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MATTEL INC.
Mattel, Inc. (MAT) is the No. 1 toy maker in the world. Its top-selling line is the Barbie dolls, which accounts for 80% of the company’s revenue. Other Mattel products include Hot Wheels, Matchbox cars, American Girl dolls, Fisher-Price toys, board games, and video game consoles. Mattel also publishes advice and activity children’s books and magazines, such as the American Girl. The company was founded in 1945 and is headquartered in El Segundo, CA.
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gold in 2010. He's also attached to play Max Steel in a Paramount movie based on the Mattel Anna Kendrick has a smaller...
from Amazon in both its regular and its frustration-free packaging - to the test. - Lini S. Kadaba Mattel's Matchbox...
The WWE license owned by the Jakks-THQ joint venture expires on Dec. 31. The wrestling giant earlier selected Mattel...
your old vinyl records over your stereo and also convert the tracks into MP3s or CDs. Mindflex from Mattel Mindflex...
than 125 products, that encompasses the worlds of video games, toys, apparel, and publishing. In partnerships with...
thanks to a law that Congress passed in response to scandals over unsafe toys in 2007. Back then, Mattel alone recalled...
be at the heart of the merchandising effort. Fox has used its 'Avatar' licensing deals, including one with Mattel Inc...
U.S. Utton on whether humor is a good ad strategy these days. Can Barbie be fashionable again? Mattel's CMO weighs in.
days of our "30 Days of Avatar" countdown. Today we talk to Jason Horowitz, the marketing director for...
Disney Pixar Animation guru John Lasseter found himself tangled in a miniature fashion kerfuffle.Toy maker Mattel Inc.
firms circling like sharks to snap up the ailing, family-owned business - if, that is, the American giant Mattel didn't...
says it learned about the GoodGuide report from a local TV station. Hornsby, a veteran of toy giant Mattel (MAT), knew...
up 1,334%! See what David’s recommending that you buy NEXT. Hasbro (NYSE: HAS) spanks larger rival Mattel (NYSE: MAT)...
a superhero, but now he’ll be playing one too. The film is based on the successful international Mattel property, and...
found cadmium in their connecting cables. A more recent and widely known example of supply chain toxicity is Mattel's...
Boys Action - Bakugan 7-in-1 Maxus Dragonoid, Spinmaster * Cars, Trucks, Trains - Hot Wheels Super Jump Raceway, Mattel...
G.I. Joe: The Rise of Cobra. Such movie-driven sales have helped Hasbro, the second-largest toy maker behind Mattel...
10-year-olds, have rushed in to fill the void. But unlike past 'It' toys made by large manufacturers like Mattel's...
Mattel's Saucer Scramble shoots up small, plastic disks. Good Housekeeping Research Institute doesn't believe in all...
a fading audience online, the exact same model now failing in print will collapse in cyberspace, too. 4.
had lost a son to cancer sent his child's Hot Wheels collection to Jonathan; Hot Wheels' maker, Mattel, responded with...
Herscovici, Global Marketing Manager, Becks * Mark Schmid, Communications Director, Talk Talk * Christian Schultz, Head...
10-year-olds, have rushed in to fill the void. But unlike past 'It' toys made by large manufacturers like Mattel's...
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