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MILLENNIAL MARKETING
Call them Gen Y, Millenials or Echo Boomers; those born roughly between 1980 and 2000 represent the next significant increase in population growth. They are growing up in a digital age where cell phones, text messaging and a computer are a necessity, not a luxury. Millennial stand to be game-changers in marketing strategies because the digital world is the epicenter of their communications. This topic is to explore, postulate, and report on effective strategies of Millenial Marketing.
Millennial Marketing is part of Business Exchange, suggested by
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136 blog
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Blogs
Recent blog posts on this topic.
Zamzee immersive social game motivates youth consumers testing the notion that addictiveness can be harnessed to help...
Premise Youth Marketing Agency Loves to Geek Out on Star Wars experiential marketing activations at Walt Disneyland.
Millennials are the most diverse generation in history, yet there is a tendency to assume they are the same when it...
Strategic branding is based on insights about the audience you want to reach. To create a meaningful brand, you first...
Millennials define themselves more by their interests and passions than their careers or even technology.
This morning I watched a 1970′s NASA video that envisioned a 10,000-person space city more than a mile in diameter...
Workplace impact, not marketing, continues to dominate the published literature about Millennials. Articles and books...
On June 29, Ad Age published an article with the provocative title, “Stat of the Day: 68% of Millennials Ask Friends...
The Millennial Generation or "Gen Y" - those born between 1984 and 2002 - are growing up during a confounding...
Early in my exploration of Millennial Marketing I began to avoid conversations about age-related workplace conflict.
I’ve given dozens of speeches in the past few years where I try to to address the question of how Millennials relate to...
The Millennial marketing case history I have been impatiently waiting for finally appeared. This week at the CMO...
Companies who hope to win and sustain Millennial customers know the importance of product and marketing innovation.
When it comes to defining personal identity, few brand choices matter more than what you choose to wear.
Watch on YouTube The fastest growing digital company in the world is Chicago-based Groupon, which this week announced...
I came to dance, dance, dance, dance I hit the floor ‘Cause that’s my, plans, plans, plans, plans I’m wearing all my...
Consumer spending is up, but I highly doubt Millennials are driving the trend. Many people are surprised when I...
Guest post by Sam Davidson By all accounts, this holiday shopping season will be better than last year, and much...
Yet another study appeared today showing Millennials are less interested in driving around in a car than they used to...
If you are one of the 2,000 or so weekly readers of this blog, I truly am flattered and appreciative. But I don’t write...
Guest post by Marty Predd As a Millennial who loves to travel, I’m always looking for great hotels in great cities that...
If you had an extra $100 what would you do with it? It’s an interesting question that can reveal a lot about a person’s...
Guest Post by Mariam Shahab A few weeks ago I overheard a much older coworker, matter-of-factly declare, “If it ain’t...
Last Sunday, I spoke at Pivot Conference, a 2.5 day thought leadership extravaganza about the 18-34 year old Millennial...
Top Sources: Millennial Marketing
- millennialmarketing.com
- Millennial Marketing
- CenterNetworks
- sobabyboomer.com
- MediaPost | Online Media News
- BlogWorks
- creatingresults.com
- coachingtip.com
- jbrotherlove
- So Baby Boomer: Life Tips
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