With all of the buzz around marketing on the iPhone and Android-enabled devices, there seems to be a sleeping giant...
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MOBILE ADVERTISING
The mobile advertising market is expected to generate revenues ranging somewhere between $1bn and $24bn within four years. There are few proven models of what a mobile advertising campaign should look like to be successful.
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80% of mobile phone owners are texting in addition to talking. Is that a big enough market for you to to focus on?
The functionality of iPhones and other mobile devices represents a fundamental shift in how we view the act of...
Quick, insightful podcast about spending predictions and recession impact on mobile advertising with Dr.
The blog entry discusses a frequently overlooked revenue source for the mobile industry as a whole and for mobile...
It will be increasingly difficult for brands to ignore the web when making marketing decisions. The brands that get...
Online advertising market is estimated to be US $40 Billion by 2011 of which mobile advertising is estimated to be over...
Discover two solutions to increase the success of your mobile marekting and advertising campaigns
A New Mobile Mandala. Check out the Conversation
A new service will provide attitudinal and behavioral insights into mobile consumers. Digital market research firm...
The result: Google makes a better-looking text ad, advertisers can send ads only to high-end phones, and publishers...
JCPenney has begun testing a new system at Houston area stores that lets customers scan mobile coupons directly from...
The explosion of mobile Internet and social media has given rise to a new jump in online advertising.
Slideshow details two mobile ad campaigns that Mojiva ran for Gevalia (coffee co) an The CW (for premiere of Melrose...
Great blog about how mobile coupons may be able to work better in the future.
Despite the rising number of mobile users and their increasingly sophisticated habits and mobile devices, advertising...
Struggling handset maker Sony Ericsson is hoping for a turnaround in more ways than one. In August, the company...
[ EM Hot List Agency ] Feel the heat: Keeps proving that mobile marketing equals sales. The skinny: The cornerstone was...
Nearly two years after its release, it seems as though iPhones are becoming overloaded with gimmicky apps that get...
With several unofficial Starbucks-finder apps already populating the App Store, the coffee giant itself has finally hit...
Google’s new keyword tool, currently in beta has a lot of good new features – integration with other tools, filtering...
Despite these challenges, mobile networks report click-through rates between 5% and 15% on mobile campaigns, putting...
The online advertising market is forecasted to exceed $40 billion in the U.S. and $52 billion globally by 2011,...
The Mobile Marketing Association today released the latest version of its global mobile advertising guidelines...
AT&T Interactive has completed development of a WAP application that will open up ad opportunities for search...
Top Sources: Mobile Advertising
- sfnblog
- MediaPost | Online Media News
- adage.com
- mytechboxonline.com
- Economictimes
- ft.com
- New York Times
- Mashable!
- Wired News
- adweek.com
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