Marketing to Moms: An Olympic Task for Proud Sponsor of Moms « The Lipstick Economy

P&G has won a gold medal in Olympic advertising to Moms! It is my personal favorite. But it seems it is also yours. According to Ace Metrix’s new ad effectiveness service, viewers are cheering along with official Olympics sponsors. Ace Metrix tested 57 themed spots, and they found that seven of the 10 most effective…