With ROCKZi, Blekko Dips Its Toes Into Social Waters (And I Don't Get It) (Matt McGee/Search Engine Land)

Matt McGee / Search Engine Land: With ROCKZi, Blekko Dips Its Toes Into Social Waters (And I Don't Get It)  —  Search engines seem to be inexorably drawn to social platforms.  There's Google+ and there was Google Buzz.  Yahoo has Flickr and Yahoo Answers, and had Yahoo Buzz and Yahoo Meme (among others).  Microsoft/Bing has So.cl....