Medical device sales – 8 questioning traps hindering sales success

Medical device sales people are often coached to “talk a little bit less and get better at asking questions.” In most cases this is a solid piece of coaching advice. Most sales people talk too much, listen too little and don’t ask enough questions. The problem is “doing a better job at asking questions”, is easy to say, but not so easy to do. There are many traps on the road to getting better -...