Brand marketing: Why companies think you are 30, rich and loves to spend

It took a brat to upstage them. BMW was just four years old in India when it overtook Mercedes-Benz in sales. The 2009 scoreboard read Mercedes-Benz: 3,247, BMW: 3,619. Next year was an encore, Mercedes-Benz: 5,819, BMW: 6,246. Not because Mercedes had...