Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
accountMEASURING ADVERTISING EFFECTIVENESS
Measuring advertising effectiveness is important to understanding the extent to which a specific campaign meets a company’s objectives. This is commonly gauged by measuring the effect on sales, brand awareness, and brand preference, among other things. This topic covers the latest techniques and discussions on how to measure your (or your client’s) ads.
Measuring Advertising Effectiveness is part of Business Exchange, suggested by
Courtney Tabellione.
This topic contains
1,417 news
and
320 blog
items.
Read updated news, blogs, and resources about Measuring Advertising Effectiveness. Find user-submitted articles and reactions on Measuring Advertising Effectiveness from
like-minded professionals.
Most Active
post a job
Job listings related to this topic.
Measuring Advertising Effectiveness: JOBS
RadioShack – Fort Worth, TX
will be marketing focused with an emphasis on measuring effectiveness and ROI of various media vehicles and ... ranging from MS Excel to APT Test and Learn. Beyond simply measuring the impact of marketing initiatives, analyses...
WorkInRetail.com.
Posted 37 days ago.
Millward Brown Group – San Francisco, CA
with expertise in measuring advertising and marketing effectiveness, specializing in digital media. Our solutions ... optimize advertising performance during each stage of the advertising cycle. Founded in 1999, Dynamic Logic pioneered...
Jobfox.
Posted 14 days ago.
Millward Brown – San Francisco, CA
Logic, a Millward Brown Company is a leading research firm measuring marketing effectiveness, specializing in digital ... effectiveness, MarketNorms, a syndicated and searchable advertising effectiveness database, Digital Link, for...
Millward Brown.
Posted 20 days ago.
New Jersey
identifying research tools which would aid the division in measuring in market performance and effectiveness. * The position will interact with all levels within the organization from Sr. VP, Int. Marketing to Product Managers at the...
Peoplelex.
Posted 16 days ago.
Yahoo! – Sunnyvale, CA
online video* Own Yahoo's global strategy around Ad Effectiveness, and manage a team focusing on evaluation and ... 9+ years in Market Research or Media Research* Experience measuring Brand ad effectiveness from either client,...
Jobirn.
Posted 65 days ago.
Millward Brown – San Francisco, CA
Company, is a leading research company with expertise in measuring advertising and marketing effectiveness, ... optimize advertising performance during each stage of the advertising cycle. Founded in 1999, Dynamic Logic pioneered...
www.beyond.com.
Posted 2 days ago.
Fort Worth, TX
will be marketing focused with an emphasis on measuring effectiveness and ROI of various media vehicles and ... ranging from MS Excel to APT Test and Learn. Beyond simply measuring the impact of marketing initiatives, analyses...
CreativeJobsCentral.
Posted 3 days ago.
Millward Brown – New York, NY
with expertise in measuring advertising and marketing effectiveness, specializing in digital media. Our solutions ... optimize advertising performance during each stage of the advertising cycle. Founded in 1999, Dynamic Logic pioneered...
www.beyond.com.
Posted 2 days ago.
Underwriters Laboratories – Illinois
marketing communications efforts. Includes measuring the effectiveness of online advertising, viral marketing, ... as well as competitive techniques for measuring digital effectiveness. 3. Drives business decision-making by...
American Military Retirees Assocation.
Posted 3 days ago.
Millward Brown Group – New York, NY
with expertise in measuring advertising and marketing effectiveness, specializing in digital media. Our solutions ... optimize advertising performance during each stage of the advertising cycle. Founded in 1999, Dynamic Logic pioneered...
Jobfox.
Posted 14 days ago.
Citi – Long Island City, NY
for the North American Consumer businesses, including measuring advertising effectiveness and return on investment, 2) Net Promoter Score analysis and valuation, 3) Rewards / loyalty analysis, 4) Definition and reporting of key customer...
Citi.
Posted 20 days ago.
Fortune 500 Consumer Products Company – Arkansas
marketing; and providing solutions to increase marketing effectiveness to the consumer. Requirements: Minimum ... following areas: print, radio, television, and Internet; measuring advertising responses; and pricing and promotion...
Netshare.
Posted 1 day ago.
Cirrus Technology – Golden, CO
for planning, budgeting, executing and measuring the effectiveness of ServiceMagic's corporate offline/on-line ... * Leads all corporate public relations activities and offline/on-line advertising campaigns to increase visibility and...
www.beyond.com.
Posted 1 day ago.
Servicemagic – Golden, CO
for planning, budgeting, executing and measuring the effectiveness of ServiceMagic's corporate offline/on-line ... * Leads all corporate public relations activities and offline/on-line advertising campaigns to increase visibility and...
www.beyond.com.
Posted 2 days ago.
California
Marketing and SEO work from concept to implementation to effectiveness measuring and reporting. This position is responsible for coordinating three primary components: First, organic search engine optimization, which entails making sure...
Elance, Inc..
Posted 6 days ago.
Arbitron – Columbia, MD
advertising companies. Arbitron's core businesses are measuring network and local market radio audiences across ... as well as proactively work with our Organization Effectiveness team on employment matters. This is a great...
Jobfox.
Posted 5 days ago.
Arbitron – New York, NY
advertising companies. Arbitron's core businesses are measuring network and local market radio audiences across ... to analyze and track respondent performance to determine effectiveness and success of home visits. Responsibilities...
Jobfox.
Posted 5 days ago.
Nielsen – America, IL
meaningful customer relationships. We're passionate about measuring and analyzing how people interact with digital ... on matters ranging from brand health and advertising effectiveness to shopper marketing to packaging evaluation...
Nielsen.
Posted 8 days ago.
Wachovia Bank – St Louis, MO
of marketing and/or sales development programs such as advertising, promotions, direct mail, merchandising, sales ... marketing strategy for the FA client base. Monitoring, measuring and tracking effectiveness of marketing campaigns...
www.job.com.
Posted 1 day ago.
Arbitron – Columbia, MD
advertising companies. Arbitron's core businesses are measuring network and local market radio audiences across ... Demonstrated success and effectiveness working in a time-critical production environment Spanish / English bilingual...
Jobfox.
Posted 5 days ago.
Nielsen – New York, NY
and media information company. We're passionate about measuring and analyzing how people interact with digital ... behavior analysis, sales forecasting, response prediction, advertising effectiveness, market mix modeling, and ROI...
LatPro Inc..
Posted 5 days ago.
Picis – Wakefield, MA
* Responsible for setting direction for main advertising agency partners and external vendors/agencies, ensures ... impressions about current activities, and report on their effectiveness. Develop, communicate, and oversee...
www.beyond.com.
Posted 1 day ago.
Heritage Health Systems – Houston, TX
for planning, executing, budgeting and measuring effectiveness of all advertising and marketing activities ... Manage and track all advertising/marketing initiatives to determine ROI for each activity...
Jobfox.
Posted 56 days ago.
Incepture – Jacksonville, FL
(Non-Manager) Education :Bachelor's Degree Category :Advertising/Marketing/Public Relations Job Description : ... using data or information for decision-making *Experience measuring and evaluating communication effectiveness...
Incepture.
Posted 7 days ago.
Mountain View, CA
Qualifications: To be successful, you will likely have: * BS/BA in Marketing, Communications, Advertising, or equivalent ... print production, and design). * Familiarity with measuring the effectiveness of marketing programs and...
Doostang.
Posted 9 days ago.
Most Active Articles in this Topic
How to Integrate Social Media Into Your Marketing
The Big Social Media Integration Picture "...Instead of thinking of social media as a freestanding...
socialmediatoday.com. Added on November 25, 2009
Advertising Effectively - 6 Steps to Effective Advertising
When we think about advertising we are really thinking about media consumption.
GoArticles Advertising Category. Added on February 10, 2009
ComScore: Most Clicks Come From 'Natural Born Clickers'
It's time for online marketers to forgo click-through rates for a better measure of success,...
MediaPost | Online Media News. Added on October 5, 2009
CPSA: The New Pricing Model For Social Media?
What's the best way to price social media advertising or marketing programs? That's one of those...
MediaPost | Online Media News. Added on October 2, 2009
