BUYOLOGY INC Forms To Shift Traditional Marketing Focus From Segmenting Brands To Consumers, To Segmenting Consumers To Brands

and Founding Partner. Singer is the former Chief Strategy Officer for Interbrand and served as a Partner at McKinsey & Company, as well as founding Redline Results, an independent brand consultancy; * Donna J. Sturgess, Founding Partner. Sturgess is the...