Marketing to Women: 7 Tips for Selling Gift Cards Right Now! « The Lipstick Economy

Gift cards are set to reach an all-time high in sales this year. National Retail Federation’s 2012 holiday consumer spending survey shows that 81.1 percent of shoppers will purchase at least one gift card and will spend an average of $156.86 on gift cards, the highest amount in the survey’s 10-year history. Total spending on…