conceived in 2004 when Tito Loizeau, who at the time was working for an advertising agency hired by Mattel, the toy company that created Barbie 50 years ago, set up a life-size Barbie house in a Buenos Aires shopping centre. Shoppers beat a path to her...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
Reactions to World's first Barbie store in Argentina
Join Business Exchange
to access the most relevant content for you, filtered by like-minded business professionals. Learn more
account
account