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MOBILE ADVERTISING

The mobile advertising market is expected to generate revenues ranging somewhere between $1bn and $24bn within four years. There are few proven models of what a mobile advertising campaign should look like to be successful.

Mobile Advertising is part of Business Exchange, suggested by Andrea Muller. This topic contains 1,152 news and 335 blog items. Read updated news, blogs, and resources about Mobile Advertising. Find user-submitted articles and reactions on Mobile Advertising from like-minded professionals.

News

Recent news on this topic.

Interview: Jonathan Glanz, CEO Sonic Notify Explains the Inaudible Fre...more

Recent news around the MADE Fashion Week app developed by Sonic Notify brought to our attention a very creative way to...

IAB’s First-Ever Mobile Sports Savvy Index Has Patriots Edging out Gia...more

More Root for the Giants, But Patriot Fans’ Video and Social Media Habits on Smartphones & Tablets Power New...

comScore Reports December 2011 U.S. Mobile Subscriber Market Sharemore

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens...

Mobile Ad Package for Smartphones and Tabletsmore

The new 2.0 version makes it easier to create, buy and sell mobile ads for smartphones, feature phones and tablets.

MADE and Sonic Notify Give Fashion Week a Makeover; Debut App That Pro...more

When guests attend fashion shows or presentations at MADE Fashion Week with the MADE app on their mobile device, they...

American Family Insurance Deploys Cutting-Edge Mobile Ad Campaignmore

Mojiva (www.mojiva.com), the mobile ad network that specializes in making “big idea,” cross-platform mobile strategies...

New PQ Media Forecast: U.S. Mobile & Social Media Revenue Surged 3...more

Total U.S. mobile & social media revenue – including consumer and business access, content, advertising and...

Location Based Marketing Tips: Getting Started pbSmart Essentialsmore

Location based marketing can help your business connect with local customers. Use these tips to get started.

Mojiva Mobile Ad Network Eclipses One Billion Unique Devices in Monthl...more

With Almost a Quarter of a Billion Unique Devices Reached in the US, Mojiva’s Global Saturation is Attributed to...

Hipcricket Named "Mobile Marketing & Advertising Agency of th...more

Mobile Marketing Leader Shortlisted in the Most Sought After Awards Competition in the Global Communications Industry

VINDICO Accreditation Renewed by Media Rating Council : Ad Operations...more

Renewal of MRC accreditation demonstrates VINDICO’s commitment to building trust in online video advertising

Jumptap Appoints Bob Hammond Chief Technology Officer : Ad Operations...more

Jumptap, the leader in targeted mobile advertising, announced that Bob Hammond has joined the company as Chief...

ValueClick's Mobile Advertising Unit Greystripe Announces Four Global ...more

Brand-focused mobile ad network experiencing tremendous growth with plans for global scale

IBM Survey Finds Giving Up Personal Information Really Pays Off for Co...more

A new IBM survey of more than 28,000 consumers-- the largest global survey of its kind – found that, overwhelmingly,...

Mobile Insight Start-up, Qriously, Announces New App-based Products an...more

Qriously, a London-based mobile start-up, today announced two innovative and pioneering mobile advertising products in...

IBM's Benchmark December Holiday Report Shows Mobile Devices, Includin...more

The U.S. online retail sector delivered 7.5 percent growth in December 2011 compared to the same period last year,...

Smartphones and Tablets Causing Consumers to Have Second Thoughts Abou...more

Consumers intend to buy fewer televisions this year and fewer are regularly watching content on them, a new Accenture...

NFC Global Innovation Competition Announced, Call For Entries by March...more

The NFC Forum and WIMA have announced a call for entries to Tap Into Innovation: NFC Global Competition 2012,...

Apple Hires Adobe's Todd Teresi to Run iAdmore

Yahoo veteran Todd Teresi, most recently of Adobe, will be charged with making Apple's iAd a premium buy in the face of...

ValueClick's Greystripe Reports a 300% Boost in Click-Through Rates wi...more

New units go beyond static banners and allow brands to build industry-centric ads that incorporate social media, local...

CBS Outdoor UK Partners with Blismobile, Bluetooth Advertising Network...more

CBS Outdoor UK has announced a partnership with Blismobile, a provider of location-based mobile marketing services, to...

Starbucks: Local Mobile Partnerships Generate New Customersmore

Mediaspace Solutions Announces iPad Application Offering Enhanced Solu...more

Mediaspace Solutions has released its first application for the iPad and iPhone. The iPad and iPhone app provides...

adtivity by appssavvy Platform Infused with Completed $7.1 Million Ser...more

adtivity embraced by 125+ publishers and advertisers, and delivering engagement significantly above industry average;...

IAB Reveals First-Ever List of Top Mobile Shopping Savvy US Citiesmore

Houston, New York & Atlanta Take the Lead, San Francisco/Bay Area Misses the Top 10 Cut

Top Sources: Mobile Advertising

  • screenmediadaily.com
  • MediaPost | Online Media News
  • adage.com
  • mytechboxonline.com
  • SeekingAlpha.com
  • Economictimes
  • BusinessWeek
  • ft.com
  • adoperationsonline.com
  • New York Times

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