Where's the juice? Finding or Manufacturing MBA Applicant "Specialness" -- Mail & Guardian Online

I do an instinctive analysis on applications. Often there is something clear to point to, but often there is not and I’m left saying: “There was no juice.”
What I mean is that the applicant has provided enough reasons, covered enough bases and said enough right things for an admissions committee not to reject them, but has not given the committee a compelling reason to say yes.