“Contrary to popular opinion, the Millennial Generation born between 1978 and 2000 are not generally needy and...
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MILLENNIAL MARKETING
Call them Gen Y, Millenials or Echo Boomers; those born roughly between 1980 and 2000 represent the next significant increase in population growth. They are growing up in a digital age where cell phones, text messaging and a computer are a necessity, not a luxury. Millennial stand to be game-changers in marketing strategies because the digital world is the epicenter of their communications. This topic is to explore, postulate, and report on effective strategies of Millenial Marketing.
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- sibson.com
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