6e0 2012-08-23T12:29:16.217-04:00

We talk about identifying unmet needs and jobs-to-be-done when it comes to innovation, but there is no reason why we shouldn’t keep that line of thinking in mind when it comes to our marketing of a potential innovation (or any product or service). Thinking about the jobs-to-be-done or the needs that the customer is trying to satisfy instead of the commonalities of prospective customers from a targeting/segmentation might change the kind of mark...

We talk about identifying unmet needs and jobs-to-be-done when it comes to innovation, but there is no reason why we shouldn’t keep that line of thinking in mind when it comes to our marketing of a potential innovation (or any product or service). Thinking about the jobs-to-be-done or the needs that the customer is trying to satisfy instead of the commonalities of prospective customers from a targeting/segmentation might change the kind of mark... http://www.innovationexcellence.com/blog/2012/08/22/focus-on-wgas-to-unlock-marketing-innovation/ Braden Kelley bkelley034 0 0 0 0 urn:com:businessweek:bx:article:17738867018524922334-4108c55732b2d55b8ff2b411ce92ad13 2012-12-17T15:53:00.892-05:00

La gráfica explica cuanto gastarán los consumidores en las festividades del 2012.

La gráfica explica cuanto gastarán los consumidores en las festividades del 2012. http://espanol.consolidatedcredit.org/prensa/articulo/1680/ Daniel Rosenstein drosenstein286 0 0 0 0 urn:com:businessweek:bx:article:9963647702812627062-1a601dc6e20f2bdfdb45b123038d6ce7 2012-08-23T08:53:33.540-04:00

Contests are a very important and effective part of Facebook. People love contests; they love to respond and they love to play. They also love to get something either for free or without having made much effort at all.

Contests are a very important and effective part of Facebook. People love contests; they love to respond and they love to play. They also love to get something either for free or without having made much effort at all. http://www.compukol.com/blog/increasing-traffic-through-facebook-contests-and-sweepstakes/ Michael Cohn mcohn283 0 0 0 0 urn:com:businessweek:bx:article:5689413027391988374-4fe9d9ddab2fe5d9dd395fcec7c371f8 2012-08-28T12:55:14.344-04:00

Read this article to learn about starting a business in the United States and establishing legal residence in the United States with an investor's visa.

Read this article to learn about starting a business in the United States and establishing legal residence in the United States with an investor's visa. http://www.buscatufranquicia.com/franchise_news_august_2012/hispanic-entrepreneurs-in-the-united-states364.cfm Anisa Torres atorres224 2 1 0 1 urn:com:businessweek:bx:article:13155908930678988569-464ef2a3966fedb684c08b96729184a2 2012-10-09T05:28:03.733-04:00

I recently received an email in my inbox with the subject line “Hi Lisa!” The from address only said “Suz.” I get hundreds of emails a day and this is the type of thing that I would normally just send to my spam folder – between the dubious subject line and the cryptic “from” address, it really triggered all my red flags. But I had just sent a few photos, via Facebook, to a friend named Suzanne and thought that maybe she was replying to say she received them. I opened it and was surprised to see that it was a note from an old client, writing to set up another appointment!

I recently received an email in my inbox with the subject line “Hi Lisa!” The from address only said “Suz.” I get hundreds of emails a day and this is the type of thing that I would normally just send to my spam folder – between the dubious subject line and the cryptic “from” address, it really triggered all my red flags. But I had just sent a few photos, via Facebook, to a friend named Suzanne and thought that maybe she was replying to say she received them. I opened it and was surprised to see that it was a note from an old client, writing to set up another appointment! http://www.compukol.com/blog/hi-lisa-what-not-to-write-as-an-email-subject/ Michael Cohn mcohn283 2 1 0 1 urn:com:businessweek:bx:article:13336652611260299056-d0496bbedb5801689bfc02a804c56e0b 2012-09-20T11:09:14.911-04:00

Según el Centro Hispano Insight, una empresa que ofrece información sobre el comportamiento del consumidor hispano, el 37 por ciento de los hispanos cuenta con una Visa y un 16 por ciento con una Master Card.

Según el Centro Hispano Insight, una empresa que ofrece información sobre el comportamiento del consumidor hispano, el 37 por ciento de los hispanos cuenta con una Visa y un 16 por ciento con una Master Card. http://espanol.consolidatedcredit.org/prensa/articulo/1613/ Daniel Rosenstein drosenstein286 2 1 0 1 urn:com:businessweek:bx:article:5104467663655310716-f57ea74e9f19b186f484573868a2de99 2013-03-19T07:05:42.055-04:00

If you have been in business for a while, you probably understand that it isn’t enough to have a few (or many) clients. You need to cultivate relationships with and continue to grow within the relationships with your clients constantly.

If you have been in business for a while, you probably understand that it isn’t enough to have a few (or many) clients. You need to cultivate relationships with and continue to grow within the relationships with your clients constantly. http://www.compukol.com/blog/acquiring-a-deep-understanding-of-your-clients/ Michael Cohn mcohn283 1 1 0 0 urn:com:businessweek:bx:article:14206629840259619461-27fedcac567b835eb62c6b77b74f5d9f 2013-03-05T00:26:09.703-05:00

Glam Belleza Latina targets the next generation in beauty for Latina women. “Latin beauty is the rainbow.” ~ Jennifer Lopez.

Glam Belleza Latina targets the next generation in beauty for Latina women. “Latin beauty is the rainbow.” ~ Jennifer Lopez. http://www.ramanmedianetwork.com/glam-belleza-latina-covers-jennifer-lopez/ Rakesh Raman rraman103 3 3 0 0 urn:com:businessweek:bx:article:18418338893484921574-5c32e3a9c8f35e89893005362f9dff5e 2012-06-19T11:10:00.354-04:00

With multiple wage earners and an average household size of 4 people or more, along with increasing adoption rates, US Hispanics continue to be an attractive and profitable market segment for insurance companies, particularly auto insurance.

With multiple wage earners and an average household size of 4 people or more, along with increasing adoption rates, US Hispanics continue to be an attractive and profitable market segment for insurance companies, particularly auto insurance. http://www.marketwire.com/press-release/espanolseguroscom-connects-bilingual-insurance-agents-with-hispanic-consumers-1665283.htm Andrew Laine alaine767 4 3 0 1 urn:com:businessweek:bx:article:10366937751166910788-6f2ae655067bc1612ca0c3fe29ee857e 2012-06-15T14:07:36.141-04:00

Una manera de ahorrar es consolidando todas sus tarjetas de crédito en una sola que tenga interés bajo. De esta manera, podrá pagar sus saldos más fácilmente y con el tiempo, usted tendrá un fondo de ahorro.

Una manera de ahorrar es consolidando todas sus tarjetas de crédito en una sola que tenga interés bajo. De esta manera, podrá pagar sus saldos más fácilmente y con el tiempo, usted tendrá un fondo de ahorro. http://espanol.consolidatedcredit.org/prensa/articulo/1565/ Daniel Rosenstein drosenstein286 0 0 0 0 urn:com:businessweek:bx:article:11662010880991029992-5cfa6cc9cc2da73a1a0f3831b2c8241f 2012-07-24T15:00:38.971-04:00

California is one of the few states in the United States that offers qualified individuals a low cost option for auto insurance, visit EspanolSeguros.com to learn more

California is one of the few states in the United States that offers qualified individuals a low cost option for auto insurance, visit EspanolSeguros.com to learn more http://espanolseguros.com/en/blog/qualifying-for-the-california-low-cost-insurance-program/ Andrew Laine alaine767 2 1 0 1 urn:com:businessweek:bx:article:966811639216921062-dc47e1ebd5a60857740b3f533ae91aa5 2012-05-17T10:59:07.905-04:00

Learn what you need to do if you own a car or automobile in the state of Florida. Visit EspanolSeguros.com to learn what affects your insurance premiums.

Learn what you need to do if you own a car or automobile in the state of Florida. Visit EspanolSeguros.com to learn what affects your insurance premiums. https://espanolseguros.com/en/blog/florida-auto-insurance/ Andrew Laine alaine767 2 1 0 1 urn:com:businessweek:bx:article:4542585783607918255-4e24885cff63e49233b22b90782a4c41 2012-05-23T12:43:35.661-04:00

For those who know the Latin spirit of being their own bosses, the franchise business is an important step in starting your own business. Visit Franchise4Hispanics.com.

For those who know the Latin spirit of being their own bosses, the franchise business is an important step in starting your own business. Visit Franchise4Hispanics.com. http://www.buscatufranquicia.com/franchise_news_may_2012/Hispanic-entrepreneurship-and-franchising-companies346.cfm Anisa Torres atorres224 4 3 0 1 urn:com:businessweek:bx:article:4666149285632030811-8187ad60ae919a6ab4c0c62ae0c21b1b 2012-05-22T15:39:53.303-04:00

There are vending machines that can be installed anywhere without restrictions, as it available to all audiences, all the time

There are vending machines that can be installed anywhere without restrictions, as it available to all audiences, all the time http://www.buscatufranquicia.com/franchise_news_april_2012/The-business-of-the-vending-machines328.cfm Anisa Torres atorres224 2 0 0 2 urn:com:businessweek:bx:article:16964261066407323672-df2e49bf13785fd147df59e374082c28 2012-09-27T05:55:01.238-04:00

Content strategy is the building and execution of the content on the Internet. If your strategy is effective, it will help your business achieve its goals through exposure and acquiring more online traffic. There are many tricks that can help.

Content strategy is the building and execution of the content on the Internet. If your strategy is effective, it will help your business achieve its goals through exposure and acquiring more online traffic. There are many tricks that can help. http://www.compukol.com/blog/fundamental-content-marketing-strategies/ Michael Cohn mcohn283 2 2 0 0