Bing Versus Wolfram Alpha: A Tale Of Two Search Engine Launches

In the past month, we’ve seen some new search engine launches. Two in particular were able to generate a hype cycle of early positive reviews and excitement: Bing and Wolfram Alpha. One was launched by Microsoft, and the other by a startup. It is inherently not a fair comparison because Microsoft has so much more money to spend on marketing ($80 to $100 million is earmarked for Bing) But most of...