Most Active Articles 2013-05-19T07:29:09.393-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:marketing-to-moms Sharole Lawrence slawrence944 urn:com:businessweek:bx:article:3693622070112806142-9e512c6f3b7c0b56e7962336b875f52f 2012-12-14T21:32:31.887-05:00

The is the creator of Suspension Training and Rip Training Equipment. TRX delivers innovative training solutions that are currently used by top trainers,TRX suspension training,suspension trainer,trx trainer,trx systems,trx equipment,Trx suspension training is a revolutionary fitness device that is the future of functional training for everyone!

The is the creator of Suspension Training and Rip Training Equipment. TRX delivers innovative training solutions that are currently used by top trainers,TRX suspension training,suspension trainer,trx trainer,trx systems,trx equipment,Trx suspension training is a revolutionary fitness device that is the future of functional training for everyone! http://www.x-trxsuspension.com/ yaolin duee yduee235 1 0 0 1 urn:com:businessweek:bx:article:9385372143674163728-2a2ce13dc756e97aa9480fe27e16ab01 2012-12-14T21:35:53.547-05:00

The TRX Suspension Training builds superior muscular balance, joint stability, mobility and core strength helping you perform better in any sport. It also improves posture and prevents future injuries. The TRX Suspension Training System enables you to perform literally hundreds of total body exercises and also helps you lose weight.

The TRX Suspension Training builds superior muscular balance, joint stability, mobility and core strength helping you perform better in any sport. It also improves posture and prevents future injuries. The TRX Suspension Training System enables you to perform literally hundreds of total body exercises and also helps you lose weight. http://www.pro-trxtraining.com/ yaolin duee yduee235 2 0 0 2 urn:com:businessweek:bx:article:1496165749520670295-776d33f15b4167157a0171f043d2d3b8 2013-05-12T07:16:51.262-04:00

Marketing to Women, the Power Spenders

Marketing to Women, the Power Spenders http://jamiedunham.wordpress.com/2013/04/30/the-mother-lode-mothers-day-2013/ Jamie Dunham jdunham557 1 0 0 1 urn:com:businessweek:bx:article:13768858777675631223-e3488339470f8ad425369b41ec0277ae 2013-05-16T10:26:21.130-04:00

A summary of the Edison Research Moms & Media 2013 report with emphasis on smartphone and mobile social media usage statistics. Including links to other research.

A summary of the Edison Research Moms & Media 2013 report with emphasis on smartphone and mobile social media usage statistics. Including links to other research. http://www.conversedigital.com/digital-strategy/moms-media-2013-social-media-smartphone-usage-stats-analysis?utm_source=BusinessExchange&utm_medium=social_media&utm_campaign=MomPost Tom Martin tmartin858 0 0 0 0 urn:com:businessweek:bx:article:13761746042758657358-815d6a41706e6d9570f07410ad01ec82 2012-11-28T11:57:13.467-05:00

Perry joins Coty’s list of brands that include Calvin Klein, Chloe, Marc Jacobs and Playboy, among others. “I am honored."

Perry joins Coty’s list of brands that include Calvin Klein, Chloe, Marc Jacobs and Playboy, among others. “I am honored." http://www.ramanmedianetwork.com/katy-perry-attracts-coty-with-her-fragrance/ Rakesh Raman rraman103 0 0 0 0 urn:com:businessweek:bx:article:14632396584971497746-71a3846155bebc25aa60cc5fc45f85f2 2013-04-15T14:17:38.924-04:00

Members of Moms Demand Action will hold events across the country this week at senators’ in-district offices, asking them to vote “yes” for gun reforms. You can participate. Check out the plan.

Members of Moms Demand Action will hold events across the country this week at senators’ in-district offices, asking them to vote “yes” for gun reforms. You can participate. Check out the plan. http://www.ramanmedianetwork.com/moms-demand-action-for-gun-sense-in-america/ Rakesh Raman rraman103 0 0 0 0 urn:com:businessweek:bx:article:17839574732422941635-296a9dd55561c0ed4c1be429f6d02684 2012-11-27T03:44:16.969-05:00

TRX Suspension Training builds superior muscular balance, joint stability, mobility and core strength helping you perform better in any sport. It also improves posture and prevents future injuries. The TRX Suspension Training System enables you to perform literally hundreds of total body exercises and also helps you lose weight.

TRX Suspension Training builds superior muscular balance, joint stability, mobility and core strength helping you perform better in any sport. It also improves posture and prevents future injuries. The TRX Suspension Training System enables you to perform literally hundreds of total body exercises and also helps you lose weight. http://www.protrxtraining.com/ yaolin duee yduee235 5 1 0 4 urn:com:businessweek:bx:article:16912526274445266646-379fd8b9695630c043415f0601333648 2013-02-22T08:55:10.698-05:00

I believe a woman without beautiful nails is like a bird without wings or a flower without fragrance. That's why I was inspired to write this news story. If you want to look beautiful with beautiful nails, you must read every bit of it and watch the video in it.

I believe a woman without beautiful nails is like a bird without wings or a flower without fragrance. That's why I was inspired to write this news story. If you want to look beautiful with beautiful nails, you must read every bit of it and watch the video in it. http://www.rmndigital.com/sally-hansen-nail-art-social-media-campaign/ Rakesh Raman rraman103 5 5 0 0 urn:com:businessweek:bx:article:7478041907015927086-892db760e3403cafb16630a78c883dbb 2013-04-21T02:38:16.247-04:00

If you're a mom or trying to become a mom, don't ignore even a word mentioned in this article. However, dads can ignore it and keep doing whatever they're doing here and there.

If you're a mom or trying to become a mom, don't ignore even a word mentioned in this article. However, dads can ignore it and keep doing whatever they're doing here and there. http://www.rmndigital.com/how-modern-moms-use-social-media/ Rakesh Raman rraman103 3 3 0 0 urn:com:businessweek:bx:article:14108897028854306045-64efb246ab767252a859d668ff2aad49 2013-03-12T13:36:54.476-04:00

One of the hottest buzz phrases right now is content marketing. All the big brands are doing it. Sites like Babble, Whole Foods, and Huggies get millions of pageviews every month and marketers are paying big bucks to make sure they figure out what it is and how to do it ASAP.

One of the hottest buzz phrases right now is content marketing. All the big brands are doing it. Sites like Babble, Whole Foods, and Huggies get millions of pageviews every month and marketers are paying big bucks to make sure they figure out what it is and how to do it ASAP. http://www.punchbowl.com/trends/blog/post/5-things-not-to-do-when-marketing-to-moms Katie Petrillo kpetrillo855 48 48 0 0 urn:com:businessweek:bx:article:3869303707578104102-e604917b879e5102e718f4b2eef43fa4 2013-04-01T11:44:00.073-04:00

Understanding the latest in consumer trends is crucial to successfully forming your brand’s marketing strategy. Brands that listen to their customer’s problems and priorities are able to provide real solutions and create valuable connections. The Trends team explores the most powerful and relevant trends for 2013 in the white paper, “15 Consumer Trends That Impact Marketing to Moms.”

Understanding the latest in consumer trends is crucial to successfully forming your brand’s marketing strategy. Brands that listen to their customer’s problems and priorities are able to provide real solutions and create valuable connections. The Trends team explores the most powerful and relevant trends for 2013 in the white paper, “15 Consumer Trends That Impact Marketing to Moms.” http://www.punchbowl.com/trends/blog/post/new-white-paper-15-consumer-trends-that-impact-marketing-to-moms Katie Petrillo kpetrillo855 9 9 0 0 urn:com:businessweek:bx:article:14424952392310290701-f2ffbeba045f0130d596fb27d20840d1 2012-06-24T09:52:41.180-04:00

Marks & Spencer has called upon five fashion bloggers of real shapes and sizes to create body shape styling advice for women.

Marks & Spencer has called upon five fashion bloggers of real shapes and sizes to create body shape styling advice for women. http://www.rmndigital.com/fashion-bloggers-to-promote-advice-hub-for-women/ Rakesh Raman rraman103 1 1 0 0 urn:com:businessweek:bx:article:6741251247085197531-8da9ba0cb21a8af4e65f5e2d4a3dc0af 2013-04-01T11:43:47.718-04:00

Moms will be forever deemed the ultimate multitasker. In addition to a career and child-rearing, moms are also taking the reins as the ‘household CEO.’ She influences about 85% of all household purchases, yet many moms still say brands miss the mark with their messaging. Here we take a look the disconnect between brands and moms as the Household CEO, and 5 ways brands can make up that gap.

Moms will be forever deemed the ultimate multitasker. In addition to a career and child-rearing, moms are also taking the reins as the ‘household CEO.’ She influences about 85% of all household purchases, yet many moms still say brands miss the mark with their messaging. Here we take a look the disconnect between brands and moms as the Household CEO, and 5 ways brands can make up that gap. http://www.punchbowl.com/trends/blog/post/5-ways-to-up-your-brands-influence-with-mom Katie Petrillo kpetrillo855 11 11 0 0 urn:com:businessweek:bx:article:860707094570136599-00e8453c8d0f68cd8bfa497393631135 2013-03-18T14:36:18.698-04:00

One of the key decisions email marketers must make is what day and time to send their campaigns. This entails an understanding of the best time to send an email as it relates to your customer and industry. Consumers are more likely to open product marketing emails Friday through Sunday, when they have more free time over the weekend. Think about it this way—if your email includes a coupon, is mom more likely to open on a busy day and remember it during the work/school week or right before her Saturday afternoon errands?

One of the key decisions email marketers must make is what day and time to send their campaigns. This entails an understanding of the best time to send an email as it relates to your customer and industry. Consumers are more likely to open product marketing emails Friday through Sunday, when they have more free time over the weekend. Think about it this way—if your email includes a coupon, is mom more likely to open on a busy day and remember it during the work/school week or right before her Saturday afternoon errands? http://www.punchbowl.com/trends/blog/post/open-or-delete-how-timing-affects-your-email-marketing-to-moms Katie Petrillo kpetrillo855 8 8 0 0 urn:com:businessweek:bx:article:15227081563894653646-e171d17925b123b4bd626affc25b9b76 2013-04-08T13:28:06.925-04:00

Moms are one of the fast growing user groups of tablets, with 22% of moms owning a tablet compared to 16% of the general population. Given the rapid adoption of tablets by moms in the United States, we took an in-depth look in our latest white paper at why tablet use is on the rise and steps for consumer brands to take in reaching this population.

Moms are one of the fast growing user groups of tablets, with 22% of moms owning a tablet compared to 16% of the general population. Given the rapid adoption of tablets by moms in the United States, we took an in-depth look in our latest white paper at why tablet use is on the rise and steps for consumer brands to take in reaching this population. http://www.punchbowl.com/trends/blog/post/new-white-paper-tablets-101-a-primer-for-mom-focused-brands Katie Petrillo kpetrillo855 3 3 0 0 urn:com:businessweek:bx:article:9139397838931119019-98535b3a97e992f8e53eedd6cd52470f 2012-11-30T12:06:35.293-05:00

Sophia and Aiden hold tight to top spots; Mia and Jack new to Top 10. BabyCenter, a leading pregnancy and parenting mobile and web destination worldwide, released Thursday the results...

Sophia and Aiden hold tight to top spots; Mia and Jack new to Top 10. BabyCenter, a leading pregnancy and parenting mobile and web destination worldwide, released Thursday the results... http://www.rmnkids.com/babycenter-reveals-top-10-baby-names-of-2012/ Rakesh Raman rraman103 3 3 0 0 urn:com:businessweek:bx:article:5104467663655310716-f57ea74e9f19b186f484573868a2de99 2013-03-19T07:07:12.543-04:00

If you have been in business for a while, you probably understand that it isn’t enough to have a few (or many) clients. You need to cultivate relationships with and continue to grow within the relationships with your clients constantly.

If you have been in business for a while, you probably understand that it isn’t enough to have a few (or many) clients. You need to cultivate relationships with and continue to grow within the relationships with your clients constantly. http://www.compukol.com/blog/acquiring-a-deep-understanding-of-your-clients/ Michael Cohn mcohn283 2 2 0 0 urn:com:businessweek:bx:article:5693245095973599581-c534f8ccb067981e998175eadcfcc374 2013-03-05T06:49:45.886-05:00

If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind.

If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind. http://www.compukol.com/blog/calls-to-action-what-they-are-and-how-to-use-them/ Michael Cohn mcohn283 1 1 0 0 urn:com:businessweek:bx:article:7568846437650200395-83874a1307d303ee650c19f22f2575e3 2012-12-20T08:46:24.374-05:00

http://www.stayawaymonsterspray.com Erika Bon ebon947 2 2 0 0 urn:com:businessweek:bx:article:4897788712684343119-c6b28033d3493f92995e9a3c9d27ace2 2012-04-28T06:36:22.563-04:00

Deschanel will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach. Let's go and...

Deschanel will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach. Let's go and... http://www.ramanmedianetwork.com/meet-pantene%E2%80%99s-new-girl-zooey-deschanel/ Rakesh Raman rraman103 7 7 0 0 urn:com:businessweek:bx:article:7181455889694172471-af1d83437f746d625832aa781a81a44f 2013-02-21T00:33:33.519-05:00

The five winners will be featured in Reynolds advertising, attend media events and will continue to provide recipes and tips in the kitchen online. Meet beautiful moms.

The five winners will be featured in Reynolds advertising, attend media events and will continue to provide recipes and tips in the kitchen online. Meet beautiful moms. http://www.ramanmedianetwork.com/10-finalists-for-reynolds-real-moms-contest/ Rakesh Raman rraman103 3 3 0 0 urn:com:businessweek:bx:article:14797791759342912864-9d044abb9350ad3c36c6c6139a3a0efc 2012-12-01T12:47:28.496-05:00

For many business people, it is about facts and ROI. We live in a rational world, but consumers make decisions based, in part, on emotional connection A new study shows which industries should take note!

For many business people, it is about facts and ROI. We live in a rational world, but consumers make decisions based, in part, on emotional connection A new study shows which industries should take note! http://wp.me/pSIet-Qf Jamie Dunham jdunham557 25 23 0 2 urn:com:businessweek:bx:article:14796352887610298387-c14347e27fef3ec2ad7d82f3f12ea866 2012-06-10T20:27:51.024-04:00

There is a new study out from the National Retail Federation that has some interesting information on consumer preference on social media and what consumers are looking for in social media engagement. According to the 2012 Social and Mobile Commerce Study, consumers are using Pinterest more than Facebook and Twitter to engage with retailers and…

There is a new study out from the National Retail Federation that has some interesting information on consumer preference on social media and what consumers are looking for in social media engagement. According to the 2012 Social and Mobile Commerce Study, consumers are using Pinterest more than Facebook and Twitter to engage with retailers and… http://wp.me/pSIet-Ke Jamie Dunham jdunham557 88 86 0 2 urn:com:businessweek:bx:article:14797791758785421796-5063cc68c1d5efb0baa673208606d70b 2012-12-01T12:45:51.352-05:00

Gift cards are set to reach an all-time high in sales this year. National Retail Federation’s 2012 holiday consumer spending survey shows that 81.1 percent of shoppers will purchase at least one gift card and will spend an average of $156.86 on gift cards, the highest amount in the survey’s 10-year history. Total spending on…

Gift cards are set to reach an all-time high in sales this year. National Retail Federation’s 2012 holiday consumer spending survey shows that 81.1 percent of shoppers will purchase at least one gift card and will spend an average of $156.86 on gift cards, the highest amount in the survey’s 10-year history. Total spending on… http://wp.me/pSIet-QB Jamie Dunham jdunham557 8 6 0 2 urn:com:businessweek:bx:article:6575632512820985322-0319181863fee5c7e564911b1a3c8e64 2012-11-30T10:51:04.003-05:00

All moms and soon-to-be-moms must listen to Melissa carefully, as she has an important message for you in this video.

All moms and soon-to-be-moms must listen to Melissa carefully, as she has an important message for you in this video. http://www.ramanmedianetwork.com/actress-melissa-joan-hart-in-maternal-health-campaign/ Rakesh Raman rraman103 1 1 0 0