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MARKETING TO LATINOS

More and more companies are targeting their marketing toward the Latino market in the U.S. The Hispanic population's buying power was estimated at $798 billion in 2006 and is expected to surpass $1 trillion by 2011.

Marketing to Latinos is part of Business Exchange, suggested by Nick Leiber. This topic contains 304 news and 145 blog items. Read updated news, blogs, and resources about Marketing to Latinos. Find user-submitted articles and reactions on Marketing to Latinos from like-minded professionals.

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Glossy Latino-oriented Magazine Tu Ciudad Foldsmore

"Frankly, this experience has left me with the feeling that the jury is still out," says editorial director...

Time Warner Cable Launches Latino-Targeted Digital Video Package more

The package combines more than 40 Spanish-language channels with more than 80 English-language networks for $35 a month.

Obama's Latino Dilemmamore

In Nevada in January, Obama got the endorsement of the leaders of the heavily Hispanic Culinary Workers Union.

Shaping the MySpace Strategy to Win the Hearts and Minds of Latinosmore

Six months after launching its first Latin American version, US social networking site MySpace has more than 7mn users...

Many Hispanics are Hit Hard by Economic Slumpmore

Among Hispanics, the unemployment rate has been growing faster than among the population as a whole.

Spanish-Language Websites | Build Confidence in the Hispanic Marketmore

The Hispanic online market is growing faster than expected. There are 23 million Hispanics online and 51% of them want...

Latino Advertising For Dental Practices Consultantmore

In dental marketing, everybody aims to make big money in the business. ... But what makes one to be successful in the...

Steps To Assess Your Spanish-Language Opportunitymore

Spanish Language Websites: As the amount of Hispanic consumers begins to rise, especially throughout the World Wide...

Spanish SEO | SEO Success in the Spanish Languagemore

SEO success in the Spanish language largely depends on the company with which you choose to partner. Many SEO...

Latina Blogger Sees World of Changemore

When I requested a "guest" blog entry from all the candidates, Clinton, Mike Gravel, Chris Dodd, Romney and...

Efforts to Diversify Radio Take a Different Tackmore

For years, critics who complained that radio stations aimed at black and Hispanic listeners did not get their fair...

Washington, Wall Street view Latinos differently (Westminster Communit...more

Two recent reports highlight how Latinos are viewed differently by Washington and Wall Street – with government...

Wal-Mart replaces Garland Hypermart with first 'Hispanic community' st...more

been answered, and now Wal-Mart is replacing that historic store with a new location it's calling its first 'Hispanic...

Latino DVD Market Poised for Growthmore

LOS ANGELES - Nielsen Media Research says one in five Latinos in the United States is under age 12. The heads of Latino...

Internet|Dental|Marketing|Dentist|Consu...more

...evaluatingyourteam/ Ed O'Keefe reveals how to use Dental Marketing and Internet Dental Marketing can get quality new...

Population of Hispanics in Rhode Island Has More Than Doubled Since 19...more

Rhode Island is changing. As parts of the traditional economy fade, others are emerging. One of the biggest growth...

Washington, Wall Street view Latinos differentlymore

It cited Bank of America as target-marketing to Latinos. However, the firm suggests investing in small, regional banks...

Cell Phone Firms' Dream Demographic: Latinos more

One ethnic group, however, is increasingly relying on the various applications the ubiquitous mobile gadget has to...

Ground-breaking Study on Hate Speech to be Revealedmore

in hate speech and hate crimes The National Hispanic Media Coalition (NHMC), one of the country's foremost Latino media...

Media, Internet court young Latino swing votemore

and Republican conventions this summer and let 'er rip. That's the idea cooked up by the nonprofit Voto Latino and...

New Course Announced on Using Direct Response to Reach U.S. Hispanicsmore

needed for Hispanic DRTV, how to solve the issue of COD, and the truth about credit cards in marketing to Hispanics...

Filing Taxes in Spanishmore

Filing taxes can be a stressful situation for many Americans. But for taxpayers who don't speak English, it can be even...

Green Appeal for Latino Communitymore

Environmental marketing may be difficult to ignore, but that doesn't mean it's getting through to everyone.

Targeting Hispanic Buyers: Casa Latino Seeks Housing Market Nichemore

In the past four years, almost all national real estate companies have implemented some strategic initiative geared...

Latinas Critical Component of Industry's Futuremore

Latinas are one of the fastest growing groups of women in the U.S. labor force, but remain one of the least...

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Top Sources: Marketing to Latinos

  • HispanicTrending
  • BusinessWeek
  • diversityinc.com
  • Advertising Age
  • industryweek.com
  • adage.com
  • hispanicmarketadvisors.com
  • Reuters
  • hispanicmarketadvisors.blogspot.com
  • hispanicmarketadvisors.com

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