Most Active Articles 2009-11-24T01:22:15.862-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:mobile-advertising Andrea Muller amuller078 urn:com:businessweek:bx:article:13874173297379662743-37c0ce4469d06a0a5c41c1d9ed795cd0 2009-11-19T06:58:28.770-05:00

In case you haven’t read the news or ventured out of your house this year, guess what. The mobile web is here. And it’s coming on strong. Very strong!

In case you haven’t read the news or ventured out of your house this year, guess what. The mobile web is here. And it’s coming on strong. Very strong! http://www.websitemarketingnow.com/blog/2009/11/is-your-website-mobile/ Tom Now tnow520 1 1 0 0 urn:com:businessweek:bx:article:15973756216135519619-3e7636a41b13849d14f4e2b07ca18542 2009-11-10T08:38:05.417-05:00

Google announced Monday that it will acquire AdMob, a mobile display ad technology provider, for $750 million in stock. The Mountain View, Calif. company says the deal improves on its existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice.

Google announced Monday that it will acquire AdMob, a mobile display ad technology provider, for $750 million in stock. The Mountain View, Calif. company says the deal improves on its existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117051 Scott Miller smiller623 28 26 1 1 urn:com:businessweek:bx:article:2276322860001310876-5725fded5b9f5e0a18efa389d885aee0 2009-11-17T18:22:20.797-05:00

Los Angeles, Chennai – Monday, 16th November 2009 – ZestADZ (www.ZestADZ.com) a leading global mobile advertising network announces the launch of Android SDK (Software Developer Kit) Beta Program. Unique features of the ZestADZ Android SDK include:...

Los Angeles, Chennai – Monday, 16th November 2009 – ZestADZ (www.ZestADZ.com) a leading global mobile advertising network announces the launch of Android SDK (Software Developer Kit) Beta Program. Unique features of the ZestADZ Android SDK include:... http://zestadz.wordpress.com/2009/11/16/zestadz-announces-the-launch-of-android-sdk/ Vasanth Kumar vkumar614 2 2 0 0 urn:com:businessweek:bx:article:9876700946119741631-d031c2115a59031e9df9aa1da9d173f5 2009-11-09T12:51:01.041-05:00

Posted by Susan Wojcicki, Vice President, Product Management and Vic Gundotra, Vice President, Engineering

Posted by Susan Wojcicki, Vice President, Product Management and Vic Gundotra, Vice President, Engineering http://googleblog.blogspot.com/2009/11/investing-in-mobile-future-with-admob.html john chen jchen691 9 8 1 0 urn:com:businessweek:bx:article:1467316952194817190-86c11d8508dcfc6ff24a318955732947 2009-11-13T12:07:03.513-05:00

Nov. 13 (Bloomberg) -- If a telephone company had a heart, Google Inc. would be inspiring terror in it. As the newspaper, book and video industries can attest, Google has a knack for invading established markets and turning them upside down.

Nov. 13 (Bloomberg) -- If a telephone company had a heart, Google Inc. would be inspiring terror in it. As the newspaper, book and video industries can attest, Google has a knack for invading established markets and turning them upside down. http://www.bloomberg.com/apps/news?pid=newsarchive&sid=abBH_jfTjhMQ Automotive SEO aseo831 3 1 0 2 urn:com:businessweek:bx:article:2830504978856528535-66ede33e2ba2624ad5383696ea55afec 2009-11-13T06:31:03.297-05:00

In all this anticipation for smartphones, are some companies missing out on a mass market mobile marketing opportunity that already exists?

In all this anticipation for smartphones, are some companies missing out on a mass market mobile marketing opportunity that already exists? http://www.thinkbda.com/2009/11/13/why-you-shouldnt-wait-for-smartphones-to-start-marketing-on-mobiles/ Matt Ambrose mambrose409 1 1 0 0 urn:com:businessweek:bx:article:16121391461574906401-0f845c7aa5190ff9a1f42c0d1404ec2f 2009-11-10T11:00:56.471-05:00

Taptu, which already focuses on mobile-friendly search with their iPhone app and mobile interface, has just announced a partnership with real-time search engine OneRiot.

Taptu, which already focuses on mobile-friendly search with their iPhone app and mobile interface, has just announced a partnership with real-time search engine OneRiot. http://mashable.com/2009/11/10/taptu-realtime-search/ Sean Greene sgreene359 4 4 0 0 urn:com:businessweek:bx:article:1619086825564380644-f006d36f0302b881593de9ca9be34d49 2009-11-03T10:28:04.940-05:00

With all of the buzz around marketing on the iPhone and Android-enabled devices, there seems to be a sleeping giant left behind in the dust.

With all of the buzz around marketing on the iPhone and Android-enabled devices, there seems to be a sleeping giant left behind in the dust. http://www.mobilemarketer.com/cms/news/manufacturers/4414.html Jessica Attanasio jattanasio105 14 13 0 1 urn:com:businessweek:bx:article:8610212618470677435-84a5cef134103f271e55d679bf038a3d 2009-10-26T10:16:35.331-04:00

The functionality of iPhones and other mobile devices represents a fundamental shift in how we view the act of marketing, further blurring the lines between advertising, research, promotions, CRM and entertainment content. As new developments continue to make digital technologies a more integral part of our everyday lives, marketers will be forced to rethink mobile marketing's currently limited role within the marketing mix. Somewhere along the line, "mobile" was half dismissed, pigeonholed to a wrung on the ladder below all other media. After all, "nobody wants ads on their phone." But then our phones morphed with our computers, our TVs, our music collections, our video game consoles, our calendars, our books...to become our lifelines. Now "there's an app for that," and "that" can be practically anything, including your car keys. Online and mobile, once treated by many marketing departments as separate tactical disciplines, have merged overnight. Call it the mobile web or whatever else you'd like, but a digital fabric is starting to overlay virtually all aspects of life for certain consumers - and this fabric is growing rapidly.

The functionality of iPhones and other mobile devices represents a fundamental shift in how we view the act of marketing, further blurring the lines between advertising, research, promotions, CRM and entertainment content. As new developments continue to make digital technologies a more integral part of our everyday lives, marketers will be forced to rethink mobile marketing's currently limited role within the marketing mix. Somewhere along the line, "mobile" was half dismissed, pigeonholed to a wrung on the ladder below all other media. After all, "nobody wants ads on their phone." But then our phones morphed with our computers, our TVs, our music collections, our video game consoles, our calendars, our books...to become our lifelines. Now "there's an app for that," and "that" can be practically anything, including your car keys. Online and mobile, once treated by many marketing departments as separate tactical disciplines, have merged overnight. Call it the mobile web or whatever else you'd like, but a digital fabric is starting to overlay virtually all aspects of life for certain consumers - and this fabric is growing rapidly. http://www.unboundedition.com/pdp_thinking/2009/oct/25/mobile-marketing-moving-forefront/ Patrick Davis Partners jdebruijn841 24 23 1 0 urn:com:businessweek:bx:article:12501472492340313471-6d948fa71deaf30851cb9e1c081c99fa 2009-11-01T11:30:20.145-05:00

80% of mobile phone owners are texting in addition to talking. Is that a big enough market for you to to focus on?

80% of mobile phone owners are texting in addition to talking. Is that a big enough market for you to to focus on? http://www.thefranchisekingblog.com/2009/10/franchise-marketing-this-is-a-bandwagon-to-jump-on.html Joel Libava jlibava813 15 15 0 0 urn:com:businessweek:bx:article:9126760123345470534-811ae6c4e79346466f93ef985c8d7980 2009-10-24T13:13:32.650-04:00

It will be increasingly difficult for brands to ignore the web when making marketing decisions. The brands that get ahead will be the ones that harness the web to work in conjunction with their existing offline campaigns while adopting more social...

It will be increasingly difficult for brands to ignore the web when making marketing decisions. The brands that get ahead will be the ones that harness the web to work in conjunction with their existing offline campaigns while adopting more social... http://designdamage.com/blog/index.php/200910/3-web-marketing-trends-that-will-accelerate-in-2010-part-2/ Eric Tsai etsai275 24 24 0 0 urn:com:businessweek:bx:article:4144660849605280936-7b605f3fa7ca65b2ac800bbd8e7aceb6 2009-10-12T17:22:25.942-04:00

Discover two solutions to increase the success of your mobile marekting and advertising campaigns

Discover two solutions to increase the success of your mobile marekting and advertising campaigns http://mobilemandala.com/2009/10/11/ten-reasons-why-mobile-advertising-has-not-reached-its-potential-8/ Mark Jaffe mjaffe626 11 9 1 1 urn:com:businessweek:bx:article:6206328763707180096-01bb6c5b9e6a16238ef59d2249bf3430 2009-10-20T22:33:25.303-04:00

Online advertising market is estimated to be US $40 Billion by 2011 of which mobile advertising is estimated to be over US $14 Billion. Who is going to drive these numbers? YOU. Almost all of the money in this market today is made by advertising...

Online advertising market is estimated to be US $40 Billion by 2011 of which mobile advertising is estimated to be over US $14 Billion. Who is going to drive these numbers? YOU. Almost all of the money in this market today is made by advertising... http://wp.me/pw0hs-8t Tushneem Dharmagadda tdharmagadda725 5 4 1 0 urn:com:businessweek:bx:article:1952031931539886704-1289c7a39e37c873fa77cde865356d18 2009-10-29T16:28:48.300-04:00

Quick, insightful podcast about spending predictions and recession impact on mobile advertising with Dr. Windsor Holden of Juniper Research.

Quick, insightful podcast about spending predictions and recession impact on mobile advertising with Dr. Windsor Holden of Juniper Research. http://blog.mojiva.com/2009/09/analyst-point-of-view-mobile-ad.html Kristy (Lash) DelMuto klashdelmuto405 2 2 0 0 urn:com:businessweek:bx:article:1787116426721391229-5a4b5887faa8ab64a6133e713ed5e08d 2009-10-26T20:56:13.843-04:00

The blog entry discusses a frequently overlooked revenue source for the mobile industry as a whole and for mobile technology and content ventures in particular. http://mobilemandala.com/2009/10/26/flirting-with-success/

The blog entry discusses a frequently overlooked revenue source for the mobile industry as a whole and for mobile technology and content ventures in particular. http://mobilemandala.com/2009/10/26/flirting-with-success/ http://mobilemandala.com/2009/10/26/flirting-with-success/ Mark Jaffe mjaffe626 4 4 0 0 urn:com:businessweek:bx:article:10465517033772678751-a9c4754de665f7d75e733ac4178b045c 2009-10-08T22:20:24.012-04:00

A new service will provide attitudinal and behavioral insights into mobile consumers. Digital market research firm comScore says its Plan Metrix Mobile is for media planning and analysis on mobile devices. The Plan Metrix Mobile provides marketers...

A new service will provide attitudinal and behavioral insights into mobile consumers. Digital market research firm comScore says its Plan Metrix Mobile is for media planning and analysis on mobile devices. The Plan Metrix Mobile provides marketers... http://www.mytechboxonline.com/mtoweb/mobile-media-10.html Rakesh Raman rraman103 8 8 0 0 urn:com:businessweek:bx:article:4156793933792007903-31890705258b88d04191910e8a23276f 2009-09-25T16:34:00.824-04:00

JCPenney has begun testing a new system at Houston area stores that lets customers scan mobile coupons directly from their phones at checkout.

JCPenney has begun testing a new system at Houston area stores that lets customers scan mobile coupons directly from their phones at checkout. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114258 Jesse Kedy jkedy401 9 7 1 1 urn:com:businessweek:bx:article:2013899153613452772-6a5ccaa579b6099bb7f94bf2ea3d590b 2009-10-05T05:48:08.739-04:00

The result: Google makes a better-looking text ad, advertisers can send ads only to high-end phones, and publishers (and Google) potentially get more money for ads, since high-end users can be more valuable.

The result: Google makes a better-looking text ad, advertisers can send ads only to high-end phones, and publishers (and Google) potentially get more money for ads, since high-end users can be more valuable. http://www.nytimes.com/2009/10/05/business/media/05adco.html?hpw Roger Neal rneal074 6 5 1 0 urn:com:businessweek:bx:article:10723887075830085642-5dbe3c0cb4f085969885fc832356ed96 2009-10-22T09:28:01.703-04:00

A New Mobile Mandala. Check out the Conversation

A New Mobile Mandala. Check out the Conversation http://mobilemandala.com/2009/10/18/ten-reasons-why-mobile-advertising-has-not-reached-its-potential-9/ Mark Jaffe mjaffe626 6 6 0 0 urn:com:businessweek:bx:article:8887084401549798461-88fd451b5007d0cf8a7ac93939b3010c 2009-09-24T15:29:32.648-04:00

Struggling handset maker Sony Ericsson is hoping for a turnaround in more ways than one. In August, the company announced that it would hire a new a CEO. Now it's changing its brand strategy.

Struggling handset maker Sony Ericsson is hoping for a turnaround in more ways than one. In August, the company announced that it would hire a new a CEO. Now it's changing its brand strategy. http://www.fiercewireless.com/story/sony-ericsson-shifts-brand-strategy/2009-09-04 Jesse Kedy jkedy401 26 25 0 1 urn:com:businessweek:bx:article:6757752425242424293-4972d0916051813d3b08f021e5cebc91 2009-10-01T11:48:53.649-04:00

The explosion of mobile Internet and social media has given rise to a new jump in online advertising.

The explosion of mobile Internet and social media has given rise to a new jump in online advertising. http://www.digitalmediabuzz.com/2009/09/online-advertising-projections/ Sean Greene sgreene359 6 5 1 0 urn:com:businessweek:bx:article:16414295282392511532-fe45ce4bd4133a605f6ada22c5e58a48 2009-10-01T11:40:17.705-04:00

Slideshow details two mobile ad campaigns that Mojiva ran for Gevalia (coffee co) an The CW (for premiere of Melrose Place). Goals, strategies and results.

Slideshow details two mobile ad campaigns that Mojiva ran for Gevalia (coffee co) an The CW (for premiere of Melrose Place). Goals, strategies and results. http://blog.mojiva.com/2009/09/case-study-slideshow-on-cw-and-gevalia.html Kristy (Lash) DelMuto klashdelmuto405 8 7 0 1 urn:com:businessweek:bx:article:15956730893063051737-400aedc61ab1a5c72e65052bf35d498d 2009-09-30T08:52:39.319-04:00

Great blog about how mobile coupons may be able to work better in the future.

Great blog about how mobile coupons may be able to work better in the future. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114490 Laura St Onge lstonge075 6 5 1 0 urn:com:businessweek:bx:article:10692941294658359334-cfe531176281cdd378ec6a7dc06e43f7 2009-09-23T20:08:39.051-04:00

Despite the rising number of mobile users and their increasingly sophisticated habits and mobile devices, advertising and marketing dollars flowing to mobile lag behind consumer usage of the channel. But long-term growth trends are positive.

Despite the rising number of mobile users and their increasingly sophisticated habits and mobile devices, advertising and marketing dollars flowing to mobile lag behind consumer usage of the channel. But long-term growth trends are positive. http://www.emarketer.com/Article.aspx?R=1007288 Jesse Kedy jkedy401 7 6 1 0 urn:com:businessweek:bx:article:6764957012882355073-899c3fe57412171dcfbce8647c6a3960 2009-09-15T10:59:42.694-04:00

The online advertising market is forecasted to exceed $40 billion in the U.S. and $52 billion globally by 2011, representing the fastest growing segment of the overall advertising market (Piper Jaffray & Co.). Mobile Advertising is the fastest-growing segment within online advertising...

The online advertising market is forecasted to exceed $40 billion in the U.S. and $52 billion globally by 2011, representing the fastest growing segment of the overall advertising market (Piper Jaffray & Co.). Mobile Advertising is the fastest-growing segment within online advertising... https://www.myciscocommunity.com/community/sp/mobility/blog/2009/09/15/mobile-advertising-the-operator-holds-the-advantage;jsessionid=4CA196F23C775F1BEAA14CF45E2FEA6C.node0 David Deans ddeans756 19 18 0 1