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MARKETING TO LATINOS
More and more companies are targeting their marketing toward the Latino market in the U.S. The Hispanic population's buying power was estimated at $798 billion in 2006 and is expected to surpass $1 trillion by 2011.
Marketing to Latinos is part of Business Exchange, suggested by
Nick Leiber.
This topic contains
304 news
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145 blog
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Is there such a thing? No, the following execs are filling that role.
lack of corporate commitment to strategically target the Hispanic market or perhaps a resistance to the requirements of...
Hispanic businesses and Spanish-language media, galvanized by the immigration debates of recent years, are sponsoring a...
a rare defeat. Sanchez turned his first season on the Fox Network late-night comedy show into an American Latino Media...
A talk with author Robert Fairlie about barriers that blacks and Latinos face in starting businesses and making them...
Above all else, marketing to North Texas’ Hispanic population requires authenticity – or the knowledge that the product...
Analysts can put a number on rising inflation and dips in the housing market. But it's harder to measure the effects of...
in 1995 to honor Hispanic performers and promote positive images of Hispanics in entertainment. ALMA stands for...
But for every two steps forward in the biz, there's invariably a step back in portrayals of Latinos in Hollywood.
Marketers should speak to acculturated Hispanic consumers in English and Spanish in Web-based social media in order to...
The site is intended as a one-stop destination for consumers seeking advice on topics such as health, relationships,...
in 1995 to honor Hispanic performers and promote positive images of Hispanics in entertainment. ALMA stands for...
Spanish-language broadcasters in the U.S. project their political advertising sales will soar this year as the...
To pack some star power into its first Hispanic-targeted marketing push, Nestle Waters North America this week signed a...
“For many Latinos, this is a case of enough is enough,” said Gladys Limón, a staff lawyer for the Mexican American...
Nationwide, the rates of obesity and diabetes among Latinos are soaring to record levels, according to the federal...
In 2008, eMarketer estimates there are 23 million Hispanics online, and by 2012 there will be nearly 30 million.
In 2008, eMarketer estimates there are 23 million Hispanics online, about 52% of the US Hispanic population, but...
Advertisers are lining up to reach Hispanics, but TV still dominates the spending picture.
Both Barack Obama and John McCain are heavily courting Hispanic voters, a key demographic in swing states like Florida,...
The owners of a Hampton Bays diner have filed a $55 million federal lawsuit against the Town of Southampton and its...
For some Latino groups that emerged from the civil rights era, a name is more than just a name. Many of those groups...
Not surprisingly, marketers are looking beyond soccer and telenovelas to reach the demo. Art exhibitions at...
Top Sources: Marketing to Latinos
- BusinessWeek
- Advertising Age
- industryweek.com
- adage.com
- hispanicmarketadvisors.com
- Reuters
- adweek.com
- MediaPost | Online Media News
- Industry Week
- bloomberg.com
